The market had been stable for the past few years, with foreign brands maintaining consistent prices and supply. Now, however, things have suddenly changed, and even those who were planning to buy are now choosing to wait and see.
For young people today, a pager is like a car in the future – a major purchase!
If the price drops by a hundred or two hundred yuan after you buy it, you'll be furious. What's more, they also have to consider preserving the value. If there's an emergency and they have to sell the item, how much can they get for it?
The already sluggish market after the Lunar New Year was further dampened by Motorola's price reduction.
The market for Bird pagers plummeted by half in just a few days, leaving a large backlog of inventory in the warehouse. Xu Lihua was still hesitating about whether to stop production just before heading to Shenzhen.
In the end, he couldn't bring himself to stop production. As long as the franchisees gave him some room to survive, he would have the opportunity to continue negotiating over time.
Some domestic companies are already terrified of foreign capital, but now Motorola's slight move has put Bird in such an embarrassing situation, which has really frightened many people.
There are already many rumors circulating that the delay in launching the Jiaxun pager is because they received word of this and dared not release it. Amidst this storm, everyone is somewhat confused about the development of domestic communications.
Around 4 PM, after Liu Run landed in Shenzhen, Motorola announced a set of data: the number of units sold at its dealerships today exceeded 28,000. This data was as of 3 PM, meaning that breaking the 30,000 mark today would be no problem at all.
In March, a traditionally slow month, achieving such sales figures is something no one would believe.
Tomorrow is the 10th. Around 6 PM, Lu Feng led Liu Cheng and his team to Dongguan to cheer on the first day of mass production. After five days of production, both factories were already operating at full capacity.
Because the highways in the south are well-constructed, Lu Feng arrived at the factory gate before 8 p.m. The factory was brightly lit, with all the lights on, making it as bright as day.
A huge banner hangs at the factory gate, which reads: "Decisive Battle in the Telecommunications Market, Shattering the Myth of Foreign Capital!"
One production line was freed up in the Dongguan factory area and another in the Suzhou factory area, each catering to different markets to facilitate cargo transportation coverage.
This production line operates on a three-shift system, with machines running non-stop even when people are resting. The entire shift has more than 6,000 employees, all of whom have gathered in the factory square at this moment.
Lu Feng got out of the car, where a dozen or so factory managers were already waiting.
"Mr. Lu, everything is ready!" the factory manager said to Lu Feng. "You've had a hard time making this trip!"
"I'm not working hard at all. It's the workers working three shifts who are working hard. Did General Manager Wei hold a meeting for you?" Lu Feng looked at the factory manager, a man in his forties with a parted hairstyle who looked somewhat refined, and said, "The factory is operating at full capacity. We need to take good care of their food, clothing, housing, and transportation so that they can be in the best condition to engage in production."
"As I've already mentioned, we've been strengthening our logistical support during this period!" the factory manager replied.
"Tight production doesn't mean we can tolerate things happening. On the contrary, we need to strengthen management. This is a factory with tens of thousands of employees, so management must be strict. Things like fighting, causing trouble, drinking, and gambling must be dealt with severely. At the same time, the external environment of the factory also needs to be rectified. We can't have a bunch of hooligans outside all day long." Lu Feng walked briskly towards the playground, giving instructions as he spoke.
Dongguan is close to Shenzhen, so there aren't many management issues. Jiafeng Electronics' factory is more like a university, where uniform attire is required, training and operation are very strict, and drinking, fighting, and gambling are strictly prohibited in the factory area.
People here just fall asleep as soon as their heads hit the pillow. Many ordinary operators dream of working for six months or a year, earning enough money, and then leaving.
Because of this management style, Lu Feng has been the target of numerous trouble-making incidents by reporters. But in this day and age, in a factory with tens of thousands of employees, if some troublemakers aren't removed, it's easy for serious problems to arise and affect production.
Lu Feng knew all too well what the area around the factory was like. There were many factory girls, and too many hooligans, layabouts, and all sorts of other oddballs around there.
"Please, Mr. Lu!" The factory worker gestured for him to enter.
Lu Feng took two steps at a time and stood on a temporary, elevated stage. The host, holding a microphone, said, "Let's welcome Mr. Lu Feng, Chairman of Jiafeng Electronics Group, with warm applause."
A round of applause erupted from the audience!
Lu Feng took the microphone, looked down at the crowd, and said in a deep voice, "I am Lu Feng, the chairman of the group. First of all, I would like to apologize to everyone, because I know that some of you are on the day shift and are a little sleepy now, which has taken up your time. However, I still think it is necessary to come here. This production is a very important one for Jiafeng Electronics Group."
"To make a long story short, we spent 400 million yuan to buy a laboratory from abroad. You might be wondering, what kind of laboratory is so expensive? Everyone knows pagers, right? The most famous ones are Motorola and Ericsson, and so on. That's right, what we want to produce are pagers, to achieve true domestic production!"
"Do you know why it's so expensive? Do you know its cost price? That pile of plastic sheets only costs a dozen yuan. Why did I come all this way to tell you this? Because our production lines are very busy. We've freed up one line here and another line at the Suzhou factory to increase production. I'm here to cheer you all on!"
"Right after we acquired the overseas laboratory and mastered the key technologies, Motorola got anxious and started drastically lowering prices after the New Year. Pagers and mobile phones that were previously only available from scalpers are now not only cheaper, but also in large quantities. Ericsson also got anxious and submitted its mobile phone network access application to the Ministry of Industry and Information Technology again at the beginning of this year!"
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