Lu Feng scribbled on the blank text, mainly about television sets. Once the television sets were sold, they would need to be paired with audio equipment, VCD players, and so on. Therefore, the biggest discounts this time were on television sets.
Any promotional activity is essentially about attracting people, bringing in customers who were originally just observing, and laying the groundwork for them to make a second purchase. Whether it's points, coupons, or buy-one-get-one-half-off deals, it's all the same – trying every possible way to get you to make a second purchase.
Zhatai and Vera were clearly unaware of these things; they simply and crudely lowered prices, a kind of money-spending behavior that no branch manager would do.
The Guangming Electronics store was packed with people. It's only now that there's no mobile internet, otherwise it would definitely be trending on the internet. Countless people gathered here, some moved to tears, some were indulging in self-pity, and telling the stories of Thompala to those around them.
In the evening, the data was compiled, and compared to yesterday, the daily sales had doubled!
Inside the room, Lu Feng looked at the newly released data, nodded in satisfaction, and said, "We've done everything we could. Now let's see how it explodes."
The following day, the Thompala incident continued to escalate, and the media was still controlled by Chatte and Vila. Only occasionally could one see a paragraph about promoting Thompala in some small magazines.
But everywhere you look, there are advertisements for Guangming Electronics. Red arches have been erected in front of all the stores, and the more publicity they put on, the better.
People began boycotting foreign products, and some even stormed into Motorola stores, hurling insults at the staff.
The two companies have drastically reduced their prices, and long queues have already formed outside their stores. Some people are planning to take advantage of the opportunity to stock up and then resell them at the original price after the promotion ends.
Parties started appearing at Guangming Electronics stores, and televisions became hot commodities. Everyone who bought something would have their receipt stamped across the seam. When they came back later, the amount on the receipt would be points that could be used as cash.
For a time, it seemed like the whole of Bangkok was short of televisions, mobile phones, and pagers. Toshiba was selling its products like crazy, Motorola was also selling its products like crazy, and Guangming Electronics even sold out of stock.
Everyone is frantically overdrawing on potential consumers; this game is about who can't hold on any longer.
20% off!
With such a large volume of shipments, 20% of the profit disappeared out of thin air. How could Zate and Vera possibly bear that?
They've gotten used to making money at full price, and they act like they're losing money when they offer a discount. In just one morning, their sales exceeded one billion baht.
"Two hundred million baht gone in half a day!" Chathai looked at the data on the report, his heart trembling. He had a target to meet this year.
Vera also received the morning's report. It would be a lie to say she wasn't heartbroken. If things continued like this, they might not be able to complete this year's tasks. But it's precisely in times like these that it's necessary to see who can withstand the pressure the most.
Vera picked up the phone and called Zhatai.
“Let me tell you, no one can back down now. Remember, we have thirty million dollars to burn, and he can’t afford to burn it.” Vera comforted Zhatai, while also comforting herself.
"I'm just worried that we won't be able to meet this year's targets. I really don't know where all these people came from, buying like crazy." Zha Tai sighed and said, "I'm not going to look anymore. It's just annoying."
“They’re losing money too, and I checked today, sales are pretty good. Their profit margins weren’t high to begin with, and if they lower their prices again and sales increase, I don’t think they can hold on.” Vera’s voice was slightly sinister. “Why not increase the stakes? This stalemate isn’t working. How about a blitzkrieg?”
"How do we fight?" Zhatai asked, puzzled.
"With a 30% discount, their after-sales service and all that, they barely make any profit, while we still have a profit!"
Zha Tai thought about it and felt it made sense. It's better to have a short pain than a long one. He was afraid he wouldn't be able to handle this kind of exhaustion, so he might as well go for something big.
The two companies urgently devised a combined discount scheme, which caused an uproar in the business community after it was announced. Was this some kind of madness?
Inside the meeting room, Kevin briefly explained the situation: they were about to go big, so should they play along?
Lu Feng, smoking a cigarette, asked, "Has the 30 million arrived in your account?"
"arrive!"
"You want to play? I'll play along to the end. Let's raise the stakes, and we'll get a 40% discount!"
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