Chapter 624 Home Appliance Product Array



In the political-business dichotomy, politics came first and business second. Throughout the 1990s, nobody would believe that a large local enterprise didn't have a dense network of relationships behind it.

Some companies are even in cahoots, and some are so tightly bound that it's astonishing; there are definitely many cases like the 'revolving door'.

The saying "A new emperor, a new court" pretty much means the same thing.

This is often a time of undercurrents. Huang Youwei needs to maintain a respectable image, while Di Mingde needs to win people over and demonstrate his power, but at the same time, he cannot stand out too much, otherwise, once Huang Youwei enters the provincial government, he may be targeted.

For Di Mingde, this was a very difficult balance to strike. He needed to do something during this period, but he couldn't anger Huang Youwei. In the end, all he could do was say a few words about this insignificant rectification campaign.

Generally speaking, Huang Youwei would handle some routine matters at this time, have a peaceful New Year, promote some of his subordinates, and save face for them, just like he did back in the steel group.

However, Huang Youwei had put a lot of effort into this place, and he didn't want it to fall into chaos as soon as he left. So, the meeting was just a bunch of trivial talk.

However, everyone present was a little uneasy, and each person was wildly speculating about when they could curry favor with Di Mingde to maximize their own interests.

Too early, no good, Huang Youwei will be unhappy; too late, even worse, Di Mingde will be in deep trouble. This kind of wisdom is not something ordinary people possess. Anyone can choose a side, but knowing when to choose a side is true wisdom.

This is also one of the reasons why Lu Feng doesn't go into politics; everyone at this conference table is a shrewd and capable person, and it's really hard for an ordinary person to win.

A torrential rain washed over the entire city, leaving the dilapidated streets muddy and the large puddles filled with rainwater. Several children rolled up their trousers and waded through the water. In a few days, these puddles would be full of tadpoles, followed by toads running around everywhere.

The marketing department meeting lasted for a full three hours. Zhu Lidong and five vice presidents talked incessantly for three hours, saying that this year is the year of explosive growth for home appliances, with refrigerators, color TVs, washing machines, sewing machines, electric fans, air conditioners, and so on all experiencing explosive growth.

Especially refrigerators and air conditioners. You might not know that Geely Auto also makes refrigerator parts and later even produced refrigerators, which sold quite well.

The home appliance industry is currently the most competitive sector in China's electronics industry because everyone's skill level is similar. They can simply bring over production lines, make some modifications, and then imitate home appliances.

Zhu Lidong presented the latest market data to Lu Feng and summarized to him: "With the bankruptcy, mixed-ownership reform, and mergers of state-owned enterprises, a large number of production lines have appeared in the hands of private enterprises. In recent years, all sorts of strange people have appeared, some forcibly taking over, some deceiving, some renting, and in short, using all sorts of means to turn state-owned enterprises' things into their own. The market is really too chaotic."

"But after experiencing it myself, I realized it's all stuff you've already done."

Zhu Lidong couldn't help but laugh after he finished speaking.

Lu Feng stared at him for a moment, and he quickly realized that he shouldn't be teasing President Lu. He coughed and said seriously, "Because of the outflow of these state-owned assets, more and more private enterprises have the ability to manufacture home appliances. Our assessment is that by 1999, the domestic home appliance market will experience a major boom, with an annual growth rate of no less than 30%."

“In sectors such as refrigerators, washing machines, televisions, electric fans, and air conditioners, competition will be exceptionally fierce. The market for a single product will not be able to support the sales volume of a large manufacturer. Moreover, with increasing competition, relying too heavily on a single product will expose companies to high risks at any time.”

"In the small appliance sector, competition is even fiercer in products such as electric fans, radios, cassette players, and VCD players. Electric fans and radios, in particular, are simple appliances with very intense price wars. The electric fan market is basically monopolized by local companies."

"Major manufacturers have all started multi-product strategies, learning from overseas designs, which is piracy. They are actively learning more advanced circuit designs, materials and processes, which is buying other people's patent rights. They have officially started the full product line strategy model. According to the current situation, the home appliance market will heat up in 1994, and 1995 will be a time of fierce competition."

"Based on my view of the market, the home appliance market will be an extremely bloody market in the next ten years, full of hunting, with large manufacturers hunting small manufacturers, and brands with technological foundation and market share hunting those without these two things. In this process, powerful domestic brands will emerge."

"Therefore, I believe that Mr. Lu's investment in the R&D company is correct. Moreover, I have read Mr. Zhang's business plan for the electronics supermarket before, and I strongly agree with this development model. If the electronics supermarket in the United States can succeed, we can also replicate it in China."

Lu Feng laughed when he heard this and said, "It's rare for you to praise Zhang Fengxia."

"After all, Mr. Zhang is an overseas student and has seen a lot. Of course I support his good ideas," Zhu Lidong said with a smile. "It's all for the good of the company."

“I support the idea of ​​a full range of home appliances, but I’ll pass on the large supermarkets. I’ll talk to Liu Cheng about it and get a refrigerator, washing machine, air conditioner and stuff. That shouldn’t be too difficult, right?” Lu Feng asked him.

"Well..." Zhu Lidong gave an awkward laugh and said, "Whether this question is difficult or not depends on whether you care about your reputation or not."

"Shameless!"

"That's easy. I estimate that with the capabilities of our R&D company, we can draw up the blueprints and start trial production in less than a month," Zhu Lidong said confidently.

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