The meeting's theme was simple: all departments must return to their optimal state as soon as possible; if there aren't enough people, hire more; and anyone who dares to delay production will face Lu Feng's wrath.
The propaganda department was also given a task. This morning, Lu Feng saw that major newspapers were reporting on the crackdown on inferior pirated copies. These media outlets seemed to be trying to deify Lu Feng.
Lu Feng understood better than anyone the principle that "the taller the tree, the more the wind will blow," and he knew to be low-key in his personal life but high-profile in his work.
Let the legal department give these media outlets a warning: stop writing nonsense all the time, especially about Lu Feng. If possible, don't publish anything.
Lu Feng has been getting a lot of media coverage lately, and he's not just famous in the electronics industry anymore; ordinary people who follow technology have also taken notice of him.
Fame is a double-edged sword. When you're doing well, public opinion can elevate you to the heavens, making you a hero, an industry leader, and a god. But when you're not doing well, they can vilify you.
At crucial moments, one might be held hostage by public opinion, which is also an extremely easy point for opponents to attack. What Lu Feng needs to do is to be a behind-the-scenes operator and try to be as unaffected by external influences as possible.
Otherwise, if you're praised for your patriotism today, you could be labeled a traitor tomorrow if public opinion shifts.
The morning meeting was short, lasting only an hour, and then things got busy again. The new factory was operating at full capacity, and trucks started hauling goods out one after another. This massive production machine was instantly up and running.
Lu Feng didn't even eat breakfast. He went back to his office and called Zhu Lidong. Standing in front of his desk, he dialed the number.
"President Lu, I just finished a meeting. These few months of free time are more than enough for us," Zhu Lidong said excitedly.
"I've paved the way for you, and eliminated all your competitors. If you still can't do well in the market, you're fired. At the same time, you need to increase the development of sales channels, arrange sales points reasonably, and tell the distributors that the time to make money has come. I promised them at the distributor conference last year, and I've done it today!" Lu Feng said in a deep voice.
"President Lu, don't worry. In this market environment, if I still can't do a good job, I'll pack my bags and get out of the factory myself!" Zhu Lidong shouted in a strong voice.
"The marketing department must ensure that offline sales channels are widely available. For provinces that have not yet been penetrated, we must open them up this year. Apart from some remote areas, we must quickly take over Shanxi, Anhui, Hunan, Hubei, and the three northeastern provinces. In advertising and promotion, we must emphasize the points of genuine products, high quality, and reliable quality."
"At the same time, we will interact more with Wei Yandan, strengthen celebrity endorsements and promotion, and use 'Golden Leopard, Golden Quality' as the main promotional slogan to make the product take root in the minds of users!"
Lu Feng talked about many key points of the promotion, especially the layout in various provinces. Originally, the northern provinces were not connected due to logistics cost issues, but Lu Feng decided to connect them this year.
First, let Jinbao VCD dominate the market, otherwise it will become a breeding ground for piracy. Second, pave the way for Weipuda's television sets next year and carry out nationwide expansion.
After hanging up the phone, Lu Feng called Wei Yandan again!
"Hey, Mr. Lu, the publicity work is already underway. We've already contacted CCTV, and they'll be sending a celebrity to the 'Please Participate' segment on the variety show 'Please Participate' to be interviewed and perform as a Hong Kong compatriot. There will be a seven-second commercial break in between, and the price is one million!" Wei Yandan reported.
"Only one million?" Lu Feng exclaimed.
“Seven seconds, a million is no small sum. Prices have skyrocketed in the last two years!” Wei Yandan said. “I heard it was only a few hundred thousand a few years ago.”
This program has extremely high viewership. For CCTV, seven seconds for one million is really cheap. You should know that the ten or so seconds of the Spring Festival Gala's midnight bell ringing now sell for a sky-high price of thirty-eight million.
"Okay, approved. Don't report these prices to me anymore. We need to learn to guide celebrities and cultivate Jiafeng Electronics' image in the minds of young people. These people are not the main consumers now, but in a few years when they grow up, Jiafeng Electronics will have a good image in their eyes."
"Have the celebrities mention us more often, interspersed in movies, or during the gap between singing a song and preparing to sing the next one. Record these clips, make them into DVDs, and sell them. Understand?" Lu Feng asked.
"Understood, I'll make the arrangements in a bit. This will be the main focus of our future entertainment promotion work!"
Regarding some content development, Lu Feng urged Wei Yandan to speed things up. He said that profits could not be the main concern, but one thing was certain: CDs had to be made as ubiquitous as cassette tapes as soon as possible.
Furthermore, Lu Feng increased the introduction of simple physical films from Japanese island countries. The key to stimulating consumers most quickly is to let them know that this product can provide something that other products cannot!
Desire! The primary driving force behind consumption!
No matter what desires others have, you've seen the opportunity. At that point, you're very close to success. When your product is something others crave, market explosion is incredibly easy.
Lu Feng was busy all day long. In the afternoon, he heard some news in the industry: Li Quanliang had been dismissed, and General Manager Zheng announced that he would dedicate his life to radios. He said that the sound transmitted by electromagnetic waves is the most beautiful sound in the world, and that they are more professional because of their focus.
Hearing this, Lu Feng had to give President Zheng a thumbs up. It was not easy for him to speak so nicely at a time like this.
Other companies have also begun to disclose that they have suffered huge losses due to some unclear investments. Some companies even said that this is the darkest moment for the industry and hope that everyone can endure the grief and move forward!
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