"Don't talk about the value to us. We are the buyers. It's our business if we buy it and then throw it in the trash. The value of this company to you is what matters. You are the ones who set the price." Lu Feng opened a folder in front of him with a serious face and handed it over, saying, "This is a case from seven years ago. This laboratory has similar patent rights to what you have. Back then, it was only sold for 42 million US dollars."
“No, no, no, the US dollar was different seven years ago than it is now,” Hirata Ichiro retorted.
“We have a bottom line, we have a price in mind. It’s not like you can just sell it for whatever price you want, right?” Lu Feng slammed his hand on the table and said, “You have to be reasonable. If it’s not worth that price in your eyes, what’s the point of trying to raise the price?”
"It's not that we're trying to raise the price, but it's worth this price. We're only doing this because we want to help you since you're a small company. We can't go any lower than 60 million; the board won't agree to anything lower," Hirata Ichiro said firmly.
"Don't bring up the board of directors with me. Everything has a price. You can't negotiate like this. We have all the information about Ruixin Lab, price assessments from international professional organizations, and transaction prices from similar international M&A cases in the past." Lu Feng said, placing the documents in front of him across the table.
Both sides kept talking and expressing their opinions. One side was speaking Japanese, and the other side was speaking Chinese. There were also two translators sitting on both sides. For a while, the four of them were talking, chattering away like a bustling market.
Jin Tingting was dumbfounded. Was this what international acquisition negotiations were like?
Are you sure this isn't buying groceries at a farmers market?
Over an hour, both sides brought out all the documents, and slips of paper were constantly being passed around the conference table. The price had been reduced to 59 million US dollars. If Lu Feng agreed to this price, Hirata Ichiro could go back and ask the chairman.
"I'm using this reason to persuade my boss, considering our friendship and the broader framework of our contribution to the development of the global electronics and communications industry!" Hirata Ichiro said to Lu Feng, "If this price is agreed upon, I can go to the chairman's office now."
"Don't give me that. You've used all those 4S dealership sales tactics on me. Do you think I'm some kind of naive person? Fifty million is already a concession on your part. Don't think I don't know; your own internal assessment report shows a price of forty-five million US dollars. Who are you trying to fool?" Lu Feng's face darkened as he leaned back in his chair. "You're not being sincere!"
The negotiations reached a stalemate. It was already noon, and both sides sat there without saying a word. The atmosphere in the office was extremely tense, and the final psychological battle had begun. Whoever spoke first would be at a disadvantage.
This scenario is like a couple breaking up. Whoever admits fault first will be crushed by the other person. If you refuse to admit fault, it's a breakup. But what if you don't want to break up?
Time ticked by, and Jin Tingting felt suffocated by the oppressive atmosphere. She didn't dare to speak rashly. Lu Feng glanced at the time on his watch—30 p.m.—and looked up at Hirata Ichiro before speaking first.
"How about we eat first?"
"good!"
Eating is a very neutral word. Eating is an activity that can break the deadlock. It doesn't mean that one party is bowing down to the other, but it can bring people closer together. If you don't want to break up, invite the other person to eat.
In a Japanese restaurant not far from the office building, Lu Feng sat at his seat, deep in thought. Liu Cheng sat beside him and whispered, "Mr. Lu, if we keep talking like this, we might not be able to reach an agreement until the Lantern Festival. The other party is clearly confident in us, especially after they showed us that document this morning about our eagerness to enter the telecommunications industry. They've done a lot of research!"
"This matter can't be delayed any longer." Lu Feng sighed, looking somewhat helpless, and said, "We need to make a final decision this afternoon, and try to get it close to fifty million."
“I have a bad feeling about it. How about we talk to him privately?” Liu Cheng suggested.
"Impossible! Didn't you see how his face changed this morning? Those damn Japanese devils aren't any good!" Lu Feng cursed.
Hearing this, Jin Tingting thought it was inappropriate for him to resort to cursing when he couldn't get the better of others, so she advised him, "Don't curse at them. You can't just curse them because they don't meet your expectations."
“Yeah, if it doesn’t meet my expectations, I’ll yell at people. That’s just how subjective I am.” Lu Feng was clearly still a bit angry from all the commotion lately.
"The way you're saying that makes you seem like a bad person," Jin Tingting said helplessly.
"Ha!" Lu Feng chuckled dismissively, "The prerequisite for bad character is having good character first!"
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