Kevin accepted all of this simply to minimize his losses, since he really couldn't go back to Volkswagen. In car companies worldwide, his position and salary were always highly sought-after.
The higher the position, the greater the competition. You may never find the same job again if you leave this company. That's why top performers only leave when they have a clear backup plan.
Moreover, he felt that, based on what Zhu Lidong had said before, Jiafeng Electronics' international development wouldn't be too bad, and his status wouldn't decline too much. Plus, with such a formidable title, that would be enough.
The two parted ways at the restaurant entrance. Lu Feng took a taxi straight to the R&D company, while Liu Cheng was already in his office handling the company's daily affairs.
Upon reaching the top of the stairs, Lu Feng asked a clerk, "Where is General Manager Liu?"
"He should be in his office."
Lu Feng walked to the office door, knocked, and pushed the door open. Seeing that he was indeed in the office, he asked, "When did you get back?"
"I'll be back at noon." Liu Cheng stood up and said, "President Lu, the exterior design is finalized and the machine parameters are calibrated. If there aren't any major changes, I think it's best not to make any changes."
“I originally thought the same thing, but after a quick look at the market, I don’t think it’s feasible.” Lu Feng sat down and said, “The market is already showing signs of a price war. You said the other day that the cost price of this thing is only a few dozen yuan, or even less. Other companies have mature technology, and they have already recouped their early technological investments. What about us?”
“Thinking about it this way, we are indeed in a very passive position!” Liu Cheng didn’t know much about the market, but he still felt that such an abrupt halt would hinder the product launch. Liu Cheng smelled the strong smell of alcohol on him and said, “Why don’t you rest for a bit and we can talk again tomorrow? You’ve had quite a bit to drink.”
"It's just a few bottles of red wine, drunk with Kevin. It's not easy to coax that old bastard. Don't worry, he's perfectly clear-headed. Call Du Guoying over here," Lu Feng instructed.
Seeing that he insisted, Liu Cheng had no choice but to turn around, pick up the phone on the table, and call Du Guoying to come over.
In the past few days, Du Guoying has written three marketing plans and conducted a simple survey of pager users, the market, sales channels, and competitors. It can be said that he has been working day and night, afraid of missing this important opportunity in his life.
A dozen minutes later, Du Guoying walked in with three folders and greeted Lu Feng, "Hello, Mr. Lu."
"Sit down, sit down!" Lu Feng greeted, then asked Liu Cheng, "Is the person in charge of the exterior design here?"
"Chief Engineer Li is here today."
"Call him over here!"
Soon, seven or eight people were sitting in the office. Lu Feng asked them, "If the exterior design is changed, how long is mass production expected to be delayed?"
“We were supposed to start mass production next week, but it’s almost March.” Liu Cheng thought for a moment and said, “Judging from the plastic film, shaping, and adjusting machine parameters, I estimate it will be delayed by half a month, because the shape design was the first thing to be finalized, and the plastics factory has been busy with that for a long time.”
"It's my fault, it's my fault!" Lu Feng took the initiative to shoulder the responsibility.
In Lu Feng's memory, pagers all had similar designs, all with a black casing. According to Lu Feng, Bird used a price war to lower the price of pagers, making a considerable profit in the first year. However, brands like Motorola and Panasonic did not immediately follow suit with a price war.
They absorbed a large amount of profits in a short period of time, and with the money they had, they began to set up sales channels. Later, Motorola began to lower prices to compete for the market.
What Lu Feng sees now is that Bird's wholesale model is very popular, and it may not have any plans to establish a sales channel in the short term, but will continue to move forward by taking advantage of its price.
They are now terrified of Jiafeng Electronics, a company that never existed before, which is putting them under far more pressure than Motorola.
If Jiafeng Electronics continues to drive down prices out of fear of competition, then Lu Feng will be in a very passive position, because the 400 million yuan that Jiafeng Electronics spent on acquiring Ruixin Laboratory is a huge pressure on him.
Recovering 400 million yuan in investment through TV chips, communication technology, compilation technology, and wireless signal technology within five years is virtually impossible.
Therefore, when Lu Feng saw the chaotic situation in the terminal market, his first thought was that he couldn't engage in a price war. Especially since he also knew that Watanabe had joined Motorola and might come over at any time.
The domestic and international business landscape is quite complex, and decisions can no longer be made based on a single market as before.
"Good things come to those who wait, so let's not be late. Let's talk about the market situation first." Lu Feng leaned back and asked Du Guoying, "How's everything going lately?"
"Mr. Lu, through a brief survey of the surrounding market recently, I have three plans in hand. As for sales, we still need to rely on the group's sales channels. I personally think the best plan is the first one, which mainly addresses the pain points of users, highlights product needs, and targets young people as the main group."
"What do young people like most? Of course, it's dating. We can focus on that in our advertising. The commercials mainly feature a couple living on two mountains who agree to stand on the mountaintops together every day to watch the sunset. The woman whispers sweet nothings to him every day through a public phone with a card slot."
"Finally, the scene depicts two people standing on two mountain peaks at sunset, gazing at each other from afar. Firstly, choosing mountain peaks as the background theme highlights our strong signal. Secondly, couples tend to buy in pairs, which also helps with sales."
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