After dinner, Lu Feng convened a meeting with the people in the Overseas Trade Department. Currently, the group's Overseas Trade Department has a total of more than 30 people, and the team is still relatively small. Lu Feng attaches great importance to this department, which will become the future International Market Department.
If Jiafeng Electronics opens branches in other countries, they will all be under the management of the International Department, which is currently headed by a vice president of the Marketing Department.
The international market needs someone who is very knowledgeable about international trade. Lu Feng's first thought was Su Yourong, but unfortunately, someone like her could never be of use to him.
Inside the meeting room, Lu Feng looked at the dozen or so people in front of him and asked, "How's the contact with those companies in Hong Kong going? Have you sorted things out?"
"We've already decided on the export direction, although these companies aren't very cooperative, especially when we're negotiating. When I meet with those CEOs, they... they all curse at you." The head of the international marketing department looked at Lu Feng awkwardly and said, "They were very rude. Anyway, we finalized the deal amidst all the cursing and swearing."
“Once it’s settled, let them complain. Include VCD players, radios, cassette players, televisions, and home appliances in the export goods list. Let them find markets first, and then place orders with the factories.” Lu Feng said to everyone, “My requirement for you is that this year you mainly track international trade in goods. Find out which countries these goods are sold to, which companies they are in, and how the local sales are going.”
“Our export approval has been granted, but the quality standards for electronic products in the United States have been raised. Our original technical specifications for Wepuda did not meet the import standards, but the new TVs do meet European standards.”
“For other products, the standards vary. Some countries can get them in, while others can’t. They told me that most of the last batch of products were sold to Africa. Currently, our products are not doing well in the international market.”
It really is Africa!
In the 1990s, Africa's GDP growth rate was quite good. Some African countries were among the best in developing countries, with great consumption potential. Import and export restrictions were not as strict as those in developed countries. Some people even proclaimed the rise of Africa in the 1990s, but unfortunately, it was short-lived.
Because the product is only available in Africa, with so many manufacturers competing for this small market, sales are limited. Fortunately, Jinbao VCD is relatively advanced and more competitive in the market.
"Our main focus for the first half of this year is to connect with the companies in Africa that primarily buy our products, while simultaneously seeking new buyers globally. We also need to urge our partners, such as Kingsoft and Beechcraft Group, to aggressively develop new clients, including those in Vietnam, Thailand, Malaysia, and India," Lu Feng instructed. "Expanding the market, especially the VCD industry, is a very good entry point."
"Mr. Lu, we are not very familiar with some international situations, and we also lack manpower..." The head of the international marketing department looked troubled.
"In the next few months, expand your workforce. Go to the talent reserve center and select some students in related majors to train. You can also have the HR department recruit some relevant professionals. Also, when you visit our partner companies, pay more attention and try to persuade them to come work for us if you find any suitable candidates."
Lu Feng addressed the crowd, "Do you understand?"
Everyone quickly said they understood. This was Jiafeng Electronics' consistent style. No matter whose employees they were, as long as they had the ability, they would poach them as much as they could. Sometimes, even their subsidiaries would poach employees from each other.
"Then let's leave it at that for now. It would be best to place the next order at the factory before the New Year, and then ship the first batch of goods in the spring." Lu Feng gave them the timeline, stood up and said, "Hurry up and get busy. If anything happens, let me know immediately."
Lu Feng knew that currently, only the African market was open to the international market, while other regions and countries within the Greater China region still had barriers to entry.
After the meeting, Lu Feng inquired about the production status of the new Weipuda. Since November, the new Weipuda has been in mass production, and the marketing department has been working on related marketing efforts. In order to seize the Spring Festival market, the first batch of new products has already been shipped, and sales will begin in ten provinces across the country within ten days.
Back in the office, it was already past four in the afternoon. I had only been sitting down for a few minutes when Liu Cheng knocked on the door and came in.
"What's wrong?" Lu Feng sat on the sofa, half-reclining, looking somewhat tired. He rubbed his temples and muttered, "I'm going to work myself to death sooner or later. None of you guys are capable of handling things on your own."
“The main problem is that the development has been too fast, and the talent pool can’t keep up. If we don’t develop international affairs this year, you won’t be so busy.” Liu Cheng sat down, added some water to Lu Feng’s glass, and said, “There’s been new progress with the Rohm Group.”
"Have you brought the price down?" Lu Feng asked, squinting.
“No, but we found the person in charge of Ruixin Lab. Rohm Group has put these idle assets of the overseas R&D department into a department called the Overseas Asset Affairs Department. This department is relatively idle, and it is equivalent to an asset management office. We learned through some channels that they are asking for such a high price, which may be because they do not want to sell.” Liu Cheng pondered and said, “This Overseas Asset Affairs Department does not contain the idle assets of the entire group, but rather the assets of the overseas R&D companies.”
"So, what do you want to say?" Lu Feng sat up straight, picked up his water glass, and took a sip.
“We’ve learned that there are only a few people in this department, and they only have three idle assets left. The working days are also very leisurely. Among them, the Ruixin Laboratory is the most important asset. If it is sold, the department may be shut down, and they will lose their jobs.” Liu Cheng said to Lu Feng, “The people in this department are all middle-aged women. If they lose their jobs, they will not be able to find new ones, so she doesn’t want to sell it.”
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