Ding Huaixiao wasn't particularly surprised when he read the first part.
But the more Ding Huaixiao read, the more amazed he became by the advertising campaign.
This plan is not just about designing a whole set of billboard advertisements for the liquor market.
The entire set of billboards can be said to have taken into full consideration the overall environment of the liquor market, making full use of almost the entire courtyard and surrounding area where the liquor market is located.
Even the design of the advertisements took into account the streetlights around the liquor market.
It's like they've also put up advertisements on the surrounding streetlights.
More importantly, this advertising campaign has a series of designs behind it, including some promotions to help the large liquor market promote its sales to lower-level distributors, as well as promotions to upstream wineries.
It can be said to be very detailed, taking into account almost every detail.
Furthermore, it offered various preferential policies to assist upstream wineries in distributing their products.
When Ding Huaixiao saw the rest, he couldn't help but slap the table and shout "Bravo!"
He slammed his hand on the table and cheered, startling Lu Yue, who was playing with her father in the office.
Feng Haidong quickly comforted the little girl: "Yueyue, don't be afraid. Grandpa Ding isn't angry. He's just too excited. He's probably quite happy."
Ding Huaixiao quickly apologized to the little girl, "I'm sorry, Yueyue, it's Grandpa's fault for scaring you."
Lu Yue snuggled into her father's arms and was eventually calmed down.
Ding Huaixiao then said to Lu Yaobin, "Third brother, your plan is really excellent. Not only is the publicity for the opening of our liquor market very detailed, but you have even come up with various advertising and promotional plans for our liquor market later on. You have already thought of all of that."
Lu Yaobin glanced at his brother-in-law Feng Haidong, then smiled and began to speak eloquently.
"Uncle Ding, actually, the follow-up cooperation plans on this are some plans that I saw from some advertising companies when I was in the provincial capital."
It involves advertising agencies collaborating with large corporations to help them with advertising and promotional activities.
I think that Uncle Ding, your company's liquor market will need similar promotions going forward, which is why I suggested those partnership plans later on.
Ding Huaixiao laughed and said, "Third brother, your idea is a bit cunning."
Lu Yaobin said, "That's not my main hope. I hope to cooperate with Uncle Ding more in the future and learn more from him."
Ding Huaixiao chuckled and said, "You, you, you're so good with words. Alright, I've looked at this proposal and I don't think it's a problem. You can stay here with me, and when we have a meeting to discuss it later, I will give your proposal a special recommendation."
Lu Yaobin immediately said, "Isn't this a done deal? With Uncle Ding making the decision, there's definitely no problem."
Ding Huaixiao waved his hand and said, "Third brother, you can't say that. We are still a state-owned enterprise. Decisions still need to be discussed and approved by everyone at the general meeting. It's not something I can decide on my own."
Lu Yaobin said, "Yes, yes, I misspoke. Then I'll have to trouble you, Uncle Ding, to take care of things this time."
Ding Huaixiao nodded and said, "Okay, I'll show it to the others later, let's all get in touch beforehand."
Feng Haidong also said, "It's really a lot of trouble for Uncle Ding; he's always thinking of us."
Ding Huaixiao said, "Haidong, let me tell you and Lao San the truth. A lot of people are eyeing this liquor market advertising project. Several groups of people contacted me recently, but I looked at their proposals and they were all too ordinary and lacked any originality."
At this point, Ding Huaixiao once again pointed out Feng Haidong and Lu Yaobin's plan.
"Originally, everyone's plans were similar. In the end, everyone would probably balance things out and choose a more reliable company with certain qualifications to take over."
But now, with the third brother's plan, the others seem rather ordinary.
At this point, Ding Huaixiao exclaimed, "I knew I hadn't misjudged Lao San. In this respect, Lao San's ideas are truly brilliant."
Lu Yaobin quickly said, "Uncle Ding, actually, I can't give all the credit this time. It's mainly thanks to my brother-in-law."
Ding Huaixiao was somewhat surprised: "Oh? Hai Dong also played a part in this?"
Lu Yaobin said, "I've been going to my older sister's house every day lately, and I've been discussing things with my brother-in-law from afternoon until night. I've helped him wash and cook crayfish, stir-fried crayfish together, and even set up a stall together. I've almost become half the boss of my brother-in-law's stall."
All of this was so that we could come up with this plan for you.
Ding Huaixiao was even more surprised: "I really didn't expect that you, Haidong, would have such a clever idea."
Feng Haidong smiled and said, "I only give the third brother some guidance. Most of the ideas come from the third brother himself. At most, I just give him some feedback to make sure that his ideas can be put into practice."
Ding Huaixiao asked, "By the way, those light boxes on your project, it seems we don't have any readily available here yet, right?"
Feng Haidong laughed and said, "Uncle Ding, don't worry. Have you forgotten that I came from a machinery factory? I'll get my buddies from the factory to help me with those things. I guarantee they'll do a great job. As long as we have the right molds, is there anything our machinery factory can't process?"
Ding Huaixiao immediately laughed: "Hahaha, I forgot about that. Your machinery factory is indeed full of experts in this field."
When Feng Haidong's factory was mentioned, Ding Huaixiao's smile vanished again, and his expression turned serious.
"Haidong, I have to remind you that your factory probably won't last much longer. You should make plans as soon as possible. Something big is going to happen next year, so you need to think about your escape route in advance. Otherwise, it will be very difficult when the factory goes under."
Feng Haidong nodded seriously and said, "Thank you for reminding me, Uncle Ding. Actually, I've noticed it too. The factory has been closed for half a year now, and we haven't received any work at all. We only get a basic salary of a little over 200 yuan a month. Otherwise, I wouldn't have started my own business."
Ding Huaixiao said, "Yes, Haidong, it's good that you're running your own business. And now you're running this company with Lao San. It seems like you're not afraid of problems with the factory."
Feng Haidong said, "Uncle Ding, I'm just a nobody. I don't have the ability to turn the factory around. All I can do is try my best to make life better for myself and my family."
After hearing this, Ding Huaixiao sighed helplessly.
"Right now, no one has any other options but to take it one step at a time. We just hope that factories, businesses and organizations can have a chance to turn things around."
Although Ding Huaixiao said that, he, Feng Haidong, and Lu Yaobin all knew in their hearts that some things could not be changed.
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