"This product has become incredibly popular all over the country recently, and you have to rush to buy it." Awei walked over carrying a beautifully packaged gift box.
The old man took it and glanced at it. You see, the old man used to be in charge of the pharmaceutical industry, so he paid close attention to these things. He asked, "Is this medicine?"
"Anyway, they say it's good for your health." Awei wasn't really sure; he just bought whatever was popular.
“As a medicine, this kind of advertising is too much and could easily mislead the public.” The old man’s expression turned serious as he put the things aside and said, “I need to write a letter to report this.”
"You've been retired for so many years, yet you still write letters every now and then. What do people think of you?" Grandma Fengxia said from the side, "Behave yourself and stop trying to leech off your old face."
“There’s something wrong with their advertising. If I were in charge, I’d shut them down immediately. You can do business, but you have to have a conscience.” The old man said angrily, “This is medicine, not sugar water.”
"Looking at the ingredients, there shouldn't be any problems. It's just that the advertising is a bit irregular. It's a nutritional supplement, nothing serious. Of course, if you were in charge, I believe this would never have happened," Awei began to praise again.
"It's not a matter of who's in charge; it doesn't matter who's in charge. The root of the problem isn't in the management, but in the lack of public education and medical resources," Lu Feng said, watching the advertisement on TV.
As soon as Lu Feng said this, everyone stared at him. It seemed like he was implying that the old man was a bad manager. His cousin immediately retorted, "What do you know, you're just a businessman? When the old man was working, he was conscientious and meticulous in handling everything."
"I'm afraid some people have made a little money and think they know everything," Awei couldn't help but sarcastically remark.
Zhang Fengxia's parents also looked at Lu Feng with some dissatisfaction. How could a business owner like him know anything about these things? He was just showing off. Zhang Fengxia quickly winked at Lu Feng, signaling him not to talk about pharmaceutical management, because that would be putting her grandfather in a difficult position.
The old man, however, became interested and looked at Lu Feng, asking, "Young Lu, what is the basis for your statement?"
“I know a little about this company. It was established in August of this year, and it’s only mid-September now, yet it has already spread all over the country. They use a dual-track authoritative promotion model: advertising on television, newspapers, and radio, using experts as endorsements, and offline, providing free medical consultations to promote their products using the doctors’ authority. The explosive growth in sales of these products is either due to market reasons or because of poor medical and health conditions, people’s desire for a cure-all, coupled with the general public’s lack of basic medical knowledge. All these factors combined have led to its popularity,” Lu Feng analyzed earnestly.
“These are not problems. It’s just the work of unscrupulous businessmen. They’re just trying to cheat people!” Awei said from the side. “The businessmen are all crippled on their own side. They all want to make money.”
“Everyone wants to make money. We can’t simply blame it on businessmen taking advantage of loopholes. Instead, we need to dig into the underlying social logic behind this. There must be some common social pain points behind the trend of the masses. When these problems are solved, even the most cunning businessmen will have no loopholes to exploit.” Lu Feng looked at him and said, “The most important thing about management is to reason, not to control. Only by understanding the underlying logic, finding out where the problems lie, and then controlling can we achieve significant results.”
Lu Feng's words greatly shocked the old man, who looked at Lu Feng in astonishment and asked, "Where did you get this sense of social problems?"
"Actually, I think..."
"Shut up!" The old man interrupted Awei, leaving Awei frozen on the spot. His cousin wanted to help him get back at him, but couldn't get a word in edgewise.
Zhang Fengxia's father stared at Lu Feng with a bright look in his eyes, as if Lu Feng had something he really appreciated about his management style.
"The short duration, wide scope, and concentrated herd mentality indicate that it has struck a chord with many ordinary people. This also precisely reflects the need to strengthen our country's medical and health conditions and medical science popularization. Moreover, I have a feeling that the sales of this Sanzhu oral liquid will explode. If these two social pain points are not addressed, more companies and products like this will emerge!" Lu Feng said to the old man, "You shouldn't write a letter to shut down this company; you should write a letter urging the government to increase investment in these two areas!"
Lu Feng was right. Mr. Wu, the general manager of Sanzhu Oral Liquid, started the company in August 1994 with 300,000 yuan. By the end of December, sales exceeded 100 million yuan. The following year, sales reached 2 billion yuan. When it comes to making money off ordinary people in the market, Lu Feng really can't compare to these people.
He's at best a predator of capital!
A company established in the 1990s that sold 2 billion yuan worth of goods in just over a year—even if you wrote that into a novel, readers would probably think you were talking nonsense, that it wasn't realistic at all.
However, this is the reality. Too many people have their eyes on the exorbitant profits of health supplements, and subsequently, products like Brain Gold and Life No. 1 have emerged one after another.
The old man stood there, stunned, and remained silent for a long while before asking, "What did you say your educational background was?"
“I’m a primary school student!” Lu Feng replied.
"Going into business now? I didn't realize you had such a keen eye for social management issues." The old man looked at Awei and asked, "Awei, what do you think of this matter?"
"Forehead........."
Awei isn't good at much flattery, and he was completely stumped by the question. He wanted to say something different from Lu Feng, but his mind was blank.
“I still think that businesses should be regulated. Only by cracking down on them can society be better. If they should be shut down, they should be shut down and punished. That way, they won’t dare to do it.” Awei replied, “I mainly understand the financial system. You are an expert in this area.”
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