That evening, Feng Haidong hosted a banquet for Fan Mingqiang at what was considered the best restaurant in the city where the winery was located.
Fan Mingqiang did not disappoint Feng Haidong. He not only came to the banquet himself, but also brought a deputy director of the winery, as well as several other leaders from the factory.
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That night, Feng Haidong naturally let his brother-in-law, Fang Jianxing, do as he pleased.
Throughout the entire process, Fang Jianxing accompanied the deputy factory director and several people from the winery while they drank.
Fang Jianxing didn't have his uncle Feng Haidong's expectations; he truly accepted everyone who came, drinking with several people from the distillery all by himself.
As for Feng Haidong, he specifically accompanied Fan Mingqiang.
Feng Haidong was quite clear that although a deputy factory director had come, it was not hard to tell from the way the people entered that Fan Mingqiang was the one who would make the final decision.
So Feng Haidong stayed with Fan Mingqiang the whole time and continued to talk to him about advertising.
"Brother Fan, although my brother-in-law and I have just started our advertising company, we did a lot of market research before opening the company. We even went to the big advertising companies in the provincial capital to do some research."
So, Brother Fan, you can completely trust us. We guarantee that your distillery's advertisements will be a real eye-catcher."
Fan Mingqiang said with a smile, "Brother Feng, to be honest, I am really interested in the advertising strategies you told me about, especially the one you mentioned about turning our winery's brand into a signboard and placing it on the storefronts of some downstream shops. We are really interested in that."
Feng Haidong immediately began to explain this point in detail.
"Brother Fan, this is an idea that came to me unexpectedly when we were making signs for the liquor market."
"Imagine if you put your distillery's brand on the storefront signs of other shops. Customers wouldn't even need to go inside; they could see your brand just by passing by. Wouldn't that be more effective advertising than advertising on television?"
Fan Mingqiang nodded frequently as he listened. He had actually been thinking about Feng Haidong's idea since he heard it that afternoon.
Seeing Fan Mingqiang nod, Feng Haidong continued, "Brother Fan, your winery must be in the process of building its brand right now. I'm sure you're advertising on TV right now, aren't you?"
Fan Mingqiang said, "Yes, our factory really went all out to secure an advertisement on the provincial TV station this time."
Feng Haidong said, "That's the key point. Brother Fan, although you've placed ads on the provincial TV station, how many people can see those ads? And even if they are seen, how many people will pay attention to them?"
Fan Mingqiang said, "Brother Feng, this is actually what our factory leaders are worried about as well."
Feng Haidong said, "Therefore, I think you can promote it on multiple fronts. On the one hand, the TV commercials should not stop, and on the other hand, we should take the initiative and promote it in neighboring cities first."
Fan Mingqiang immediately replied, "Yes, yes, I've mentioned that to our leader before."
Feng Haidong quickly continued, "But I think that your factory leaders must be worried that you might not have enough manpower when you expand your business to other areas, and since you are not familiar with other places, you might take some detours."
Fan Mingqiang lightly slapped the table and said, "Yes, yes, Brother Feng, you've really hit the nail on the head."
Feng Haidong said, "This is actually a dilemma that many factories encounter when they want to promote themselves to other regions. Because they are not familiar with other regions, they worry about encountering too many troubles when promoting themselves, which makes it impossible to achieve the desired promotional effect."
Fan Mingqiang said, "Brother Feng, you are absolutely right."
Feng Haidong then said, "So, Brother Fan, you need to cooperate with my wife's liquor market. My wife's liquor market is actually a platform for wineries like yours with advantages to promote themselves in our local area."
"Once you've moved in, all the promotional work in our local liquor market will be handled by us. And as you know, my brother-in-law and I have an advertising company; we'll definitely help you with the promotion."
At this point, Feng Haidong toasted Fan Mingqiang with a glass of wine.
"Brother Fan, let me toast you. To be honest, you are my brother-in-law Liu Jianwu's friend, which is why I told you all about the various advertising projects our advertising company has taken on. If it were another winery today, I definitely wouldn't have said any of this."
Fan Mingqiang also raised his glass and then drank with Feng Haidong.
"Alright, Brother Feng, you're an honest man. I certainly can't let you leave empty-handed today. Drink this cup of wine, and I promise you, I'll hand over the local general distributorship to you."
After listening, Feng Haidong pressed down on his wine glass and asked with a smile, "Brother Fan, what about the price?"
Fan Mingqiang was taken aback at first, then laughed and whispered a few words into Feng Haidong's ear.
The two then clinked glasses like old friends and drank their wine in one gulp.
After finishing the meal, Feng Haidong paid the bill.
He helped his brother-in-law, who was already swaying unsteadily, back to the hotel.
Upon entering the hotel room, my brother-in-law immediately collapsed onto the bed and fell asleep.
Feng Haidong returned to his room, washed his face, tidied himself up, and then called his brother-in-law.
"Third brother, I landed a pretty good project today. I'm telling you, come over here later and talk to Manager Fan. Remember to sign the contract exactly as I told you. After that, go back and sign the contract with your sister at the liquor market."
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