A budget of 30 million US dollars, if placed in a country as large as China, would naturally not be able to cover the entire population, but placed in a small place like Thailand, it is enough to have a bombing effect.
In the evening, several major Thai television stations broadcast an interview with Thongpala, a man who was dedicated to serving the people and wanted to build a national brand. On television, he could no longer hold back his grievances and burst into tears.
Countless viewers in front of their televisions were moved by this sentiment, and for a moment they felt that it was truly not easy. In the interview, Thompala also told reporters that because he came from a research and development background, and his company was just starting out, he was very knowledgeable in terms of technology, but he knew nothing about marketing.
He is such a simple and honest man, who doesn't care about money or fame, and just wants to do his part. Why is it so difficult for him?
After watching the interview, the first thing that came to mind for the heads of Zhatai, Vera and other branch offices was, "He still doesn't understand marketing?"
Lu Feng has almost perfected identity marketing and sentiment marketing, and he still doesn't understand?
"It doesn't matter anymore. Even if he has a thousand schemes, starting tomorrow he can only face destruction." Zha Tai casually turned off the TV. Night had fallen, what was the point of staying at home? He should go out and find some fun.
After dinner, Lu Feng held a conference call with Wei Yandan, Zhu Lidong, and several other senior executives. The domestic market is currently stable, and the established plans for this year should be able to be completed. The remaining task is to focus on the overseas market.
At the same time, Lu Feng also learned about the intentions of Toshiba and Motorola this time: they would not let up until they drove Jia Feng back to China.
Lu Feng sat on the sofa smoking, his phone on speakerphone. The atmosphere was somewhat tense, and the person on the other end of the line could feel the pressure. Facing a giant like Lu Feng was already trembling with fear, let alone two tigers coming at him. Most companies would have been scared away long ago.
“President Lu, if the other party is determined to fight us to the death, we have no chance of winning. If all else fails, let’s retreat and make plans again next year,” Wei Yandan suggested.
Neither of the two people on the phone spoke. Lu Feng was definitely under pressure at that moment. So many senior executives shared the same sentiment, and he also knew that the shareholders felt the same way.
"I don't believe they'd fight us to the death. It's just that someone in the US gave them some orders. These two aren't tigers, they're dogs, and dogs with ulterior motives at that. We're different. We have no way out. They have a lot of money, but little backbone. Because of this business battle in Thailand, they haven't figured out why they're standing here. We're different. We have less money, but we have more backbone!"
Lu Feng said in a deep voice, "They have thirty million US dollars, right? Fine, transfer thirty million RMB to Guangming Electronics Company's account within three days. Since the international business community doesn't recognize us and thinks we can't stand firm, then let's have a showdown, a real showdown right here!"
On the other end of the phone, Wei Yandan and the others could tell that Lu Feng's decision was difficult to change, so they had no choice but to agree.
"Let's send the money as soon as possible!"
"That's settled. Meanwhile, keep an eye on the construction progress of the Tianjin factory, and the electronics mall also needs to come up with a plan by the end of the year." Lu Feng finished giving his instructions and hung up the phone.
It was already 10 p.m. Lu Feng stubbed out his cigarette in the ashtray and said to Kevin and the others, "Let's rest first. Tomorrow, remember to contact some media outlets and increase marketing efforts. Tumpara's identity cannot be questioned by anyone. Any slander is a rebellion of capital."
"Grasp this point, and you will be invincible."
After Lu Feng finished giving his instructions, Kevin nodded and yawned. He was getting old and really couldn't keep going any longer.
The next day, at eight o'clock in the morning, as various morning newspapers began to be placed on newsstands and the morning news broadcasts began, news about Tumpara was everywhere. There were only a few local television stations, and if you switched to another station, it was still broadcasting the same news.
Whether it's local TV stations, national TV stations, or pay-TV commercial channels, they're all talking about Thongpala and Lu Feng!
The barrage of news that started early this morning hadn't even stopped when Toshiba and Motorola announced extended promotional offers, especially for televisions. Customers who bought a pager or mobile phone and then purchased a television on the same day received a 30% discount.
At 8:30 a.m., the vice general managers of the two companies publicly filed a formal complaint against Guangming Electronics Co., Ltd. for false advertising and manufacturing and selling counterfeit and substandard products.
One event after another left everyone in the Thai business community stunned. It was like a full-scale barrage of attacks, like artillery shells plundering the land, aiming to wipe them out in one fell swoop.
When Songpa woke up, she was startled by the news that came her way so early in the morning. Sitting at the dining table, Songpa said with a solemn expression, "Lu Feng is probably finished. Will continuing to cooperate with him be detrimental to me?"
Sasha, dressed in a sexy ribbon outfit, leaned against Songpa and whispered, "How did he offend these two companies? Why are they targeting him like this!"
“This guy was jumping around like that, and something still happened. If all else fails, I’ll try to contact Sirami and get rid of him!” Songpa said in a deep voice.
"Never mind him, let's eat first!"
When Lu Feng woke up, he was also stunned by the overwhelming news. Kevin was already a little flustered and said, "Mr. Lu, they have bought out all the media outlets. Many media outlets are not accepting our requests to buy articles, and some local departments have started to take action."
"We're acting legally and compliantly, let them investigate!" Lu Feng stood up and asked, "What's the reaction from the outside world?"
“There are already long lines at Toshiba and Motorola stores. Today is the opening day of our third batch of stores, and the impact is expected to be huge.” Kevin said worriedly, “We can’t control the media, so we’ve lost our publicity window, which is a real headache.”
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