In the advertisement, Andy Lau looks very handsome, striking a cool pose while showing off a pager. As the closing words appear, a man in his forties mutters, "What the hell is that?"
“I think it’s great!” said a young man who was about eighteen or nineteen years old.
"Good my ass, is that even a thing? These days, TV shows only worthless stuff." The man said, changing the channel to continue watching the morning news.
Although the young man didn't protest verbally, he disagreed in his heart. The more adults disliked something, the more he liked it. Moreover, that strange posture had an inexplicable coolness to it. In short, he felt that if he did that, he would definitely be the coolest kid in the crowd!
This scene has occurred in many families. Adults generally think that this advertisement is rubbish, but young people feel it is very rebellious, as if they have found an outlet for their anger, and they argue with the adults.
Whether it's good or bad isn't important. What's important is that young people see different colors and find the point that distinguishes them from adults. As long as they can express themselves, they think it's good. As for whether it's artistic or not, they don't understand.
On the morning of the 14th, Lu Feng was eating breakfast when a group of executives sat watching commercials on TV. The advertisement for Jiaxun was followed by one for Motorola. After watching it, everyone fell silent.
"Um...pretty good!" That was the only evaluation Zhu Lidong could give.
Even Du Guoying felt that there were too few words in the description. He should have mentioned the factory that produced it and, ideally, included the price. This would have attracted more potential customers, but he didn't dare tell Lu Feng.
Kevin, watching TV, lost his appetite and put down his chopsticks, saying, "It's so jarring! Out of all the commercials, this one is the most jarring!"
"Dazzling?" Lu Feng looked at him and laughed, saying, "Dazzling is exactly right. So many colors and grays colliding are meant to make people remember us immediately. There are two kinds of advertising: one is to spread the word, and the other is to inform potential users. We are the first kind!"
"It's pretty good. Let's see how it goes!" Wei Yandan gave her evaluation, focusing on the actual results.
Clearly, Lu Feng shattered everyone's traditional impression of advertising in this era. They felt awkward and subconsciously felt that this was not the kind of advertising they had imagined.
After inquiring again about the stock preparation for various channels to ensure that the goods arrived at the stores and went on sale on time, Lu Feng was finally relieved.
"Why isn't the newspaper reporting on us today, except for the few that commissioned our articles?" Lu Feng wondered as he flipped through the newspaper.
“President Lu, these things we’re doing are just a passing trend for a few days. It’s not like in Hong Kong, where they’re chasing after every little gossip story.” Zhu Lidong thought for a moment and said, “The overall social atmosphere is still mainly serious and lively. Gossip magazines might publish some, but it’s not very useful.”
"No, we can't let it disappear from the headlines. Today, we're not going to newspapers or media outlets, we're going to TV stations for interviews!" Lu Feng flipped through the newspaper. It wasn't even on the market yet; how could the buzz be allowed to die down?
Lu Feng was busy with promotions, and his companies were also extremely busy, especially the stores. Banners were hung up and words were written everywhere on the walls. One of the distributors was even fined for spraying a skull on the street, causing quite a stir in the local area.
Tricycles were seen going from street to street advertising, and local TV stations were also bombarding the area with advertisements!
The brand is brand new, and the products are brand new. Not many ordinary people know about them. Most people just watch these exciting events, but when it comes to actually buying them, not many are willing to spend money.
This situation is extremely dangerous for a new brand!
At 10:00 AM, Lu Feng was interviewed by Shenzhen TV. The two sat at a small table. The host, a sophisticated woman wearing glasses, looked at Lu Feng and asked, "What does the Jiaxun pager mean to you?"
"It's not just for me, it means for domestic industries that we have domestically produced goods, we have our own products now," Lu Feng said in a deep voice.
“But you bought your technology!” the other party retorted.
"What I buy is mine. I bought the groceries and brought them home, so those groceries are mine!"
"Are you afraid? When facing those companies, with such a huge technological gap, and you're a completely new brand, won't you have trouble sleeping?" the female host asked.
"No, we are confident. Our confidence comes from our technological expertise and our confidence in the market!" Lu Feng replied.
"But Motorola's sales have hit a new high. The market has chosen it. I remember Motorola's CEO saying that no matter what aspect, Jiaxun pagers are not worthy of competing with them. How do you interpret this statement?" the host asked expressionlessly.
Lu Feng suddenly flew into a rage, grabbed a teacup from the table, smashed it on the ground, and roared, "It won't be long before we get it out of the mainland market!!"
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