Chapter 129 Sales Model
Working behind closed doors
There are no new orders all year round, and there is no awareness of developing new customers. The same few old customers come and go, and you can tell how much money you can make in a day without even calculating.
If this kind of factory doesn't go bankrupt in the future, who will?
After finishing the tour of the pigpen, Director Wu led the team to the most remote cattle pen.
There are two rows of half-person-high earthen sheds in the middle, where many chickens and ducks are raised.
Seeing that Director Wu had no intention of introducing himself, Ye Lin asked
“How are these chickens and ducks sold?”
Director Wu glanced at the scattered chickens and ducks and said indifferently
"We only raise about a hundred of them every year. The chickens and ducks have more bones than meat, so the factory cafeteria doesn't want much. Locals are even less willing to use their meat coupons to buy them. We usually feed them with leftover pig feed and save the money for the Lunar New Year benefits for employees."
This factory doesn't pay much, but the benefits are pretty good. No wonder everyone wants to be a worker there.
Ye Lin thought that the sales of chickens and ducks should be good, but the sales were blocked by the meat coupons.
He saw that the Ye family was much happier eating chicken than pork.
“Have you ever thought about improving your sales model?”
This question confused Manager Wu. After all, he only graduated from junior high school, so how could he not understand what Boss Ye was saying?
What is sales model?
Selling meat means you give me money and a ticket, I cut a piece of meat for you, tie it with a straw rope, and that's it.
What else can be sold?
Manager Wu asked in confusion, "Boss Ye, what is a sales model?"
How can you ask such a question?
Ye Lin took a breath and organized his words to explain the basic sales strategy to Director Wu.
Now he finally understood Uncle Huang's feelings.
When he asked Uncle Huang how many shares he had in the company, Uncle Huang probably wanted to pick his head off.
Ye Lin briefly explained what sales strategy is.
Director Wu was deeply inspired and seemed to understand, but he still didn't know how to sell the meat.
"Boss Ye, I understand what you said, but chicken and duck are just not as cost-effective as meat. There's nothing we can do about it."
I think you didn't understand.
Ye Lin had no choice but to analyze the specific problem to Director Wu.
"Manager Wu, when selling things, we need to think from the consumer's perspective. Everyone thinks buying pure meat is cost-effective, so we can just sell pure meat and break down the chicken into different price points for the breast, wings, and feet."
"For example, a whole chicken costs one yuan per pound, so we can sell chicken thighs for one yuan and fifty cents, and chicken breasts for one yuan and two cents, and we can also collect more meat coupons."
"Some parts that people think are not worth the money, such as chicken feet, chicken necks, and chicken heads, are sold for 20 or 30 cents without a ticket. If you buy two kilograms, they will give you some chicken liver and other offal, all as a promotion to attract customers."
"Everyone can buy what they want, and the market can make money, right?"
In the future, chicken feet will be the most expensive part, but now everyone cares more about filling their stomachs, and no one likes chicken feet with only skin.
Chicken thighs and chicken breasts are people's first choice for meat.
At the end, Ye Lin calculated it in his mind and said to Director Wu
"You can do the math when you get home. The profit from selling a chicken individually is about 15% higher than selling a whole chicken. I personally think it's worth a try."
There was something else Ye Lin didn't say.
Of the 15% extra profit, 5% can be used as performance bonuses to reward employees. Only with money can there be motivation. The remaining 10% of extra profit can be used to develop new products and expand sales. Only by getting the money flowing can the business continue to grow.
However, the state-owned factories now all have fixed salaries, advocating that everyone should be paupers together, that it is glorious to be poor, and that it does not matter whether you do a good job or a bad job. Performance-based commissions do not work in state-owned factories.
Manager Wu has lived to this age, and this is the first time he has heard of someone selling chickens in this way.
A good chicken is cut into seven or eight pieces. Who will sell it?
Chicken legs and breasts are sold at a high price. The current market price is 80 cents per pound of chicken. According to Mr. Ye's calculations, chicken legs and breasts should be sold at 1.3 yuan per pound. Isn't this speculation?
"But what if someone sues us for speculation? No one sells chickens like that."
Ye Lin talked nonsense to him without changing his expression
"Where is the speculation? We are helping ordinary people who don't have any money."
"Aren't chicken necks and feet much cheaper than a whole chicken? They don't require meat coupons, and they even throw the chicken in the water. Selling them separately is fair. Weighing the whole chicken, feet, and thighs together is a rip-off."
It seems quite fair.
What Boss Ye said made so much sense that Manager Wu didn't know how to refute it.
So after all these years of selling whole chickens, they're still cheating ordinary people?
Manager Wu was undecided, but Mr. Ye seemed too reliable to him.
Although they were standing next to the chicken coop, Mr. Ye spoke clearly and logically, giving him the illusion that the two of them were holding an organizational report in the conference room.
That’s right, they have such a big business in Hong Kong, so selling chicken and duck meat is easy for them, right?
Maybe Mr. Ye was able to build such a huge fortune by following an unconventional path?
"Mr. Ye is truly a talented young man. Let's listen to what he says. We'll send it to the supply and marketing cooperative to sell at the end of the year. If it's successful, I'll definitely treat Mr. Ye to a drink."
"The good sales are due to Director Wu's leadership. I was just saying it casually. You are the real expert in the aquaculture industry."
Or he is a cultured person. Look at how nice he speaks. Old Wu has been the farm manager for more than ten years. He is an expert. It's just that his meat sales are not so good.
Director Wu was pleased to hear this and laughed heartily, and asked Ye Lin to continue walking forward.
"Haha, Mr. Ye is too modest. Let's go to the front and visit the cowshed."
Manager Wu was now almost half relieved of the worries caused by the losses in the field.
If all these chickens and ducks can be sold, they can earn at least three or four hundred yuan. If they are lucky and can earn an additional 15% profit as estimated by Mr. Ye, it will almost fill most of the financial holes in their farm!
Windfall!
Although Boss Ye said he would invest 10,000 yuan in them, it would not be as reassuring as if they could make up for the losses on their own.
Director Wu glanced at the chicken trough before leaving.
Huh~
How could the treasures they use to fill the holes in their farms eat the leftover pig feed!
Starting tomorrow, we'll switch to fresh, high-nutrition chicken feed! I hope every one of them grows to five pounds!
Chicken [I was wondering how I could have such a good meal, but now I'm going to be guillotined, torn to pieces by five horses. How can I not eat this meal?]
Ye Xiushan was waiting for his cousin to come from the cowshed at the back door.
This place is not far from the straw huts where the prisoners live. It is separated by two rows of cow sheds, and a little bit of the straw hut can be vaguely seen through the gap.
The straw hut seemed a bit lively today. He could hear people talking in the hut from time to time while squatting there.
"Why do I seem to see Brother Yang? When did he go in? He's quite fast."
Ye Xiushan thought, could it be that when he went to the toilet just now, Brother Yang came in by himself?
Patting his numb calves, Ye Xiushan took the path in the middle of the cowshed to take a look.
"Brother, are you cold? I'm really talking nonsense. You must be cold. Why are your hands broken? Let me see."
Ban Li had cried enough, so he sat close to Ban Chen in the haystack. Only when he got closer did he feel his brother's cotton jacket, which was so thin that he could feel the shape of his flesh through the cloth.
How can I withstand the cold winter wearing a cotton jacket that is as thin as a layer of paper?
Ban Chen hid his scarred hands behind his back, dodging and changing the subject.
He was afraid that the crybaby would cry again if he saw it.
"What's good? I'll get you some snacks."
As he said this, he was about to get up and open the sesame peach cake that Ye Yang had just given him.
"No, I just want to see your hand! Give it to me."
Ban Li acted like a scoundrel and pounced on Ban Chen to grab his hand hidden behind his back.
"Okay, okay, I'll show you. Come back and sit down."
Worried that his brother might fall, Ban Li had no choice but to agree with him.
He has to do a lot of work every day and doesn't get much nutritious food. Carrying his brother back just now was already his limit, and now he can't hold him anymore.
After bringing his brother back, Ban Li looked at his brother's hands, which had once been pampered like his own. Years of hard work had made them no longer smooth, and the palms were like dry branches, covered with calluses of all sizes.
The swollen finger had three cracks from the frost, and the wounds were mixed with dirt and yellow-white pus was oozing out.
My brother's hands in memory are not like this.
His brother can play the piano and paint oil paintings. Even when he is smoking a cigar, his hands are as slender as jade, with distinct joints, and never stained with a trace of dirt.
"Brother, you, you should have come with us in the first place. What kind of life have you been living?"
My nose felt sore and I turned my head away, forcing myself to suppress the urge to cry.
Ban Li took the cloth that his brother had just used to wipe his face, picked a clean place, and carefully wiped the pus flowing out of the wound.
Ban Chen touched his brother's head with his other hand. His child has grown up and can now care for others.
"It's not that hard. Compared to the revolutionary martyrs, my life is nothing. As long as you and mom live a good life, that's enough. How is mom?"
Ban Chen felt that although his life was a bit miserable, it was not so bad. The quality of life here was just a little worse, and there was more work. He was strong and could handle it, but the road ahead would not be smooth sailing.
"Well, Mom has been in good health these years, but her eyesight has been poor. She has been wearing reading glasses for the past two years."
Ban Chen was just about to ask about family matters.
Old man Jiang, who was sleeping at the easternmost end, suddenly said
"There are people outside, and there are quite a few noises."
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