The two appeared to be in harmony, yet there was an underlying disharmony. They would occasionally exchange a smile, but no one knew what they were thinking.
In the past few days, Motorola has continued to increase its sales volume. Due to the long-term market shortage, the demand is extremely high. In addition, with scalpers leveraging the situation, Motorola's daily sales exceeded 60,000 units. When this number was released, it was a despairing blow to its competitors.
While the overall market is indeed expanding, Motorola's market share is unshakeable by other companies. Meanwhile, last month, the sales volume of mobile phones surged by 800% compared to February of last year, and the data for March is still soaring.
Looking at these data, Xu Lihua felt a mountain pressing down on him as he sat in his seat, making it hard for him to breathe. It was just like what was said at a gathering of small and medium-sized manufacturers: when large companies start lowering prices, that's when small and medium-sized enterprises are doomed!
Waveguide's approach of stocking up on pagers at retail stores has been quite difficult. The first batch of stores opened, but sales just didn't pick up. When it comes to pagers in the market, it seems that only Motorola is recognized.
Sales surged in January, but now daily sales are only one or two thousand units. There's a serious backlog of inventory. If this continues for a few more months, we'll run out of cash and face a real crisis.
Xu Lihua believes that what Bird needs to do now is not to increase sales. If it only increases sales without breaking the myth of foreign brands, then it will encounter the same situation again.
He couldn't think of a third way to break down these barriers, besides technological research and development and improving brand power! He believed that no domestic company could currently achieve these two long-term solutions.
Even the best news can't do that!
After a long phone conversation with several partners, Xu Lihua has decided to officially launch a price war. The terminal price of 2,900 yuan is too expensive. They will differentiate themselves from products like Motorola, engage in differentiated competition, and tap into lower-end users.
However, a hasty price reduction would trigger a backlash from existing users. After communicating with shareholders, at noon, Bird officially announced that it would launch a grand carnival on March 15th, offering discounts ranging from 100 to 300 yuan to reward users.
The prize pool will be determined by a lottery, and a series of activity rules have been announced. Soon, people noticed that this activity was very similar to the internal employee price offered by Jiafeng Electronics when its TVs were first launched.
Following closely behind, Ericsson, Panasonic, Toshiba, Samsung, and a series of other companies announced that they would hold promotional events to increase product supply to the market, while also paying more attention to their social responsibility, the growth of employees and the company, and the partnership between the company and the country.
At 3 p.m., the Ministry of Information Industry held a press briefing, clearly stating that the Internet will be officially integrated into the international network in April this year, and at the same time, the domestic telecommunications network will be opened to foreign investment. Applications for mobile phone network access from foreign companies will be announced uniformly in early April.
We hope that foreign investment can contribute to the sound development of the domestic industrial chain and provide high-quality electronic communication products to the Chinese people.
Furthermore, a series of plans were announced, including the construction of no fewer than 50,000 signal base stations in first- and second-tier cities over the next five years to enhance high-intensity mobile communication services and facilitate business communication.
That's right. Letting foreign mobile phone manufacturers in would serve two purposes: first, to enhance the competitiveness of domestic enterprises and stimulate the emergence of industrial chains; and second, to serve commerce. The speech explicitly mentioned that two expressways would be built in the 1990s: one would be the complete opening of highways between provinces, and the other would be an information expressway to make business communication faster and stimulate commercial development.
Ultimately, it's about facilitating the economic goal and allowing some people to get rich first.
When people in the telecommunications industry heard this news, their first thought was that the era of the "big brother" mobile phone was over, and this would be a major revolution in the telecommunications industry, signifying the official start of mobile communications in China!
Bird also officially fired the first shot in the price war. In the next few years, pagers will show what it means to have a price drop, from more than 4,000 yuan to less than 300 yuan to buy a pager by the end of the 1990s!
After the interview, Lu Feng and Elmi had lunch together. While they were eating, Lu Feng looked up at her and asked, "Are you unhappy?"
"I asked you to come here to help promote our company, not to promote your pagers." Elmi frowned slightly, looking quite displeased. "Do you really think I'm stupid?"
"As you know, this product is about to be launched, and the pressure is immense. I'm sorry, I didn't know you'd be upset." Lu Feng reached out and grabbed Elmi's hand, saying with exceptional sincerity, "Don't be angry anymore, I'll apologize. What do you want? How about I buy you a bag?"
Elmi was somewhat surprised. She wasn't foolish enough to think that a big boss like Lu Feng would be brainless, but she didn't expect that Lu Feng would so honestly admit everything, and the way he begged for her forgiveness was no different from those people she had previously strung along.
Anyone who has ever fished knows the term "playing a fish." When a big fish takes the bait, you can't pull it up too forcefully, as that will break the line. If you pull it too loosely, it will get away. The key is to strike the right balance!
"Trying to win me over with money? If you think you can make me like you with money, what if someone richer comes along and I just run off with them?" Elmi's expression softened a bit, and she smiled at Lu Feng, saying, "As punishment, you'll help me with corporate publicity!"
“I knew you weren’t the kind of woman who loves money. I won’t lie to you, I have a lot of women around me, and they’re all after my money.” Lu Feng said bluntly, as if he was completely unguarded in front of Elmi, and poured out all the things on his mind.
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