"Huh?" Liu Cheng didn't understand why Lu Feng suddenly blurted out such a sentence. The people present were a little confused and didn't know what it meant.
Lu Feng snapped out of his daze and said to everyone, "It's alright, continue."
"Currently, our reserves of signal reception, decoding, and encoding technologies are mainly used in home appliances. The main technology for pagers is superheterodyne receivers, and then there's encoding. Because domestic switches mainly use foreign ones, primarily Motorola and Sony. Oh, right, it seems that Huawei is also making switches now, and they're selling quite well," Liu Cheng said thoughtfully.
“We have no technical reserves in this area. Our advantage lies in signal compilation. The problem is that if we cannot receive the signal, we can forget about compilation. A machine cannot produce a line of text out of thin air. As for superheterodyne receivers, they are either imported as a whole after foreign investment or we buy technology licenses from others.”
When Liu Cheng saw Lu Feng sitting there smoking silently, he knew exactly what Lu Feng was thinking. Over the years of their collaboration, Lu Feng would never buy licenses for anything he could do himself.
"What problem are we facing right now? From a market perspective, domestic companies like Bird have already made their move. The market won't give us much time. If we develop our own technology, by the time we succeed, Bird may already be on par with Motorola and Panasonic."
"Another possibility is that foreign companies are not paying attention to the mainland market right now, and pagers with Chinese character display are still in short supply. Once Motorola, Panasonic, or Sony start to pay attention to the mainland market, it will be a disaster."
“I talked to Zhu Lidong, and he said that from a market perspective, the faster the better. Business opportunities are fleeting. Entering the market this year and joining the battle next year may result in two different situations and two different outcomes.”
Lu Feng waved his hand to signal him to stop talking, took a deep drag of his cigarette and said, "Don't talk too much with the marketing department when you're doing R&D. Those sales people's job is to sell the goods. Once they sell them, it's all about after-sales service. They've met their targets, so they don't care about you. You need to have a holistic view. Of course I know that it will be good to bring in the assembly line for production tomorrow."
Liu Cheng pondered for a while, exchanged glances with the vice presidents next to him, looked through the folder in his hand, and said, "Didn't you say before that we should pay attention to companies in this field, like acquiring a technology-rich R&D company or laboratory from abroad? We've done the evaluation, and it's too expensive."
"What's the approximate price?" Lu Feng asked.
Liu Cheng reached out to the vice president next to him, who handed him a folder. He quickly flipped through it, then looked up and said, "They're mostly around 200 to 300 million yuan. Some of them have already gone bankrupt, and their technical foundation is really mediocre. They're just ordinary superheterodyne receivers with patented technologies for compilation, signal frequency, displays, and integrated motherboards. According to the results of our internal meetings, these technologies are already outdated."
“These R&D efforts have already begun to be widely applied. The fact that they are selling these things means that they have developed new products. From a market perspective, with an investment of two or three hundred million yuan in acquisitions, given the current growth rate of the pager market, we may be busy for most of the day and end up working for nothing if we do it well, or losing money if we do it poorly.”
“President Lu, this is what we’re thinking,” a vice president said. “Currently, the mainstream international R&D investment is mainly in two areas: one is digital transmission, which is the Internet high-speed road, and the other is wireless signal processing and voice calls, which is to enhance information processing and processing based on the mobile phone.”
“International R&D companies have invested the most in these two areas. After our meeting, we felt that we could abandon the pager and directly invest in the R&D of one of these two areas.”
Lu Feng stubbed out his cigarette in the ashtray, looked at Liu Cheng and asked, "If I give you 500 million yuan and five years, can you make me a cell phone?"
Liu Cheng forced a smile, somewhat embarrassed, and said, "President Lu, no one can guarantee anything when it comes to research and development."
"I know what you know about the future, and I also know what you don't know. You can't even walk steadily, yet you want to run? Are you making pagers to make money?" Lu Feng looked around at everyone and said, "If it were really about making money, I could open a winery and produce liquor. Wouldn't that earn me more than making semiconductors?"
"The main task is to train the team. With talent, we will have everything we need. We need to master the pager first and accumulate enough related technology. This time, we will not only make breakthroughs in related technologies, but we will also make international acquisitions. However, the technologies I just mentioned are not worth two or three hundred million. I also need chip technology." Lu Feng said to Liu Cheng, "We don't need any advanced technology, just the core control chip for televisions."
"We will perform some simple data processing to prepare for the next breakthrough in televisions, such as channel previews, small window previews, and built-in games like Tetris, making the television 'intelligent'."
“Such semiconductors can be acquired for two or three hundred million yuan; they’re no longer considered core technology,” Liu Cheng said to Lu Feng.
"What I want to do is to bring chip technology to China first, set up a factory, not only to supply ourselves, but also to sell to other manufacturers, even if they lose money, we have to continue to do it, and then expand the development. This is a step-by-step approach. We are indeed a long way behind Intel and other manufacturers now, but if we don't move now, it will be much longer in the future!"
"I'm not saying you should make the most advanced Intel 486 processor right now, let alone the Pentium processor that was just released this year, but we have to take it one step at a time!"
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