Chapter 50
Chen Kangle didn't expect that the first work he released would achieve such a good publicity effect. In the past few days, the number of customers at Kangle Box Hotel has doubled, and the daily turnover is increasing.
Currently, "Kangle Boxed Lunch" has more than 100,000 fans on the short video platform. The first work has 120,000 likes and nearly 4,000 comments.
Any account needs to be managed to maintain popularity, so Chen Kangle started to prepare for his second work. However, due to the recent boom in Heya lunch business, Chen Kangle was so busy that he had no time to plan his second work.
In fact, after knowing that she had opened a short video account, Xiang Yunting took the initiative to come over and help manage the account. As a food blogger with tens of millions of fans, managing the account is something Xiang Yunting is very good at. Chen Kangle is busy cooking in the kitchen during the day, and she has to manage the short video account when she goes home at night. Xiang Yunting was worried that Chen Kangle would be tired, so he took the initiative to help manage the short video account.
Chen Kangle declined. Although she was a novice on the Internet and was indeed not as good as Xiang Yunting in managing an account, she wanted to rely on herself to slowly explore and manage it step by step, so that she could feel a sense of accomplishment.
Moreover, Chen Kangle does not regard managing the account as a job. She cooks in the kitchen during the day and comes home at night to open the short video account to read comments as a pastime for her.
With the experience of his first work, Chen Kangle understood a truth: food videos do not necessarily have to have very good creativity. As long as the food in the video has enough visual impact, it can attract some netizens to consume in the store.
After thinking for a while, Chen Kangle decided to post a collection of Kangle lunch box dishes.
Braised chicken legs, tiger skin chicken feet, stir-fried pork intestines, braised pork, braised pig's trotters, crispy pork, pan-fried saury, steamed egg custard, stir-fried pork with sour bamboo shoots, sweet and sour hairtail, curry chicken, cola duck, beer duck, tea eggs, scrambled eggs with leeks, oyster omelette, chicken stewed with potatoes, chicken stewed with radish, pot-fried pork, stir-fried pork liver, fish-flavored shredded pork...
Every two seconds, a dish is shown, and all the dishes are shown one by one. The video is simple and crude, with a great visual impact.
It’s different because you have a fan base. The second work received likes and comments right after it was released, unlike the first work, which received no comments for a long time after it was released.
Finished this bowl of snail noodles: [Oh my god! There are so many delicious dishes, each one is so tempting. I have only tried braised chicken legs, cola duck and mapo tofu. Next time I will try braised pork and oyster omelette. ]
I feel sorry for my Orange: [The boss is so cruel, he put out so many delicacies at once, is he trying to tempt us to death? ]
Baladong No. 116: [I really like Kangle lunch boxes. I have decided that I must try all the dishes in Kangle lunch boxes! ]
Chen Kangle likes some of the mechanisms of short video platforms. For example, if the data of a video is good, the platform will push the video to some users who like this type of video.
Pink Yaoyao: [I am speechless. They pushed this kind of video to me in the middle of the night. This is simply poisoning me late at night. They want to poison me to death. ]
Happy for myself: [The platform understands me very well and knows that I like this kind of video! This video is the most tempting food video I watched today. It makes me hungry! ]
Decided to go left: [I have never been to this boxed rice restaurant, but watching the video, I feel that among these dishes, the pot-fried pork, braised pork and braised pig's trotters are the most delicious. ]
Three-point unrelated: [I was drooling while watching, I didn't expect this boxed lunch restaurant is in Haishi, how come I didn't know there is such a boxed lunch restaurant in Haishi, I will go and see it when I have time. ]
In addition to promoting your business, opening a social media account also allows you to understand your guests' thoughts through comments.
Chen Kangle would occasionally check the comment section when she had free time, and she saw some suggestions from netizens in the comment section.
Yu Yumi: [Boss, look at me! I hope the Kangle Box Restaurant can make more vegetarian dishes. I like vegetarian dishes! ]
Bent Banana: [I also discovered that compared to meat dishes, the vegetarian dishes at the Kangle Box Restaurant are really few. I like tiger skin green peppers, and I would definitely be very happy if the Box Restaurant had tiger skin green peppers.]
The artifact is not magical at all: [I also hope that Heya Rice House can have more vegetarian dishes, so that I can have more choices when ordering vegetarian dishes. ]
If netizens hadn't pointed it out, Chen Kangle wouldn't have noticed this. She looked at the latest menu of the Box Restaurant and saw at a glance that there were indeed many more meat dishes than vegetarian dishes.
Chen Kangle himself likes to eat meat, so every time he makes a new dish, he can't help but choose to make meat dishes.
If there are too few vegetarian dishes, customers will not have many choices when ordering vegetarian dishes. Just then, a netizen mentioned that he liked tiger skin green peppers, so Chen Kangle decided to make a new vegetarian dish, tiger skin green peppers.
Every time when making a new dish, Chen Kangle first considers the ingredients. When making tiger skin peppers, he chooses peppers with thinner skins, as thin-skinned peppers are easier to peel and absorb the flavor.
Wash the green peppers, cut off the stems, dig out the seeds inside, and then lightly make some small cuts on the surface of the green peppers to make it easier to absorb the flavor.
Pour oil into a hot pan, add an appropriate amount of salt, and heat until it is 80% hot. Put the processed green pepper into the pan and stir-fry until the pepper becomes soft and a layer of tiger skin appears on the surface. Then serve and set aside.
Heat oil in a pan again, add minced garlic when the oil is hot, stir-fry until fragrant, pour in the sauce prepared in advance, stir-fry until boiling, pour in the green pepper that has already peeled and continue to stir-fry. Stir-fry evenly before serving.
Upon learning that the new dish at Kangle Box Restaurant is vegetarian tiger skin green pepper, the netizens who made suggestions on the short video platform yesterday were particularly excited.
The magic weapon is not magic at all: [The boss of Hezi Restaurant really listened to our advice. Yesterday we commented that Hezi Restaurant had few vegetarian dishes, but today Hezi Restaurant made new vegetarian dishes. What a lovely boss. ]
Rowing, rowing, dragon boat: [I like this kind of boss who listens to customers' suggestions. If this kind of boss doesn't make a fortune, who will? I wish the boss's business will be more and more prosperous. ]
Bent Banana: [Aaaaaaaaaa… Tiger Peppers! Tiger Peppers! Yesterday I commented that I liked Tiger Peppers, so the boss made Tiger Peppers today, which means the boss likes me [shy]]
Unsurprisingly, the new dish, Tiger Skin Green Peppers, was well received.
Compared with meat, Tan Shuning prefers vegetarian food. She has never liked eating meat since she was a child, and she especially likes eating vegetables. When she was a child, she always liked to pick out the meat and only eat vegetables.
The elders in the family said that she might not grow tall because she didn't like eating meat. Although she didn't like eating meat, Tan Shuning didn't completely avoid meat. In order to have the strength to work, she would still eat some meat, but eating meat didn't make her feel happy.
Recently, there is a very famous boxed lunch restaurant in her circle of friends. Four of her friends in her circle of friends are regular customers of this boxed lunch restaurant. They post pictures of the food from the boxed lunch restaurant on their circle of friends almost every day, such as crispy pork, braised pork, and sweet and sour pork. Most of them are meat dishes. Even though they praised the food as delicious, Tan Shuning was not tempted at all.
That day, Tan Shuning suddenly saw that several people in the circle of friends all posted photos of tiger-skin green peppers at the same time.
Sister Yang: [Today's new dish at our Kangle Box Restaurant is tiger skin green peppers, which are sweet and delicious. Even I, who don't like green peppers, think they are delicious.]
Yu Yu: [I like today’s tiger skin green peppers, they are fragrant and sweet, delicious and go well with rice. ]
Brother Dao: [This tiger skin green pepper is the best looking tiger skin green pepper I have ever seen. The tiger skin is very beautiful and the taste is very good! ]
Several people posted photos of tiger peppers. Even though the photos were taken by different people, each one looked very tempting.
Tan Shuning clicked on the picture to enlarge it. The surface of the green pepper was slightly burnt, which was a very standard tiger skin. Tan Shuning had eaten tiger skin green peppers several times in restaurants outside. The tiger skin of this green pepper was indeed very beautiful and looked delicious at first glance.
The more he looked at it, the more excited he became. Tan Shuning, who originally had no interest in boxed rice restaurants, decided to go to Kangle Boxed Rice Restaurant in person just for this dish of tiger skin green peppers.
It was peak dining time when Tan Shuning arrived at the Heya Restaurant. She waited in line for a very long time before it was her turn. Tan Shuning ordered tiger skin green peppers without hesitation.
When he smelled the fragrance of the tiger-skin green peppers, Tan Shuning instantly felt that it was worth waiting in line for so long.
The mottled tiger skin is shiny and eye-catching. It takes certain skills to fry such beautiful tiger skin. The film on the surface of the green pepper is very thin. You have to stir-fry it quickly and continuously when stir-frying. If the speed is a little slower, the surface of the green pepper will become black, which not only affects the taste, but also the appearance.
The smell of tiger skin green peppers is extremely fragrant. As soon as he sat down, Tan Shuning picked up one with chopsticks and took a bite. The green peppers were tender and soft but not mushy. The refreshing sauce wrapped the green peppers, and the taste was sweet and unique.
This tiger skin green pepper is only slightly spicy, and there is a little bit of sweetness in the slight spiciness, and every bite is extremely fresh and fragrant.
When making tiger skin peppers, Chen Kangle will add some sugar to the sauce. The tiger skin peppers with added sugar taste more fresh and tasty.
Tan Shuning ate the soft and sweet tiger-skin green peppers one bite after another, becoming more and more excited the more he ate.
In addition to the tiger-skin green peppers, Tan Shuning also ordered two other vegetarian dishes, garlic-stirred water spinach and cold-mixed kelp. The water spinach was full of garlic flavor and the kelp was crispy and refreshing, and each one was very enjoyable.
"I didn't expect the vegetarian dishes at this lunch box restaurant to be so delicious. If they had posted their vegetarian dishes on WeChat Moments earlier, I wouldn't have come to this lunch box restaurant until now."
Tan Shuning regretted that he knew about the vegetarian dishes of this lunch box restaurant too late. When ordering dishes just now, Tan Shuning paid attention to the vegetarian dishes of this lunch box restaurant, including hot and sour shredded potatoes, cold-mixed black fungus, osmanthus glutinous rice lotus root...
She decided to come back next time to try other vegetarian dishes she had never had before.
When Tan Shuning was enjoying his meal, a tall and strong man walked into the Heyu restaurant.
There were quite a lot of customers queuing in the Box Rice Restaurant. Li Shizhong looked right and left, and as he didn't want to queue, he just walked to the front.
"Only fools would queue up!" Li Shizhong muttered as he walked forward.
When he reached the middle of the line, a girl called out to him, "Uncle, you can't cut in line!"
Li Shizhong turned his head and glared at the girl, then continued walking forward.
A well-built young man in front of him reached out to stop Li Shizhong and said, "Brother, go to the back of the queue."
Li Shizhong, who had a bad temper, was about to start cursing, but when he saw the large muscles on the young man's arms, he stopped immediately.
Li Shizhong bullies the weak and fears the strong. He said with a playful smile: "Handsome guy, I have an emergency at home, so let me buy it first."
The young man was not polite at all, "You can't cut in line even if you are in a hurry. If you really have something to do, you can go home directly."
Other guests in the queue also followed suit to stop Li Shizhong from cutting in line.
"If you want to eat lunch, just line up obediently. No one can cut in line!"
"If everyone cuts in line like you, no one will want to buy a lunch box."
The lunch box restaurant suddenly became noisy. Lin Huiling, who was getting her lunch box, heard the noise and realized that someone was cutting in line. She also shouted to the people in line, "No one is allowed to cut in line. Those who cut in line will not be given lunch boxes."
Faced with everyone's accusations, Li Shizhong had no choice but to turn around and leave in shame.
He originally planned to leave the box-type rice restaurant, but after thinking about it, he realized that this box-type rice restaurant was the cheapest nearby and he heard that the food tasted good, so he was reluctant to leave and had to walk to the end of the line obediently.
Li Shizhong works at a nearby construction site. Originally, he was in the lunch box business, selling lunch boxes at a stall in front of the construction site. He once dreamed of making enough money to open his own lunch box restaurant.
But his lunch boxes were not popular. No matter where he set up the stall, he could not sell them for long. At first, he thought that selling lunch boxes was a very easy business to make money, especially selling lunch boxes at the entrance of a construction site.
Li Shizhong thought that the construction workers did not have high requirements for boxed lunches, as long as they were cheap and filling.
As a result, customers often complained that his lunch boxes were unpalatable and unclean. Once, a worker vomited and had diarrhea after eating his lunch box. When the two were arguing, the worker called to report him in anger, and finally the urban management came and drove him away.
Li Shizhong has been to many places to sell lunch boxes, but none of them lasted long. After losing a lot of money, Li Shizhong gave up selling lunch boxes and returned to the construction site to continue working. Although working on the construction site does not make much money, it is stable.
Li Shizhong, who was standing in line, looked around and saw that most of the customers standing around him were workers from the north construction site. Li Shizhong remembered that he had also set up a stall to sell boxed lunches at the entrance of the north construction site before. At that time, he saw a young girl selling boxed lunches at the north construction site and her business was very busy. He wanted to grab the business, but he couldn't get more business than her and was despised by the workers. In anger, he called the urban management to report the young girl who was selling boxed lunches. After the urban management came to inspect, the young girl did not come out to set up a stall again.
When passing by the construction site in the north yesterday, Li Shizhong took a special look at the entrance of the construction site. There was no one setting up a stall at the entrance of the construction site. It seemed that the young girl's stall business had been completely ruined by him. Li Shizhong was very satisfied with this result.
After waiting for a long time, it was finally Li Shizhong's turn.
"Big sister, I want pan-fried saury, braised pork, and tiger-skin green peppers."
When ordering food, Li Shizhong suddenly felt that the lady serving the food looked familiar.
After thinking for a while, he finally remembered that this older sister was the one who used to sell lunch boxes with the young girl at the north gate of the construction site. Li Shizhong remembered that he had quarreled with this older sister before.
"Why did this lady come to work in this box lunch restaurant?" Li Shizhong thought that it might be because the business of selling box lunches at the stall was gone, so the lady could only work in the nearby box lunch restaurant.
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