Li Yuanzhao raised his chin and said proudly, "Setting up a factory requires site selection, which involves many factors, but I found that opening a restaurant involves even more factors, which is a great subject."
"Tell me, when we open a restaurant, what should we consider first?"
"Just look at the person." Fang Zhengyi waited quietly for him to show off.
"That's right, it depends on the people. It's easier to open a shop where there are a lot of people. To open a shop and do business, you naturally have to find a place with a lot of people. Even good wine will not sell well if it's hidden in a remote alley." Li Yuanzhao knocked on the table with his knuckles and said, "But these are just mediocre opinions. They don't even touch on the subject of knowledge."
"Look at the restaurant opposite. Isn't it more crowded than the one we are in? And people are coming in continuously?" Li Yuanzhao pointed at the other party.
Fang Zhengyi looked in the direction he pointed and nodded.
Indeed, when he first walked in, he found that the restaurant opposite was doing much more prosperous business than the one he was in.
It's dinner time now, so we can see clearly.
"Why is there such a big difference in the number of customers at the two restaurants even though they are only one street apart?" Li Yuanzhao asked.
"Because the food here is bad? The portions are not big enough? The prices are expensive?"
"Wrong, absolutely wrong! I've been to the restaurant across the street before. The food there is not better than this one, nor is it more affordable, but there are just too many people there." Li Yuanzhao licked his lips.
"Let me tell you the secret! Look at this street. The opposite side is the sunny side, and the side we are sitting on is the shady side." Li Yuanzhao said, "There are more empty shops on the shady side than on the sunny side. If you don't believe me, take a close look on the street when you go out."
"Besides, the restaurant across the street has no steps, but this restaurant has three levels of steps."
Fang Zheng frowned and recalled vaguely that there seemed to be several steps at the entrance.
At the same time, he was secretly surprised... Wow, it seems like he really found some tricks!
"Please continue, Your Highness."
Li Yuanzhao said seriously: "Don't underestimate this because it's only three steps away. Just these three steps can reduce his customer flow by 10%!"
"As for the principle behind this, I haven't figured it out yet. If it's just because people are lazy, then two more steps won't make such a big difference. But I've observed at least dozens of restaurants, and this is the case in most cases."
"As for the yin and yang sides of the street, it's easy to understand. I guess it's because the doorheads on the yang side appear brighter, and the light inside the house is better, which makes the food look appetizing. The yin side is darker, and I've tried it with dishes. The brightly colored ones always look tastier."
Fang Zheng took a deep breath.
What kind of store opening expert, restaurant industry genius! Did they figure it out from psychology?
"You came up with this all by yourself?"
Li Yuanzhao nodded, then shook his head: "Of course that's what I thought, but not entirely. I'm not running around alone. There are people below who are doing what I tell them to do."
"At night, we gathered all the findings and looked for patterns to come to this conclusion. There are more ways to choose a site. The division of the rich and poor people and the direction of their daily travel... all have a great impact!"
"A slight difference can lead to a world of difference in the results! It's like me building a train. If one of the parts is wrong, it may not be a big problem, but once the whole is combined, the whole machine will not be able to run successfully."
Fang Zheng couldn't help but clapped his hands twice.
"Your Highness is so talented. I think you are already halfway to success before the store even opens."
A genius is a genius, and his Majesty’s child was not given in vain!
Li Yuanzhao chuckled, "More than half! Even if my business fails, it's still 80% successful! I have solved a great problem that will benefit the people of the world. But I'll tell you after I run the store successfully."
"Right now, I have already chosen the location for the store. It is right next to the restaurant across the street! I have a bold idea for the decoration of the new store."
Fang Zheng touched his chin and asked curiously, "What bold idea?"
"Use glass! Use glass on a large scale to build houses, like Jingxing Bank. And it's not just ordinary glass, it's orange and red glass. Think about it, other people use wooden windows and paper windows."
"We use glass. When sunlight shines through, the colors on the food will be brighter than others!" Li Yuanzhao said excitedly. "At the same time, the entire store's facade should be pushed forward two inches to stand out more than others."
"Isn't this called fast food? I think this name is better, and the word 'fast' should be emphasized!" Li Yuanzhao gestured with his hands, "Look, the restaurant opposite has three floors, which is not small, but it is often full at noon, so we lose a lot of business in vain."
"In addition to the regular dining experience, I want to set up a separate window facing the street, just like a street stall. After paying, I will give them the food directly. The food is wrapped in oil paper or lotus leaves and eaten. After buying, they can leave. This way, we can earn a lot of more customers."
"Finally, since there is a direct sales window at the door, I don't think it's necessary to build a third floor! I think we should use the height and area of the entire floor above the second floor to put up three-sided advertisements!"
At this point, Li Yuanzhao excitedly drew a big circle with his arms towards the sky, attracting diners around to watch.
"Such a big sign! Such a big advertisement! There is only one of its kind in the world. Do you think there is one? Isn't this idea of mine brilliant?"
After Li Yuanzhao finished speaking, he looked forward to Fang Zhengyi's response.
Fang Zheng remained silent.
Let him study management methods, but marketing is now maxed out! The prince's thinking is so jumpy, is it because he didn't drink Meng Po soup cleanly in his previous life, or was he infected by him?
Now I am a bit confused...
After a long while, Fang Zhengyi asked tentatively: "Your Highness, have you ever eaten at McDonald's?"
"Ah, what is that? I haven't eaten it before. Is it delicious?" Li Yuanzhao was confused for a moment, and then urged, "Don't talk about anything else. Just tell me whether this method of mine can work!"
"I don't know if it will work, but once your restaurant opens, it will definitely become a wonder in the capital in less than two days." Fang Zhengyi said speechlessly, "No ordinary person would do it like you. The cost is too high."
Li Yuanzhao sneered: "Oh, what cost is too high! Others may not know, but I know how much the glass is worth. You have made a lot of out of that little scrap."
"I've calculated the cost. I can just use ordinary furniture that is exactly the same. Generally speaking, it's not as expensive as a normal restaurant. I've asked someone to draw a rough plan for the house. I don't need to rebuild the house. I can just make some changes to the original one and it should be ready for use. It should take about two months to open."
"Well... have you thought of a name? It needs to have a catchy sign." Fang Zheng asked.
"I haven't thought about this yet, do you have any suggestions?"
"I think you might as well just order KFC..."
"Gnawing Chicken? What a good name! It highlights the cheapness and affordability, and you can eat meat in big bites. That's it."
......
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