Chapter 111 Advertisement
As a printing factory in the county, it was previously considered a relatively popular state-owned unit.
But Hang Jingshu knew that the trend of layoffs had been growing stronger since the reform of labor contracts began in 1987. But in fact, before that, many factories had already encountered operational problems.
The gradual opening up of southern cities, the southward relocation of various manufacturing industries and the focus on heavy industries in the north have made it increasingly difficult for many companies like Sister Hang to operate.
Now if there is no work, you can take a holiday. Later, the company will either go bankrupt or you will be laid off.
However, the printing industry has been booming. Even now, when digitalization has become more and more popular, everyone will receive various colorful flyers when shopping.
Not to mention the 1980s and 1990s when the economy was booming. Starting with advertisements on CCTV, various promotional methods emerged one after another, and the printing and advertising industries were indispensable.
Banners are used in business and school commendations. Where do these banners come from? At first, they were written, and later on, machines specifically for making banners were invented.
The printing industry is even more so. Currently, many factories still use various lead plates, but in the future, they will only need a computer and a laser imagesetter.
The machine makes a sound and passes thousands of sheets of paper.
It is no exaggeration to say that books published by legitimate publishing houses can make a lot of money.
An ordinary book costs at least 2 yuan, but the printing cost is actually very low.
After deducting the royalties paid to the authors and the operating costs of the publishing house, half of the profits still remain in the printing factory.
Paper is worthless, but lead board is valuable.
Now with laser imagesetters, the cost per set of books will be lower than before.
Lead plates will wear out and get dirty, but laser imagesetters can be used for decades without any problems as long as they are well maintained.
Business acumen needs to be cultivated. For example, Wang Silan had never thought that small commodities could make money before, but now she has a unique vision and can purchase goods that are easy to sell without the guidance of her concubine.
One has to think before one can make money.
The factory's performance was not good, so Sister Hang was naturally depressed.
Wang Silan also knew that it was hard to work in a state-owned factory. What could she do now that the performance was not good before she even reached retirement age?
Originally, Hang Jingmei and his wife both had formal jobs, so they certainly had no worries about either company benefits or future retirement.
Especially since they have only one child, little Jinbao can take any job in the future, and he can also sell his other job, so the family of three will definitely not have to worry about food and drink.
The printing factory performed well in the past few years, and Sister Hang saved a lot of money, but she is not a Pi Xiu and cannot just take in without spending.
The house we live in now was allocated by our work unit. If things continue like this, it will be a question whether we will be able to live there in the future.
Sister Hang is worried.
The couple is still young, but the printing factory’s profitability is now reaching its limit. What should they do in the next few decades?
Sister Hang had no intention of getting involved in her parents' business. It is not easy to run a small commodity business. It takes time to go back and forth to purchase and count the goods.
If Wang Silan hadn't been smart, a lot of things might have been lost a long time ago.
Three out of the four members of the family were in a state of depression, but Hang Jingshu was very calm.
Wang Silan was originally worried about the eldest daughter, but when she saw the younger daughter like this, she knew that she must have a way.
"Don't hold it in. Just tell me what you have to say."
Although Wang Silan was still a little angry, she also admitted that the young lady was the smartest one in the family.
Sister Hang also looked at her younger sister expectantly.
In this case, Hang Jingshu did not hide it. She put forward her own idea: "Sister, if the state-owned factory is not profitable, you and your brother-in-law can go out and do it alone."
Unexpectedly, her younger sister came up with such an idea. The eldest sister Hang shook her head and refused like a wave drum: "No, your brother-in-law and I can't do this job."
Printing is not as simple as working on an assembly line.
From drawing and typesetting to customizing lead plates, printing at work is a hassle and the two of them simply can't handle it.
Hang Jingshu naturally knew that one cannot become fat in one bite. Printing was not easy to do at the beginning, but he could save the country in a roundabout way.
"Opening an advertising company?"
Sister Hang was confused when she heard this.
The advertisements that people are exposed to nowadays, apart from a few advertisements that appear sporadically on television, are various advertisements published in newspapers.
After all this, isn't it still printing?
Hang Jingshu patiently explained: "If we can't take on big jobs, we can start with small ones, such as business cards, banners, small flyers, New Year pictures, etc."
Sister Hang knows all of this.
Many people approached printing factories and said they wanted to make famous brands, but the state-owned factories looked down on these private businesses and did not take any of them.
The machines in the factory can't cut paper as small as business cards because they are too old.
But what her younger sister said made Sister Hang really eager to take action.
Wang Xiangchun has now been promoted to business manager, and she is also a printing proofreader. The couple knows exactly how much business the printing factory has and how much money it can make.
If all this money went into my own pocket...
Sister Hang felt her heart beating faster.
Hang Jingshu saw that her elder sister was silent with her mouth open, and thought that she could not accept this idea. She then thought of a compromise: "Or, you can ask your brother-in-law to talk to the factory manager and take more work outside."
State-owned factories have this problem. They look down on the small businesses of individual operators and always feel that they are not up to standard.
But the first person to try something new always enjoys the delicious taste, and the first person to open up a market always makes a fortune.
CCTV has accepted advertisements, so why should a state-owned enterprise like you be so noble?
Ask someone to draw some new designs. Various exercise books of the 12 zodiac animals and exquisite wall calendars are all best-sellers, aren’t they?
If you have money but don't make money, you're a fool. The times are developing so fast, how can you make money if you don't stay ahead of the curve?
In his previous life, Hang Jingshu was trapped in life and couldn't get out of it. Now it seems that his brain is not working well.
What's the point of taking care of your husband and children, what's the point of sacrificing yourself for love? In the eyes of others, you are just a useless parasite who doesn't work and stays at home.
Only when a woman stands up for herself can she speak with confidence.
In her previous life, Hang Jingshu also took part-time jobs in her spare time, such as handing out flyers, working as a cleaner, and helping out in an advertising company. As long as she was paid, she would do it.
Sometimes she just couldn't understand why her life was getting worse and worse even though she was enduring hardships and working hard.
Ultimately, it is her experience that influences her cognitive scope.
Then she got a smartphone.
The young girls at that time were free and enthusiastic, and were more generous and bold in their feelings than people of her generation.
On the other side of the screen, Hang Jingshu was once again eager to learn.
She read a lot of novels and various economic posts. Besides, Hang Jingshu was not stupid, so some things became more interesting the more she thought about them.
People follow the times. As long as they don't do anything out of the ordinary, they can make money by following the trend.
The only thing he got from living his life over again was a younger body and a more experienced personality. His family were all ordinary people, so Hang Jingshu had no plans to take his family to soar to the sky.
Instead, we should proceed steadily and take every step in line with the times.
What my sister said was very good, but there was a very realistic problem in front of her. Sister Hang smiled helplessly: "My sister is right, but your brother-in-law and I don't have that much money."