Chapter 375 No Price War
Without waiting for Su Jiaojiao to say anything, Ding Linyu and Cai Ting asked Wang Xiaoyu to go to Changyuan to buy a few floral shirts to study.
Wang Xiaoyu had been in Wudaokou for a short time, and the people in Changyuan didn't know her, so it wouldn't arouse their vigilance.
The three of them have been selling clothes for so long that they have a general understanding of fabrics. They can tell the quality of the fabric just by looking, touching and rubbing it. The fabric quality of Changyuan's batch of floral shirts is far inferior to this one from their company.
No wonder the wholesale price is 18 yuan, and the retail price is only 20 or 30 yuan.
Not on the same level.
Although Cai Ting had been with Su Jiaojiao the longest, she hadn't been at Wudaokou as long as Ding Linyu. Furthermore, Ding Linyu had more say in fabric selection and cost accounting for the floral shirts. "Jiaojiao, I think we'll lose a few clients at most. That's nothing to worry about."
This batch of goods is not as good as Kyoto Clothing Company in terms of fabric or workmanship, which is why the price is lower.
Currently, the largest wholesaler of floral shirts in Wudaokou is Su Jiaojiao. They have good quality and seven or eight kinds of fabric patterns. Even department stores come to buy the goods.
Other businesses also have floral shirts, but their sales are not as large or as diverse as those of Su Jiaojiao’s two stores.
Although the main color produced in mass production some time ago was red with white flowers, other colors have resumed normal production after the peak season.
When Kyoto Garment Company started production, in order to prevent confusion of fabrics, one production line was used for one pattern, so the production volume of various patterns was almost on par with little difference.
At present, although Changyuan intends to enter the floral shirt market, they are obviously not well prepared. They only have three patterns and the fabrics are also average.
"That's right, we will ship and sell as usual and ignore them." Su Jiaojiao would not engage in a price war with them. If she was dragged into it by Chang Yuan, she would fall into the trap.
Her only advantage is that the fabric suppliers and manufacturers are close to each other, so she can adjust the production plan at any time.
Changyuan is not a good option. Wanzhuo Garment Factory is far away in Guangzhou. Even if they want to adjust something, it will take at least ten days to half a month.
Su Jiaojiao decided to add a few more colors and patterns to make her goods look more complete. The more goods she sold, the easier it would be to sell.
As Ding Linyu said, they did lose some customers. For retailers, no matter how good the fabric is, it is not as attractive as the low price.
Although floral shirts can no longer be worn outside in November, they are still very popular. Even if only the collar of the floral shirt is visible under the jacket, it still satisfies young people's pursuit of fashion.
The two stores, Millennium Caicai and Millennium Fufu, were too close to Changyuan. The better Changyuan sold, the fewer people there were in the two stores. Except for the initial few old customers who still came to pick up goods, all other retailers went to Changyuan.
Millennium Caicai and Millennium Fufu, which had been popular for more than two months, also returned to normal, and their sales fell by half.
Ding Linyu held up the account book and comforted Su Jiaojiao, "Even if the price dropped by half, we're still making more money than before. Some major retailers still favor our products. Judging from our sales, in addition to the impact of Changyuan and the weather, our sales are currently sufficient to pay 50% of the payment to Fangji Textile Factory No. 2 and 30% of the processing fee to Qimei Garment Factory."
In other words, as long as the sales of half-sleeved floral shirts are normal next May, Su Jiaojiao will earn millions in profit.
Only then will their capital chain truly be in a virtuous cycle.
"Thank you, Linyu. I wasn't defeated by this." Su Jiaojiao was very grateful to have someone like Ding Linyu by her side, reminding her of her financial situation from time to time. "I'll leave this to you. I'll go to Fangji Textile Factory No. 2 this weekend to select a few more patterns and continue production."
"Don't worry, the three of us can easily take care of two stores." Ding Linyu knew that Su Jiaojiao did this as a strategy to deal with Changyuan's price cuts. Sometimes only opponents can make you see your own shortcomings.
Su Jiaojiao’s shortcoming is that it does not have its own processing plant.
After getting off work at Wudaokou at six o'clock, the three of them returned to Jinyuan. It was almost dark. They had been busy for so many days and had not had a proper meal. Su Jiaojiao parked the car and said she wanted to treat them to a meal, but both of them refused to go.
Ding Linyu suggested buying some dumpling wrappers to make dumplings. She said she had taken out a piece of meat in the morning, which was just right as dumpling filling.
Su Jiaojiao and Cai Ting also readily agreed, bought dumpling wrappers, minced meat, and went back to make dumplings.
As soon as the three of them entered the door, Wang Hua came in with a big box in his hand, saying that Lu Jingyou asked him to bring some things over.
The things Lu Jingyou sent were mostly food. Su Jiaojiao didn't want to open them in front of Wang Hua, so she asked him to sit down and have some tea. "Did you just come back from the suburbs of Beijing?"
"Yes, I just got back." Wang Hua said, "Boss Lu and I have been staying in the suburbs of Beijing these days. I came back today because I had nothing to do. Boss Lu asked me to buy some food and send it over. I don't know what you like to eat, so if there's anything you don't like, just tell me."
"There's nothing I don't like. Thank you for your hard work." Su Jiaojiao hadn't seen Wang Hua for many days. He looked darker and thinner than before. "What have you been busy with lately?"
"They're busy with the early planning and loan matters. Yu Minghuai and his team are in charge of the surrounding roads and demolition. Although we're collaborating with them, we each have our own responsibilities." Wang Hua always took advantage of Su Jiaojiao being one of his own and said whatever he wanted. "Qi Heng and He Siyu will be back next month. Once they're back, President Lu will have a much easier time."
Su Jiaojiao nodded and didn't ask any more questions.
The early planning and later construction of the land in the suburbs of Beijing require a lot of funds, which cannot be completed by Lu Jingyou alone. Jiahe Group is not strong enough to provide him with financial support, so he can only cooperate with the Yu family.
"You guys have been pretty busy lately, haven't you?" Wang Hua asked Su Jiaojiao. "I read in the newspaper that your floral shirts are a hit and are selling really well."
"It's okay." Su Jiaojiao didn't mention Changyuan, and said lightly, "Hot products don't always have a hot streak. Hot products also have seasonality."
"That's right, but I believe the clothes you sell are definitely bestsellers." Wang Hua took a sip of tea, stood up and said, "I'm going back now. I have to go to the suburbs of Beijing tomorrow."
"You'll eat alone when you go back." Su Jiaojiao persuaded him to stay, "We've made dumplings tonight, so you can have a simple meal with us."
"No, no, let's do it another day!" Wang Hua felt embarrassed to stay for dinner, so he walked to the kitchen door, greeted Cai Ting and Ding Linyu, and then hurried downstairs.
After a while, Su Jiaojiao received another call from Wang Hua: "Jiaojiao, I left in a hurry just now, and I forgot to ask Miss Ding about something. One of her classmates just joined the company, and I want to talk to Miss Ding about the situation. I'm downstairs, could you please ask her to come down?"
After Ding Linyu left, Cai Ting came out of the kitchen. "Jiaojiao, aren't you going to the suburbs of Beijing tomorrow too? Why aren't you going with Wang Hua?"
"If I go with him, he will have to come back to see me off." Su Jiaojiao didn't want to cause trouble for Wang Hua, so she would just pick a few patterns and come back. There was no need to make a big fuss.
"That's true." Cai Ting looked at the large cardboard box in the living room and thought to herself, if Lu Jingyou's mother doesn't approve of their relationship, why is Su Jiaojiao still associating with Lu Jingyou...
After a long while, Ding Linyu finally came back. Cai Ting teased her again, "Did Wang Hua treat you to dinner? Why did you take so long to come back?"
She had known Wang Hua for a long time and always felt that Wang Hua treated Ding Linyu differently.
As for what was different, she couldn't tell.
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