After discussing the next steps with Feng Baoan, Feng Haidong led his son and father away.
Walking through the fish market, Feng Haidong also bought several fresh fish and a lot of live river shrimp.
Feng Qifan found the journey quite interesting. It was his first time visiting the town's fish market and he was surprised to discover that there was such an interesting place in the town.
Feng Haidong naturally did not stop his son from wandering around, and he and his father followed behind side by side.
After walking for a while, the father spoke up: "Haidong, it seems that you had already thought about how to do this business before you started. What you said in Bao'an just now, you must have thought about it beforehand, right?"
Feng Haidong didn't hide anything from his father, nodding and saying, "Yes, what I just said to Uncle Bao'an was a plan I had been working on for a long time."
Feng Chungu pondered for a moment and said, "Your methods have surprised me somewhat."
Feng Haidong said, "Dad, times have changed. In the future, we may enter a period of rapid development of the commodity economy, so we can no longer use some traditional old ideas to do business."
Feng Chungu did not speak, but listened quietly to her son's words.
Seeing that his father didn't speak, Feng Haidong continued, "In essence, business is still about buying and selling. If you want your business to be successful and to gain enough power, you still have to rely on 'having what others don't have and being better at what others have.' This has never changed."
However, with the development of the times and the convenience of transportation, many things can no longer achieve the traditional concept of "having what others don't, and being better than others," because someone else might find something better from elsewhere.
Upon hearing this, Feng Chungu thought for a moment and said, "So, your solution is to create such opportunities yourself?"
Feng Haidong said earnestly, "Dad, my solution is to seize the initiative. I know it's difficult to completely monopolize the market in this day and age, but I can seize the initiative, start my business before others, and let buyers know and recognize me first."
Feng Chungu thought about it seriously for a moment and then said, "Should this be considered a brand effect?"
After a brief pause, Feng Chun-gu added, "It's like a TV commercial, which airs every day so that when people think of a product, they think of that brand first."
Feng Haidong nodded with a smile: "Yes, that's right. Actually, if our local TV station hadn't been advertising yet, I would have liked to advertise on the TV station."
Upon hearing this, Feng Chungu turned to look at her son and asked, "So you had this plan in mind when you asked Wanling's third son to open an advertising company?"
Feng Haidong smiled and said, "Dad, I did have that plan, but it's too late now, so I won't put up any more ads. I'll save that money and use it on Uncle Bao'an."
Feng Chungu thought about it carefully and felt that her son's method was indeed a very skillful one.
However, his father finally warned Feng Haidong: "No matter what, you must ensure the quality of your store. You can't build up a reputation and then ruin it yourself."
Feng Haidong nodded seriously and said, "Dad, I know. I'm planning to have my brother-in-law raise shrimp, mainly to ensure quality and reputation."
Feng Chungu said with satisfaction, "Good, it's good that you know what you're doing. Go ahead and do it."
Feng Haidong then called back his son, who was still curiously browsing the fish market, and the three generations of the family left the fish market together and went home.
After having lunch at his parents' house, Feng Haidong and his wife said goodbye to their parents and returned to the city with their son.
Before returning home, Feng Haidong made sure to tell his parents that on Tuesday, the day his store officially opened, they should take the bus to the city in the morning, and he would pick them up from the station.
After returning home with his wife and son, Feng Haidong didn't rest. He washed the remaining crayfish and prepared to cook them so he could set up a stall at the night market that evening.
Lu Wanling was also washing things in the yard with her husband when she asked, somewhat puzzled, "Isn't the shop supposed to open next week? Why are you still setting up a stall at the night market?"
Feng Haidong said with a smile, "It's all about finishing what we started. Tonight is the last day I'll be setting up my stall."
While scrubbing the crayfish, Feng Haidong continued, "Besides, when we set up a stall tonight, we can also distribute the flyers that Yaobin helped print to attract more customers to our store."
Hearing her husband mention the flyers, Lu Wanling also marveled at his business acumen.
Although Feng Haidong did not advertise his store on television, he still had his brother-in-law's advertising company design and print a batch of flyers.
Most importantly, Feng Haidong insisted that the printed leaflets be in color.
The flyers were designed to be very eye-catching, featuring various tempting set meals for the first few days of opening, as well as prominently displayed crayfish.
When Lu Wanling saw the flyer, she really couldn't believe that her husband had designed it.
However, the design and printing of the flyers once again proved that her husband was very business-minded.
It is still unknown whether the flyers will have a significant effect.
However, Lu Wanling still thought her husband's approach was very ahead of his time.
In fact, Feng Haidong did not tell his wife that if he had the processing capacity, his original idea was to print the leaflets on the surface of a small fan.
It's summer now, so we can go out on the street and distribute small fans.
In this way, there will probably be a lot of people willing to buy the small fans with his shop's advertisement printed on them.
Moreover, because it is a small fan, people generally won't throw it away after receiving it on the streets in the summer.
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