"It's about that kind of style. You've seen high-quality commercials, right? I don't have high expectations. I don't need you to highlight the product features. Just make sure the gray and white style is prominent and has an international feel. Add some piano music in post-production to make it sound cheerful!" Lu Feng asked Director Wang, "Do you understand now?"
Director Wang seemed to understand something, and could only bite the bullet and say, "That's the feeling we want, right?"
"That's right!"
"Let's start filming then."
The dancers on site had all changed into fashionable clothes, with heavy makeup and eyeshadow that was longer than the last. Lu Feng said to the crowd, "Spread out a bit, make some cool expressions, strike a pose, like the ones we practiced earlier, use your fingers to make the gesture of making a phone call, the gesture of riding a horse, got it?"
They were all veteran actors, and they had never filmed such a bizarre advertisement before. They all took their positions and followed Andy Lau as he changed his clothes and came out. They were also shocked by the scene, which looked like a chaotic mess.
"Mr. Lu, aren't we filming a pager commercial?" Hua Zai looked at Lu Feng with some confusion. What on earth was this?
"It is indeed a pager advertisement, but our pagers are quite high-end. In a moment, you just need to pose with the pager." Lu Feng led him to his position and said, "Just walk forward, and the others walk against you. Walk slowly. The general idea is that in a very open space, with various brightly colored backgrounds behind you, and the figures are in black and gray, gradually brightening from dark to light. First, a few people will appear and pose, and then you will appear. You don't need to say anything, just put one hand in your pocket and hold our product in the other hand."
Andy Lau looked completely bewildered. He didn't understand the message of the advertisement. Holding the Jiaxun pager, he asked, "Should I put it on my chest or somewhere conspicuous?"
"No need, no need, just grab it!" Lu Feng looked at the pager in his hand and felt it was a bit old-fashioned. He shouted to the props, "Find a thin iron chain and tie the pager to his wrist."
The props team found a thin chain. Director Wang sat next to the monitor, watching everything on the screen. He had already imagined what the final product would look like. If this kind of 'advertisement' were broadcast on TV, even if viewers watched it, they wouldn't know what kind of advertisement it was.
Andy Lau checked the time, took a deep breath, and said, "Take the pictures! Take the pictures!"
"Come on! Take one!" Director Wang shouted through a megaphone, and a young man slapped a board in front of the camera.
There was no music playing. Four or five girls and boys strolled around, making all sorts of cool moves, occasionally gesturing as if they were making a phone call. One of the boys was making a horse-riding motion, looking like he was mentally ill.
Du Guoying looked at the scene before her, her little face scrunched up, and whispered to Kevin next to her, "Isn't that how most commercials are? A celebrity stands in front of the camera and says that such and such factory produces such and such products, and that the quality is reliable and guaranteed, and then they talk about some advantages and such."
Du Guoying was referring to a conventional advertisement. There are indeed many such advertisements on television now. Last year, Kevin was in charge of advertising for the Volkswagen Group in mainland China. The celebrity he hired was Tu Honggang. The advertisement was very simple: Tu Honggang stood in front of the camera and said that when buying a car, you should buy a Santana. It should have air conditioning and music to make it high-end. Now, you can get it for a certain amount of money in full.
This is the template for domestic advertising, and no one can break this advertising rule. But what Lu Feng is filming now has no rule at all, which is why Director Wang thinks he is messing around.
"Can President Lu shoot that kind of advertisement?" Kevin said sarcastically. "He's a genius, but he's going to revolutionize the domestic advertising industry. We mere mortals can't understand it."
Filming is still in progress. The shots are quite complex, including wide shots, medium shots, close-ups, and extreme close-ups. The shot quality needs to be good, and it's normal for a single shot to be filmed four or five times.
They also had to shoot posters, promotional photos, and advertising photos. The whole morning was a whirlwind of activity, and before they knew it, it was noon. Because of the tight schedule, everyone just hurriedly ate a boxed lunch. Andy Lau had to leave around 2 p.m.
"Time was too tight, otherwise I would have definitely treated you better." Lu Feng said politely to Hua Zai, "I wouldn't dare say a Manchu Han Imperial Feast, but at least there should be dishes from all over the country. Your presence is a great honor for me, and we've become friends. If you need anything in the future, just let me know."
Andy Lau, who never offends anyone, said to Lu Feng, "To develop in the mainland, we still have to rely on President Lu. When I first met him this morning, I thought he was young and only accomplished in business. I didn't expect him to have such great ideas in advertising art!"
Lu Feng laughed and said, "It's nothing special, you flatter me. Mr. Mei, are Andy Lau's concerts in mainland China signed with our company?"
“We currently use a bidding system,” the agent said. “When there’s an event, several companies bid against each other, and the highest bidder wins—that’s all-inclusive. As for how many tickets we can sell, that’s up to your companies.”
“I see. You guys are just trying to break even. I think it’s better to sign with a company. We’re all familiar with each other, and Hua Zai and I are good brothers. Let’s sign with Jiafeng Media. We’ll handle the market in mainland China for you.” Lu Feng said to Hua Zai, “If you don’t trust others, don’t you trust me? I’m very good to the people around me. If you don’t believe me, ask that… Du Guoying, come here for a second.”
Du Guoying walked over, and Lu Feng waved to him, saying, "Sit down, sit down!"
"This is the head of our newly established marketing department at Jiaxun Communications. He wasn't even working a month ago, and now he's a senior executive. I'm a true friend to my brothers," Lu Feng boasted. "I'd rather lose money on anyone else than my friends."
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