Chapter 809 It's tough!



Every time Lu Feng sees Duo Duo, it's basically a one-stop shop for eating, drinking, and having fun. Of course, he also knows that spoiling a child like this will lead her life astray, so this time he specifically asked about her studies.

Duoduo is a really smart girl, but it's a pity she doesn't use it for studying. Her grades are only average to above average in the whole grade, but she always manages to rank in the top ten in the grade in exams.

According to what the teacher told Lu Feng, this child is a very clever person. She is exceptionally skilled at saying one thing to one person and another to someone else. She knows not only the teachers in her class, but also the teachers in other classes.

Because she sold various things at school, she knew many people, and before each exam, she would use her connections to find out what the exam might include.

The teacher said that she put far more effort into interpersonal relationships than into studying.

Lu Feng had also spoken to her, but a person's personality is innate, and it's hard to change one's nature, so he could only let her be.

Once Zhu Lidong confirmed that Lu Feng was going to take charge of Weipuda's business, he immediately straightened his back. Some time ago, he had called Huang Hongsheng of Skyworth and Li Dongsheng of TCL, but the market had already decided the winner, and they didn't pay any attention to him.

This time, Zhu Lidong is determined to show off his power and vent his pent-up resentment.

After the call connected, Li Dongsheng answered, "Who is this?"

"Do you know who I am?" Zhu Lidong sneered. "President Li, it's been a long time since we last chatted!"

"Hahaha, Mr. Zhu, what's up? Want to chat with me again?" Li Dongsheng leaned back in his chair, his words full of mockery. The two had talked on the phone a while ago, and he had really annoyed Zhu Lidong on the phone. He said, "Sales haven't been good these past few days, have they? I told you, the economic climate is bad right now, there's no such thing as a peak or off-peak season."

"There's no such thing as a peak or off-peak season. Why are you selling so well? Mr. Li, I called to tell you something. Weipuda's sales were poor last month. Mr. Lu already knows about this, and he's very angry. The consequences will be severe," Zhu Lidong said in a deep voice.

Li Dongsheng was taken aback by these words, and after a moment of contemplation, he said, "So what if Lu Feng knows? Not to mention that he's busy working on communications right now, even if he came back to personally take charge, what could he change? It's 1994 now, not 1993. Times have changed, understand? Foreign brands are all scattered like corpses. What can Lu Feng possibly change?"

"President Li's got some nerve, huh? He got beaten to a pulp last year, and I wonder who it was? Since you dare to provoke me like this, then I'll tell him." Zhu Lidong seemed unafraid of making things worse.

"Go ahead and say what he wants, I want to see what he can do. I have a meeting, bye!" Li Dongsheng said and hung up the phone.

Zhu Lidong put down the phone, and his assistant couldn't help but ask, "Mr. Zhu, it seems pointless to tell him about this, right?"

"I was just trying to scare him," Zhu Lidong said, sounding somewhat unsure of himself.

Because he knew the current market situation, he knew that even a god couldn't solve this problem. His only hope was that a miracle would happen to Lu Feng.

The next day, after the morning meeting, Lu Feng's first meeting was with the senior executives of Weipuda. Everyone in the meeting room sat upright, and the atmosphere was somewhat oppressive.

"What's the market situation now? Could you give me an overview, and what are the difficulties and pain points?" Lu Feng asked, leaning back in his chair.

"Mr. Lu, hello. I am An Dongqing, the director in charge of the Weipuda market. This is the first time I am reporting to you, and I am very excited..."

"Stop, stop, stop!" Lu Feng looked at the man who was 1.8 meters tall and probably weighed no more than 130 pounds, and said, "Stop talking nonsense and get to the point."

“Okay, Mr. Lu.” He looked a little nervous and took a deep breath. “This year’s situation is very different from last year’s. Due to the improved industrial chain and the standardization of supporting suppliers, major manufacturers have completed the integration of downstream industrial chain resources this year, forming large-scale and mass production, so the cost price has been reduced by 25%.

"Therefore, after the start of the new year, all types of televisions quickly started a price war. Changhong was the first to lower prices, with its 37-inch large color TVs being reduced by 500 yuan, and the average price reduction being 300 yuan."

"Currently, all major companies are well aware of their competitors' cost prices. Because the prices in the industrial chain are transparent, everyone is locking in the final profit margin. In the end, the competition comes down to transportation costs, which is the cost after the product leaves the factory."

"Currently, we have the highest market share in Suzhou and Zhejiang because of our low transportation costs. Our competitors, on the other hand, cannot compete due to the high transportation costs. The most intense competition is in the regions where major manufacturers control the lowest transportation costs. For example, Konka, TCL, and Skyworth firmly control the Guangzhou, Fujian, Guangxi, and Hunan markets."

"The market share we lost was mainly in the home turf of major companies. For example, in Sichuan, we were overwhelmed by Changhong. Whenever we launched a promotional activity or marketing campaign, Changhong would immediately launch a targeted product at a slightly lower price than us."

"Because our transportation costs are high, while theirs are low, they are targeting this cost advantage. The more we sell, the more we lose. Meanwhile, last month we launched the 'Charge' marketing plan, using advertising as a supplement, and selling TVs at cost price to attack the main markets of Skyworth, Konka, and TCL. Our profit model focuses on after-sales service, parts sales, and even bundling VCDs with sales."

"However, the three companies launched a month-long offensive, but ultimately failed..."

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