Fang Zheng pushed Li Yuanzhao aside and looked at the shopkeeper.
"What's your last name?"
"The surname is Chen..."
Shopkeeper Chen knelt on the ground and looked at Fang Zhengyi stupidly, his mind a little confused for a moment.
"Okay! Get up first. Shopkeeper Chen, let me ask you a question. Is the money you earn every month enough to spend?"
Shopkeeper Chen stood up and said bitterly, "There is enough money to spend... Although there are several people in the family, fortunately there is some savings."
"Just barely enough."
"So it wasn't enough before?"
"right..."
Fang Zhengyi grinned and said, "Does Shopkeeper Chen want to get rich?"
After hearing this, Shopkeeper Chen nodded like a chick pecking at rice: "Yes, I do! I think about it every day!"
"Okay! That's easy... I have a way to make a fortune, are you interested?"
"Mr. Sai, please speak. I am all ears!"
Fang Zheng started to pace around the grocery store, looking around at the messy merchandise and the idle waiters.
He said, "Your business is just average. I think the problem is that you have too many people and not enough work."
"Look at those guys. Some are chatting, some are playing with bugs, but no one is willing to go out and shout."
Shopkeeper Chen smiled awkwardly and said, "They are all... our relatives, it is not easy to beat or scold them. Besides, the business is just like this, shouting... is of no use..."
Fang Zheng raised an eyebrow and said, "Of course it's useless! You can only shout at your door. What if the range is expanded?"
"Let's not talk about this for now, let's move on to the next item."
"Take a look at the groceries in your shop. Are they different from those sold in other shops?"
"Are many stores on this street selling the same thing? Yes and no?"
Shopkeeper Chen was stunned for a moment.
He has been in business for about ten years, and this shop has been open for about ten years.
Although the business has not been doing well, I have gained a lot of experience.
Unexpectedly, the young Mr. Sai pointed out the problems in his shop in just one sentence.
But that's the way it is. There are indeed quite a few grocery stores on this street, but they all sell in the same way!
Could it be that Mr. Sai really has a way to get rich?
So he said expectantly, "Ah, yes, yes! Mr. Sai really has a profound insight, which has opened my eyes! I wonder...what advice do you have for me?"
Fang Zheng started to walk around the room.
At the same time, he said: "There are ways to break the deadlock."
"Since everyone is selling the same thing, we need to start with the promotion and packaging."
“Let’s talk about packaging first…”
Fang Zhengyi walked to the soy sauce jar.
"Take soy sauce for example. You have to first give it a resounding name, tell a story, and then promote it in the market."
“It’s best to focus on one catchy slogan so that people can remember and spread it easily.”
"As for soy sauce, Chen's soy sauce is delicious and fresh, and it is dried for 180 days!"
"Listen, if you shout this out, does it feel different all of a sudden?"
Shopkeeper Chen raised the corners of his mouth. Well said, it is indeed easy to remember.
You will remember it after listening to it once, and you can sunbathe for a full 180 days!
Then he hesitated and said, "But... this soy sauce hasn't been dried for a full 180 days..."
"How many days is that?"
"Ninety days."
"Then divide it into two jars. If someone comes to buy soy sauce, they can get one spoonful from each jar. That adds up to 180 days, right? You stupid fool!"
Shopkeeper Chen grinned and said, "Oh! That's right! Why didn't I think of that?"
Li Yuanzhao covered his face.
It's really unbearable to watch the way Lao Fang deceives people.
Fang Zhengyi continued walking, came to a basket of ginger, and picked up a piece.
"This ginger can also be given a name. Let me ask you, what is the use of ginger?"
Shopkeeper Chen said blankly: "Cooking, boiling medicine to treat colds and fever..."
"That's right! We should promote it based on its characteristics. When we go out, we should say Chen Ji ginger, made for fever!"
"this........"
"And your rake and frying pan...you can go to a temple and get a co-branded version, saying that they were blessed by the Buddha. The effect will be doubled after use, and you can fry vegetarian dishes to taste like meat."
"Isn't this...disrespectful to Buddha?" Shopkeeper Chen felt something was wrong...although what he said was good, it seemed to be going further and further off the track.
Fang Zhengyi said disdainfully: "How is that disrespectful to the Buddha? Using it for publicity is giving it face. At most, you can donate a few cents to the temple when you make money, and then the Buddha will be your partner."
“.............”
Shopkeeper Chen thought for a while with a gloomy face: "If I say this, can others also say this? It will be useless in less than two days!"
"Tsk tsk tsk, you're so right! Lao Chen! You should be rich if you're so smart!"
Fang Zhengyi patted his shoulder in surprise.
"So, what should you do?"
"I'm telling you, since everyone can learn this technique, you should use it to the fullest extent possible! Promote it like crazy every day, so that the people of the capital will only know about your Chenji soy sauce and Chenji ginger."
"By the time others realize what's going on...then everyone will only know Chen Ji and nothing else!"
"Just think about it. Your goods are constantly in circulation, and people come to buy goods from all corners of the street... You collect money every day, and your hands are covered with calluses."
"What kind of experience is that? Savor it carefully..."
"Hiss~"
Shopkeeper Chen showed a perverted smile and stood there grinning foolishly, as if he really saw countless money waving at him.
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