Some trucks went directly to their own dealer warehouses, while others were taken to the docks, loaded onto cargo ships, and transported to major port cities for further distribution.
Inside the meeting room, Lu Feng looked at the several folders in front of him and asked Zhu Lidong, "Can all these goods be delivered to the various stores by the 15th?"
“Most of them will arrive. The factory warehouse is empty now, and we are stepping up production because we have a new partner manufacturer for the parts. We need a lot of them, and they are making a fuss about getting payment, or they will stop supplying us.” Zhu Lidong said to Lu Feng, “It’s been quite serious lately.”
"Do you have enough funds?"
“It’s a few million yuan in payment. The problem is, if we pay him in advance, the other suppliers will make a fuss. That’s the issue,” Zhu Lidong said with a headache. “President Wei has communicated with their boss several times on the phone, but it hasn’t been very successful.”
"Ensure pager production, give them the money, and resolve this issue for me this year. Either split the suppliers into two or three, and fire any that doesn't comply, or take control by acquiring shares." Lu Feng looked at the application for advance payment in his hand, picked up the pen beside him, signed it, and said, "If any other suppliers cause trouble and dare to cut off supplies, terminate the contract directly, and have other suppliers step in!"
"good!"
"Mr. Lu, Motorola announced a slogan today, saying 'Start changing your life from today.' Liu Run said in an interview that Motorola doesn't mind further price reductions!" Du Guoying frowned and said, "It seems like they really want to start a price war with us."
"That's good, but it's impossible for it to drop below 3,500. If it dares to lower the price below 3,500, we can sue it for dumping. Motorola is nothing to fear. In the domestic market, if we really improve the quality of our products and catch up with foreign companies, they will have no way to survive." Lu Feng said seriously to everyone, "Being beaten on our own doorstep is purely because we are weak!"
The people present looked at each other in bewilderment. Only in the conference room of Jiafeng Electronics could one hear such words as Motorola being nothing to fear. No other company would dare to say such a thing.
"What about the advertisement?" Lu Feng asked Zhu Lidong. "Will it air on the 15th?"
“We talked to the station’s leaders, and we’re going to do it a day earlier, on the 14th, which is tomorrow. As for the local stations, we can do it anytime. Our idea is to do it on CCTV first, and then on the local stations.” Zhu Lidong thought for a moment and said, “Mr. Lu, what do you think?”
"Regarding advertising, keep it in sync!" Lu Feng closed the folder and said, "Today is the 13th, and there are less than two days left until the pager is launched. It's a critical moment of life and death. Notify all stores to do a good job of promotion. Promote it through banners, arches, billboards, and broadcasts. Tomorrow I'll go see Elmi and stimulate the media again. How about the arrangements for you to find people to queue up?"
"We've already notified all the major distributors!" Zhu Lidong asked, somewhat puzzled, "President Lu, isn't it a bit self-deceptive of us to hire people to queue up?"
“Our brand power is too weak. We need to make a splash when the product is launched.” Lu Feng said to Du Guoying, “On the day of the launch, find a few actors to put on a show over there in line. It’s a scene where a girl breaks up with her boyfriend on the spot because he can’t afford a Jiaxun pager. Then find a few reporters to write some articles.”
"Huh?" Du Guoying never expected this to happen. She said, "President Lu, from a business perspective, wouldn't this be considered negative news?"
"Where's the negativity? If you can't afford it, break up with it. But if you can afford it, it means you can date as many girls as you want!" Lu Feng said to everyone, "We must make our users feel superior when they own our product. If it's just a pager, it will never sell well. It needs added value!"
Du Guoying had no choice but to nod.
"At the same time, make more slogans. The target audience for our products is young people. Do some wall spray painting, but don't do the kind with white background and blue lettering. Do graffiti, the kind that nobody can understand. Write something like 'You are not worthy to understand me,' and then add 'Jiaxun Pager' after it!"
Lu Feng gave many detailed instructions, which everyone present took note of. This was probably the most meticulous Lu Feng had ever done, given how far behind they were in terms of communication.
Foreign capital has a deep-rooted presence in the minds of Chinese people. To shake this towering tree, product strength alone may not be enough; it is necessary to stimulate consumption among young people!
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