In the mid-1990s, China's industrial upgrading was initially completed, and home appliance and electronics companies sprang up like mushrooms after rain, leading to fierce competition in the domestic market.
Throughout the 1990s, exports were very low. At that time, when people talked about foreign trade, they were referring to imports, including steel and oil. Exports were mainly raw materials exported by state-owned enterprises, such as rare earths, timber, coal, and ores, or low-end manufacturing products like clothing and bags.
The international environment began to ease for my country, and we entered a honeymoon period with the United States. We used low-end manufacturing and raw material exports to obtain valuable foreign exchange, and then used the foreign exchange to import high-end machine tools from the world for remanufacturing.
The period when China's home appliance industry dominated the world began after China joined the WTO, which initiated global trade exports. Developed countries eliminated low-end manufacturing and started to develop in the financial sector. Domestically, China attracted foreign investment on a large scale, which ushered in two decades of accumulation and development.
In this era, exporting home appliances was a pioneering effort, and no domestic company could seize such a window of opportunity, as most people didn't understand international trade very well.
In addition, given the complex international environment, the process of obtaining product certification, quality inspection, and certificates of conformity for a company to easily enter another country can take a long time, from birth to death.
Moreover, there are many more complexities within customs, which cannot be handled by a single company. Simply put, the foreign trade route doesn't generate much profit, but it involves a lot of money sharing.
This is also why domestic companies don't want to do it. In addition, the overall environment is really bad. Not to mention now, even in 2020, foreign trade orders in the medical field surged. Coastal areas exported so many products, but what was the result? The final payment was delayed indefinitely. Countless foreign trade companies were dragged down. Don't ask, the answer is just bitter tears.
In this day and age, there are highway robbers and carjackers both domestically and internationally. Pirates are rampant on the high seas, and it's not uncommon for buyers to collude with pirates to rob ships en route. Navies cannot provide long-range escorts and can only be slaughtered at will. When people in foreign trade mention pirates, they don't think of the cool Caribbean pirates, but rather the pirates of the Gobi Desert!
It was precisely because of these various reasons that Li Guangfa dared not do anything to Lu Feng, unless he no longer wanted to pursue the foreign trade path.
Inside Liu Cheng's office, the approval documents for home appliances had piled up into a small mountain, mostly bearing the signatures of Liu Cheng and Zhu Lidong.
"Currently, we have made preliminary research and development on the three major appliances: refrigerators, air conditioners, and washing machines. However, we still purchase core components, such as compressors and refrigeration units. In such a short time, all we can do is design the appearance," Liu Cheng said frankly.
Lu Feng flipped through the documents in his hand. If he wanted to finish them in a short time, he would definitely have to copy them, and they were just a bunch of assembly parts pieced together.
After looking through the documents for a while, Lu Feng was about to speak when he saw Su Yourong next to him and said, "Why don't you go outside and get a cup of coffee?"
"I'll have someone arrange it!" Liu Cheng immediately understood, stood up, opened the door and said, "Xiao Liu, take this beautiful lady to have a cup of coffee and rest for a bit."
"Can't I have coffee here?" Su Yourong said, a little annoyed. She stood up and said, "It's just talking about products, can't I even listen? I'm not your competitor."
"Don't overthink it. We're mainly catching a flight. You didn't get much rest last night either. Go and get some rest. This kind of stuff is really boring." Lu Feng slapped the folder and said, "It's all about industry chains. The product designs are a mess. It's not interesting at all."
Since Lu Feng had already said that, she couldn't be tactless, so she picked up her bag, turned around, and left.
After closing the door, Liu Cheng turned to Lu Feng and asked mysteriously, "Who is she?"
“Um… a rich and beautiful woman,” Lu Feng replied.
"A rich woman?" Liu Cheng thought for a moment and asked, "Could she be involved in next year's budget?"
"Yes, it's related!" Lu Feng didn't want to talk too much about Su Yourong.
Seeing that he didn't want to talk about it, Liu Cheng brainstormed for a moment and felt that this woman was probably related to Lu Feng's divorce. Jiafeng Electronics was burning through too much money. If it continued to expand at this rate, who knows how much money it would burn in the future.
No matter how much money Lu Feng can make, he can't make this much. After the company becomes a group, it will usher in another round of expansion. Where will he get so much money?
Go find a rich woman!
Liu Cheng sighed inwardly and looked at Lu Feng. Outsiders all thought he was living a glamorous life, but only the higher-ups knew how difficult things had become for him, and how he had fallen to this state.
Of course, if there is insufficient R&D funding next year, even if Liu Cheng feels sorry for Lu Feng, he will try his best to find him a few more rich women. After all, R&D is of paramount importance. Besides, Lu Feng is still young and in good health. Some money is earned by young people.
Lu Feng flipped through the design drawings in his hand, never dreaming that in just a few minutes, his R&D company boss would find him a great way to get rich.
"Apart from the core components, we can produce the rest ourselves, and we will try our best to produce them ourselves to reduce the unit price. Everything else is fine. The home appliances will be launched next year along with the upgraded Weipuda TVs," Lu Feng instructed.
“Aside from the core components, we can indeed produce the rest ourselves, but if we try to imitate them, we could easily get into legal trouble,” Liu Cheng muttered.
"Don't be afraid of lawsuits. Don't just copy domestic designs. Since you're going to copy anyway, just copy foreign ones. Copy whoever isn't listed in China." Lu Feng put the folder aside and said, "Including the exterior design, you can just take it directly. Their product designs have been tested by the market. Most domestic users have no idea what it's like outside. As for criticism from outside, let them criticize. If they sue us in China, who are we afraid of?"
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