Overnight, the television industry was plunged into a state of intense competition. Li Dongsheng went, but Huang Hongsheng and Chen Weirong did not, as if they felt they had been taken advantage of. They sent one of their subordinates, but were afraid that their subordinates would do a sloppy job.
In the end, everyone except Changhong bought tickets!
Last year, Panda TV Factory underwent a round of reforms, transforming from a purely state-owned enterprise into a mixed-ownership enterprise. This change revitalized Panda TV, with monthly sales exceeding 250,000 units at the beginning of this year, setting a record high in the past five years. In March alone, sales reached 170,000 units!
Upon hearing the news about Lu Feng, Ge Quanshun, the new general manager of Panda Electronics, immediately bought a plane ticket to Shanxi. Lu Feng had started his business with Panda Electronics, and now he wanted to use Jiafeng Electronics to help Panda rise again.
Ge Quanshun is fifty years old this year. His rise to wealth is quite a miracle. In his thirties, he was still just getting by in the village brigade. In 1985, he went to the city and found a job in a brewery. Then he met a section chief. The following year, he heard that the agricultural machinery factory was insolvent and about to go bankrupt.
He pulled strings and eventually managed to privatize the state-owned enterprise by issuing IOUs, but it still retained the state-owned enterprise label. With all the necessary paperwork in place, he traveled all over the country as the chairman of the agricultural machinery factory, building relationships and securing agricultural machinery orders worth tens of millions of yuan nationwide.
He then outsourced these orders to Shandong Shifen Group, acting as a middleman. However, he placed all these orders under his own agricultural machinery factory, winning numerous awards and becoming quite famous. In 1987, he sold the factory to a Hong Kong businessman for 57 million yuan, and the case is still ongoing.
After Ge Quanshun made money, he first got married. Then he went on to screen state-owned enterprises across the country. He had a few principles for doing things: the enterprise must be a state-owned enterprise, the products must have a market, and after the bubble bursts, the industry must be able to find someone to take over.
Last year, due to the TV wars, he successfully targeted Panda TV, and he didn't plan to stay for too long. He planned to build up the market in two or three years and then sell it.
The rapid growth at the beginning of this year was due to a change in strategy. Panda is now focusing not on ordinary people, but on hotel consumption, wholesaling televisions to high-end hotels at very low prices, and offering whatever quality they want. If you want Changhong, they can negotiate for you.
Ge Quanshun was once known as a short-term business genius. No matter how bad a company was, he could sell it for several times the price after managing it for two or three years.
It was past 1 a.m. when Ge Quanshun, still awake, made a phone call to the head of the factory's marketing department.
“Let me tell you, right now we’re targeting whoever’s causing trouble in the industry. If you want to become famous, you have to get strong. Being bloated is still being bloated, understand? Come with me tomorrow. Whether we can beat Lu Feng or not, we have to focus on Lu Feng now. Do you understand this principle?” Ge Quanshun said into the phone.
"Understood! Understood!"
Ge Quanshun could tell that the other party didn't understand at all, but he didn't expect them to understand much anyway. He just wanted to establish a reputation first, then boost sales, and then boast about the prospects of the television industry before he could sell them.
The next day, Lu Feng packed up quickly and headed to the airport. There were nine people in total, which wasn't a lot. They had already communicated with the local municipal authorities the day before.
Huai Ren, located in northwestern Shanxi and under the jurisdiction of Shuozhou, is adjacent to Datong, a coal-mining city. As a typical Shanxi place, coal noodles and vinegar are indispensable. There is a noodle shop every three steps and a coal miner every five steps. The population is small, less than 300,000 people in the whole county, making it a very typical small county town.
At 9:00 a.m., the plane took off and landed at Datong Airport around noon. Inside the airport, the county officials in charge of receiving the guests had been waiting for a long time. A banner was displayed, which read: "Warmly welcome Mr. Lu Feng, Chairman of Jiafeng Electronics Group, and his delegation to Huai'ren for inspection and work."
Before Lu Feng could even get off the plane, Li Dongsheng had already come down first, leading five or six people to shake hands with the staff members, being very polite.
"Is this a bastard?" a staff member whispered.
"I don't know, is it General Manager Lu? Go and ask him." He didn't forget to instruct, "Remember to speak Mandarin."
"Hello, son, I'm from our county. I wanted to ask if you are General Manager Lu?"
"I'm not Lu Feng, I'm Li Dongsheng from TCL!" Li Dongsheng said with a smile.
A short while later, another group of people came out. Chen Weirong, who was leading the group, saw Li Dongsheng and burst into laughter. The two shook hands and Chen Weirong said, "I knew you would come."
"I haven't had much to do lately, so I came up north for a stroll," Li Dongsheng said with a smile.
"What a coincidence? Me too."
When Lu Feng got off the plane, Li Dongsheng, Chen Weirong, Huang Hongsheng, Ge Quanshun and their group had almost all gathered at the airport, chatting and laughing together.
When they came out, Lu Feng told Zhu Lidong that they would have this meal first and then start talking formally tomorrow. He believed that as long as the other party's appetite wasn't too big, there wouldn't be any problems. After all, this was a perk.
But as soon as he stepped out and saw such a large crowd gathered there, Lu Feng's face froze. Zhu Lidong looked up and instinctively exclaimed, "Holy crap!"
"Oh, Mr. Lu? What a coincidence! Long time no see!" Huang Hongsheng walked over with a smile, extended his hand to shake hands with Lu Feng, and teased, "What are you doing in Datong? You're not thinking of getting into the coal business like me, are you? What? You've got your eye on selling Datong's coal to Pingdingshan too?"
Lu Feng was taken aback for a moment, but quickly regained his composure and looked at Huang Hongsheng, saying, "I didn't expect that President Huang would have the same insight as me. However, I'm not one to take what others want. You go and do it!"
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