Chapter 47
Chen Kangle has watched a lot of videos from food accounts these days. Most of the videos posted by these food accounts are cooking videos. She is also going to post a cooking video, a video of making braised chicken legs.
Because this is the first video released by "Kangle Box Fan" without a fan base, if you want to get exposure, it is best to release a short video of less than one minute.
If you want to post a complete cooking video, it must be more than one minute long.
Chen Kangle thought about it and edited a simple braised chicken drumstick video, which was only 30 seconds long. At the beginning of the video, fresh chicken drumsticks, bay leaves, peppercorns, star anise and other ingredients, as well as various seasonings appeared one after another, and then the camera turned to a pot of braised chicken drumsticks. The fragrant chicken drumsticks looked very tempting.
After editing the video, Chen Kangle began to select the video cover. The video cover is very important, and a good cover can attract people to click in and watch.
Chen Kangle chose a tempting photo of braised chicken legs as the cover. Such tempting braised chicken legs should be able to attract others to click on this video, Chen Kangle thought.
A simple short video was made in this way. Since this was Chen Kangle’s first time making a video, she didn’t think about making a very creative video right away. What’s more, food videos don’t require creativity, but the food in the video must look delicious.
Everything is ready. Chen Kangle logs into his account and prepares to publish the account's first work.
Chen Kangle edited the copy of the work. When newcomers publish their works, if they want to attract traffic, they must include some hot topics in the copy.
She found some popular topics about food. #美食分享#宝藏餐厅不了了#地方美食 are the most popular food topics at the moment.
Kangle lunch box: [The birth of delicious braised chicken legs… #food sharing #treasure restaurant can no longer be hidden #local food #braised food]
The work was published successfully!
"Kangle Lunch" finally had its first work. As soon as the video was released, Chen Kangle couldn't help but keep looking at the video data.
Less than a minute after it was posted, the video had been played more than 100 times. Two minutes later, Chen Kangle opened it again and saw that the video had been played more than 300 times, but unfortunately there was not a single like or comment.
Chen Kangle suspected that these were all fake views. Perhaps no one watched her videos at all, so there were not even any likes.
Ten minutes later, Chen Kangle unconsciously opened the short video platform to check the data. The video she posted had been played more than 600 times and had 4 likes.
When she saw four likes, Chen Kangle instantly became happy, because it turned out that someone had seen her video.
Although there are 4 likes, there are still no comments.
Half an hour later, Chen Kangle went to check the data again. The number of views reached 1,400, there were 12 likes, but still no comments. Moreover, the number of fans did not increase at all, still 0.
Like those who publish their works for the first time, Chen Kangle pays special attention to the data of his works and can't help but click to check the data of his works.
I feel happy when I see the data increase, and I feel disappointed when I see the data does not change much.
This is called data anxiety. Chen Kangle spent the whole night focusing on the data, which resulted in her not doing anything else.
Chen Kangle decided to get rid of data anxiety. "Kangle Box Lunch" is a newly opened account without any fan base. This is the first work released by "Kangle Box Lunch", and the data will definitely not be very good.
There is no need to worry about the data. A new account needs to be managed slowly. The more works you publish in the future, the more likes and comments you will get, and the number of fans will slowly increase.
Not everything will happen overnight, everything needs to be done slowly, no need to be too anxious.
Chen Kangle resolutely turned off the short video platform, turned on the TV to watch TV series, and no longer paid attention to the data.
When she woke up the next day and was having breakfast, Chen Kangle remembered the work she had posted yesterday. She opened the short video platform and took a look. She found that the video she posted yesterday had 120 likes and 13 comments, 10 collections, and even 5 fans.
I didn't watch it for a night, but I didn't expect to get a surprise when I woke up in the morning. Although this data is not very good compared to other people's videos, Chen Kangle is already very satisfied.
Chen Kangle clicked on the comments and read all of them carefully.
Disappearing lip balm: [This braised chicken leg looks delicious. I can smell the aroma of the braised chicken through the screen. It makes my stomach itch. ]
Zaozao got up: [I saw this video late at night, and it made me hungry. I really want to eat braised chicken legs! ! ! ]
Ten kilometers away: [I like braised chicken legs the most. The color of this braised chicken leg is very tasty and must be very fragrant. ]
Dandan's Dandan: [I want to eat braised chicken legs! I want to eat braised chicken legs! No, I'll open the food delivery platform and buy a braised chicken leg now! ]
There were only 13 comments in total, and I read them all very quickly. Chen Kangle was very happy to see these comments.
Chen Kangle turned off his phone and happily went to the Heya Restaurant to work.
Upon learning that Chen Kangle had opened a short video account, Xiang Yunting decided to help Chen Kangle promote the short video account.
There are few food items: [Family members, "Kangle Boxed Lunch" has opened an account on the short video platform. Friends who have a short video account can follow it. ]
Many of Xiang Yunting’s fans are also loyal customers of Kangle Box Restaurant and are very willing to pay attention.
Xiang Shao's fans: [Wow, I will follow him right away and give him some support. ]
Never feel full: [Oh my god! Kanglehe Restaurant also has a social media account! Family members, for the sake of Kanglehe Restaurant making delicious lunches for us, please follow it. ]
Xiang Meiren on the move: [I have already followed it, and by the way, I watched the braised chicken leg video posted by "Kangle Box Lunch". The braised chicken leg looks really delicious. I hope "Kangle Box Lunch" will post more videos in the future. ]
Orange's belly button: [When I followed "Kangle Boxed Lunch", there were only 20 fans, but now I see that there are more than 200 fans. ]
Less than an hour after Xiang Yunting posted on Weibo, the number of followers of the short video account "Kangle Box Lunch" had grown to 10,000.
Although Xiang Yunting has tens of millions of fans on Weibo, the users of the two platforms are different, and many netizens who use Weibo do not use short video platforms.
After going around in circles, I came back to: [Sorry! I don’t have a short video platform account, so I can’t follow it even if I want to. ]
IELTS is too difficult: [I don’t like watching short videos, I think they are too noisy, so I uninstalled all the short video platforms. I really can’t help you with this. ]
The quilt rolled off the bed: [Friends with short video accounts, please follow us. Those of us who don’t have short video accounts can only go to the Heyan Restaurant and eat more braised chicken legs later. ]
So the effect of promoting the short video platform account on Weibo was average. After two hours, "Kangle Boxed Lunch" gained a total of 20,000 followers.
Although the effect is not great, Chen Kangle is already very satisfied with the fact that his fans increased from 0 to 20,000 in just one day.
In addition to the surge in fans, the number of likes, favorites, and comments on the video has also increased. Currently, there are more than 6,000 likes, more than 500 favorites, and more than 1,000 comments.
There is a koi in the lake: [From Mr. Xiang, you must pay attention to the delicious and tasty Kangle lunch. Pay attention now, and we will be old fans in the future. ]
Make a fortune in a dream: [I am the 10,000th fan of Kangle Boxed Lunch. I hope that our Kangle Boxed Lunch will gain more fans every day and strive to have more than one million fans as soon as possible. ]
My dear is the little sun: [Here it comes! Here it comes! The braised chicken legs in our Kangle Box Restaurant look delicious. 】
Chen Kangle felt instantly motivated as the first work he released had such good data.
In addition to Xiang Yunting, other food bloggers who like Kangle Lunch Box also helped promote the "Kangle Lunch Box" short video account, and many netizens also posted promotional posts on the food forum.
In three days, the number of fans of "Kangle Boxed Lunch" increased to 100,000. The first video received 32,000 likes and more than 3,000 comments.
In order to promote the Kangle Box Restaurant, netizens pushed the comments praising the braised chicken legs to the front row.
As the video data got better and better, the platform also sent some traffic to this video, and many passers-by and netizens also saw this braised chicken leg video.
Late-night snack enthusiast: [Big data is really scary. I just ate a braised chicken leg, and the platform recommended a video of a braised chicken leg to me. This braised chicken leg looks better than the one I just ate.]
Planting flowers on the balcony: [The color of the braised chicken legs looks so deep, you can tell at a glance that they are very flavorful, I really want to eat them! ]
Traveling from South to North: [The braised chicken legs look delicious. Where can I buy them? I want to buy them! ]
While reading the comments, Chen Kangle thought of another problem. When she registered the account, she did not add the store information and address to the account.
Chen Kangle studied for a while and submitted a lot of certification materials before he successfully added the information and address of Kangle Box Hotel to his account.
Just click on the homepage of "Kangle Box Lunch" to view the information and address of the Kangle Box Restaurant, so as to achieve the best publicity effect.
If any netizen watches the video of braised chicken legs and wants to buy them, they can just click in to see the address of the Kangle Box Restaurant.
Yan Xiaoyuan is an office worker and a heavy fan of short videos. Usually, she likes to lie on the bed and watch short videos after work at night. Short videos have a kind of magic, that is, the more you watch, the more addicted you become. Sometimes you can watch for more than two hours at a time.
During the weekends, Yan Xiaoyuan also likes to stay at home and watch short videos. The more she watches, the happier she becomes.
On this Saturday, Yan Xiaoyuan slept until 10 o'clock. She was too lazy to get up and just lay on the bed playing with her phone. The first thing she did when she turned on her phone was to open the short video platform and start watching short videos with relish.
Yan Xiaoyuan usually likes to watch funny videos and panda videos, so the platform recommends these videos to her. After watching funny videos and panda videos for about half an hour, a food video suddenly popped up, a video of eating spicy noodles. She rarely watches food videos, but she likes eating spicy noodles and couldn't help but stop and watch this food video of eating spicy noodles.
The mechanism of the short video platform is very strange. As long as you stop to watch one type of video, it will then push many types of videos of the same type to you.
Yan Xiaoyuan just watched a food video about eating spicy noodles, and the platform recommended a lot of food videos to her, including hot pot, rice cakes, and Bobo chicken. They recommended them to her tirelessly, but she was not very interested in the food videos.
In the past, Yan Xiaoyuan accidentally watched a video about cancer, and the platform kept pushing videos about various cancers to her, including stomach cancer, liver cancer, intestinal cancer, and breast cancer, which made Yan Xiaoyuan break out in a cold sweat.
In order to prevent the platform from recommending cancer videos to her, Yan Xiaoyuan clicked "not interested" whenever she saw a cancer video. But it was of no use as the platform continued to recommend cancer videos to her.
Later, a friend told him that if he stopped and clicked "not interested", the platform would recommend you more videos. If you want the platform not to recommend such videos, the best way is to quickly scroll past them when you see them, without stopping for a second. If you scroll past a few videos, the platform will stop recommending them.
Yan Xiaoyuan planned to brush off these food videos and quickly scroll through them as soon as she saw them.
She quickly scrolled through a few food videos, and gradually the platform recommended fewer and fewer food videos to her. It took her half an hour to scroll through the videos before she saw one.
After scrolling for a while, Yan Xiaoyuan saw another food video. She originally planned to scroll past it quickly.
But the braised chicken legs on the cover of the video looked very tempting. Yan Xiaoyuan liked braised food, so she couldn't help but stop and take a few more glances.
The braised chicken legs in the video looked really tempting, and Yan Xiaoyuan was tempted at first sight.
Yan Xiaoyuan found that this video had a lot of likes and comments. She clicked on the comments and saw that the comments in the front row were all praising the delicious braised chicken legs.
Roll up your trouser legs: [Friends passing by, please take a look at our braised chicken legs at the Kangle Box Restaurant. They are full of flavor and super delicious. ]
I want to eat instant noodles in winter: [I just went to the Kangle Box Restaurant today and had braised chicken legs. I ate two at once. They were so delicious! ]
Badminton beginners: [The braised chicken legs at the Kangle Box Hotel are the best in Haishi. I originally wanted to say they are the best in the world, but I have never eaten braised chicken legs in other cities, so I can only modestly say they are the best in Haishi. However, the braised chicken legs at the Kangle Box Hotel are also the best in the world.]
The more Yan Xiaoyuan looked at it, the more greedy she became. She hadn't had breakfast, and her stomach was already growling.
Seeing that some netizens said that the boxed rice restaurant selling braised chicken legs was in Haishi, Yan Xiaoyuan happened to be from Haishi, so she planned to click on the account homepage to take a look at the specific address of the boxed rice restaurant. If it was close to her, she could go and try it, but if it was too far, she was too lazy to go.
Yan Xiaoyuan clicked on the homepage of the account to check the specific address of the Heyan Restaurant, which was near Yaocheng Village in Jiangdong New District. Yan Xiaoyuan happened to live on Jiangxi Avenue opposite Yaocheng Village, and she only needed to cross the bridge to reach Yaocheng Village.
She thought about it and decided to go to the Kang Le He Hotel.
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