During the three-day National Day holiday, Feng Haidong's restaurant was extremely busy.
This busy work also yielded what Feng Haidong had hoped for.
Three days after the National Day holiday, urban legends about Feng Haidong's restaurant began to circulate throughout the city.
"You know what? During the National Day holiday, I went to a restaurant to eat grilled fish, and it was really delicious."
"Haha, you went too? Me too."
"So everyone went there during the National Day holiday?"
"The grilled fish at that restaurant is really delicious. The grilling temperature is just right, the fish slices are crispy, and the fish meat is very tender. The fish is also very fresh, and you can hardly taste any fishy smell. The key is that their soup and ingredients are very delicious. I like the spicy grilled fish the most. It's so spicy and satisfying."
"I like the garlic soup. The soup tastes really good, and the garlic goes very well with the grilled fish."
"I like the chopped chili sauce. It has a lot of chopped chili on it, and it's especially great with fish and as a snack with drinks."
"So, everyone went to eat there during the National Day holiday, and we all ate at the same place, right?"
"They should be the same company."
Then, a group of people discussing the topic almost unanimously said, "Seafood."
This signboard was replaced by Feng Haidong's brother-in-law and Tang Anguo as soon as he returned from out of town.
The original title "King of Shrimp from the East China Sea" is no longer suitable after the crayfish market shutdown.
So Feng Haidong simply asked his brother-in-law and Tang Anguo for help to change the signboard of his restaurant.
After changing the signboard, Feng Haidong simply used three characters: "Seafood".
Many people who know Feng Haidong believe that the "Hai" in the name "Haihexian" is the "Hai" in Feng Haidong's own name.
In reality, Feng Haidong used the name "Seafood" because he not only wanted to make river delicacies, but also planned to make some seafood later.
Of course, that will be something that Feng Haidong gradually adds after he expands his store.
Today, Feng Haidong's "Haihexian" has become a well-known restaurant in the city.
Even after the National Day holiday, it is still being talked about by many people.
The main reason is that for many people, they can actually eat fresh fish at Feng Haidong's restaurant.
Just because Feng Haidong grills fish every day using live, freshly killed fish, everyone would think that the name "Haihexian" is truly authentic.
When Feng Haidong's restaurant became famous.
Duan Jian and Li Shitong, on the other hand, felt somewhat embarrassed.
Despite having established their reputation as authentic Sichuan and Chongqing grilled fish before National Day, Feng Haidong's restaurant still stole the spotlight.
Most importantly, many locals who have eaten grilled fish at their restaurant think it's not as authentic as Feng Haidong's restaurant.
This made Duan Jian's junior apprentice, Chi Tao, feel as an insult to his skills.
"Senior brother, no, I have to go to Feng Haidong's restaurant. I refuse to believe that my skills, which I learned in Sichuan and Chongqing, would be defeated by his improved version."
Li Shitong smiled helplessly and said, "You'd better not go. Don't you understand? This isn't Sichuan or Chongqing."
Chi Tao looked puzzled, not quite understanding what Li Shitong meant by those words.
Duan Jian understood and said to his junior brother, "What Boss Li means is that we are not from Sichuan or Chongqing, so although we advertise authentic Sichuan and Chongqing grilled fish, for locals, there is actually no difference between our grilled fish and Feng Haidong's restaurant."
Li Shitong continued, "Yes, there is no difference; everyone will simply choose the flavor they like."
Hearing this, Chi Tao was somewhat unconvinced: "Boss Li, are you saying that what I made doesn't taste good?"
Li Shitong shook his head and said, "It's not that your cooking is bad, but that it hasn't been accepted by the locals."
Chi Tao was still very unconvinced: "What do you mean by not being recognized? I did it the authentic Sichuan and Chongqing way."
Li Shitong reiterated: "This is not Sichuan or Chongqing."
Hearing this, Chi Tao became even more dissatisfied: "Boss Li, if you think my skills are not good enough, you can replace me. I will stick to my way of making grilled fish. My skills are the most authentic. Feng Haidong's modifications are simply disrespectful to the art of grilling fish."
After hearing Chi Tao's words, Li Shitong was truly at a loss for words, feeling both amused and exasperated.
“Master Chi, this is a business. If what you insist on can’t make money, what’s the point of persisting?”
Chi Tao was speechless after hearing this.
Li Shitong continued, "Besides, don't you think that Feng Haidong's approach is actually a sublimation of tradition? Being able to make some adjustments according to the tastes of different regions without deviating from tradition, isn't that a better way to promote it?"
After hearing these words, Duan Jian and Chi Tao both looked at Li Shitong with some surprise.
Facing the gazes of the two men, Li Shitong said helplessly, "I must admit that we have indeed lost to Feng Haidong."
Chi Tao wanted to argue, but Duan Jian stopped him.
Duan Jian said earnestly to his junior brother, "Chi Tao, you know in your heart that we did lose to Feng Haidong this time. He may not have done it as authentically as you, but his improvements are more popular with the locals."
Li Shitong said, "Moreover, Feng Haidong really has a good business sense. Now if you go out and ask around, even children probably know the saying, 'Go to Haihexian for grilled fish.'"
Chi Tao looked at his senior brother with some surprise, and Duan Jian could only nod helplessly.
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