Chapter 59
Zhou Xiyu casually flipped through some comments under the "Kangle Box Lunch" account and found that many netizens also hope that Kangle Box Lunch Restaurant can open a branch in the city.
Unknown Leo lady: [When will Kangle lunch box open a branch in the city? We city diners are so pitiful. We have to travel a long way to the suburbs to eat lunch boxes every day. ]
Zhou Zhou is a little guy: [Because it is too far from the Kangle Box Lunch Restaurant, I can only eat there once in a while. I even dream of having Kangle Box Lunch open a branch in the city so that I can eat there every day. ]
Vladimir: [I look forward to the day when Kangle Box Lunch opens a branch in the city. If Kangle Box Lunch opens a branch in the city, I will definitely go there every day to support it.]
Among the customers of Kangle Box Lunch, perhaps half of them are from the urban area, so many people want Kangle Box Lunch to open a branch in the urban area.
Since so many people hope that Kangle Box Lunch will open a branch in the city, if we tell them that they should try their best to vote for Kangle Box Lunch to win first place, Kangle Box Lunch might open a branch in the city, and maybe they will vote actively.
Zhou Xiyu thought about the wording and carefully posted a few comments in the comment section.
Yuhua Chengzhou: [Friends, do you really not want to win first place? The first place winner of the first round of voting for "Searching for Food in Haishi" can get three days of platform opening screen advertising and one week of large-screen advertising in the three major shopping malls in Haishi. ]
Yuhua Chengzhou: [The publicity resources of the first place are much better than those of the third place. Just imagine that not only will the opening screen advertisements of short video platforms be Kangle Boxed Lunch, but even the large-screen advertisements of offline shopping malls will be Kangle Boxed Lunch. The publicity effect will definitely be very good.]
Yuhua Chengzhou: [With good publicity, it will bring more customers to the Kangle Box Lunch Restaurant, and then Kangle Box Lunch will make more money, so Kangle Box Lunch will have the capital to open branches in the city. ]
Yuhua Chengzhou: [Don’t you want the Kangle Box Restaurant to open a branch in the city? If the Kangle Box Restaurant opens a branch in the city, it will be very convenient for us to eat boxed lunches. ]
If you want Kangle Box Lunch to open a branch in the city, you have to make sure Kangle Box Lunch takes first place. This is what Zhou Xiyu wanted to express.
After reading Zhou Xiyu's comments, many netizens agreed with what Zhou Xiyu said, but some were worried that they would not be able to get first place.
First the North Pole, then the South Pole: [I think what this netizen said is right. Our Kangle lunch boxes are so delicious. As long as there is strong publicity, they will definitely become more and more popular. When the boss of Kangle makes money, he will open a branch in the city. I am happy just thinking about it! ]
My sister is still the prettiest: [The first place prize is really good, much better than the third place. If we can get the first place, our Kanglehe Restaurant will get very good publicity. ]
Chen Jiudan: [I understand the reason, but now the gap between us and the first place is so big, it feels difficult to catch up.]
In order to prove that Kangle Lunch Box has a chance to catch up with the first place, Zhou Xiyu specially checked the voting results of the past two days.
Currently, the first place Fengling Restaurant has 61,478 votes, the second place Lihua Hotel has 54,060 votes, the third place Kangle Lunch has 50,137 votes, and the fourth place Haishi Restaurant has 46,563 votes.
Kangle Boxed Lunch is about 11,000 votes behind the first place Fengling Restaurant, and the gap is getting smaller and smaller. It is now the fifth day of voting, and there are still five and a half days until the end of voting.
Yuhua Chengzhou: [To get 11,000 votes in five and a half days, we only need to get 2,000 votes per day on average. Think about it, when we worked hard to vote before, we could get more than 6,000 votes a day, so it is not difficult to get more than 2,000 votes a day. ]
Yuhua Chengzhou: [As long as we work hard and everyone is more positive, there is no problem getting first place. ]
After reading Zhou Xiyu’s analysis, everyone felt that it was not very difficult to catch up with the first place.
The cake chef who loves shopping: [It is not difficult to get 2,000 votes a day. As long as we actively canvass for votes, we can get 3,000 votes a day, not to mention 2,000 votes a day. 】
Please give me a bottle of regret medicine: [I originally thought that third place was enough, but after what you said, I now want to be first place too. First place is so cool! ]
Zhou Xiyu took advantage of the victory and incited everyone to vote in the comment section.
Yuhua Chengzhou: [In order to allow Kangle lunch box to open a branch in the city, everyone, go for it! First place is our goal! ]
Yuhua Chengzhou: [First place! First place! First place! We must take first place. ]
Zhou Xiyu shouted slogans in the comment section. Shouting slogans is useful and can incite everyone's emotions. Many netizens in the comment section also followed suit.
What you dropped is happiness: [Go! The first place must belong to our Kangle lunch box! ]
Zhou Zhou hates it: [Come on everyone, try to get the first place, go go go! ! ! ]
Fishhead Fishbrain: [Come on! Win first place for our downtown branch! ]
In addition to diners who want Kangle Box Restaurant to open a branch in the city, many diners from the suburbs also followed suit.
Niu Niu's Art of Speaking: [Everyone, come and vote. Although I am a suburban diner, whether or not the Kangle Box Lunch Restaurant can open a branch in the city has little impact on me. I just want the Kangle Box Lunch to take first place. Our Kangle Box Lunch is so delicious, it must be first place.]
Money is everywhere: [I am also a diner in the suburbs, and I also support the opening of a branch of the Kangle Box Restaurant in the city, so that our box restaurant in the suburbs will not be so crowded. Everyone, come on and vote, and try to get the first place. ]
Suddenly, there was a voting craze.
Zhou Xiyu is not just good at shouting slogans, she is also very proactive and is actively canvassing for votes. She was so thick-skinned that she sent voting links to various groups, and in less than a moment she had already gathered eight votes by herself.
In order to stimulate everyone to vote and canvass for votes, Zhou Xiyu transformed himself into a vote announcer, reporting the latest vote counts and increases in the comment section every once in a while.
Yuhua Chengzhou: [Comrades, now our Kangle lunch has 54,306 votes, and the first place Fengling Restaurant has 65,216 votes. ]
Yuhua Chengzhou: [Come on! Come on! Now our Kangle lunch box has 55,308 votes, and the first place Fengling Restaurant has 65,926 votes. In one hour, the votes of Kangle lunch box increased by 1,002, and the votes of Fengling Restaurant increased by 710. ]
Driven by Zhou Xiyu, the number of votes for Kangle Boxed Lunch increased rapidly. By nine o'clock in the evening, the difference between the number of votes for Kangle Boxed Lunch and the number of votes for Fengling Restaurant was only about nine thousand.
At the end of the fifth day, the first place Fengling Restaurant received 66,409 votes, the second place Lihua Hotel received 58,980 votes, and the third place Kangle Lunch received 57,481 votes.
The vote gap has narrowed again, and netizens see hope.
Spicy Duck Tongue: [Everyone is so awesome. Now the vote difference is only over 8,000. If you can do a little more, we can narrow the gap even more tomorrow.]
My happy time at midnight: [We are so awesome. We have voted so many times today. We will continue to vote tomorrow.]
anny999: [Have you noticed that the votes for our Kangle lunch box are almost higher than the second place Lihua Hotel? It feels like Kangle lunch box will soon become the second place. ]
Please play more basketball for the rest of your life: [Oh my god! I have always only paid attention to the gap between Kangle Boxed Lunch and the first place, and never paid attention to the second place. Now I see that Kangle Boxed Lunch is only a thousand votes behind the second place. Go ahead, let's rush to the second place first.]
Upon learning that netizens were working hard to vote to help Kangle Lunch win first place, although Chen Kangle's previous goal was not first place, under the influence of the voting atmosphere, Chen Kangle also joined the ranks of canvassing for votes.
Chen Kangle posted the voting link on his Moments.
Chen Kangle: [Kangle lunch box participated in the voting activity of "Searching for delicious food in Haishi", everyone can help vote. 】
Qiao Zhou was Chen Kangle's class monitor in college. When he saw Chen Kangle's circle of friends, he immediately clicked in to help vote.
After graduating from college, everyone rarely saw each other, but as the head of the class, Qiao Zhou always paid attention to the situation of every classmate.
Chen Kangle was the one who had a relatively difficult life among her classmates. It was heard that her grandfather died of illness and her family owed a lot of debt. In order to pay off the debt, she set up a stall in front of the construction site to sell boxed lunches, and later opened a boxed lunch restaurant.
As the class monitor, Qiao Zhou tried to help as much as he could and sent Chen Kangle's voting link to the university classmates group.
Qiao Zhou: [@All students, this is the lunch box restaurant opened by classmate Chen Kangle, everyone can help vote, thank you! ]
Voting is a simple thing, and most students clicked in to help vote.
Zhang Huaiyuan is also Chen Kangle's college classmate, but he hates Chen Kangle a little bit. When they were in college, they ran for the position of Youth League Secretary together, but Zhang Huaiyuan lost to Chen Kangle, and he has always held a grudge against him.
He was the happiest person to learn that Chen Kangle was not doing well. Seeing the squad leader calling on everyone to vote for Chen Kangle in the group, Zhang Huaiyuan couldn't help but complain: "A rural shabby box restaurant has the nerve to participate in such an event. Is it because she is worried that she will be ranked last in the vote, so she asked the squad leader to help her canvass for votes? This woman is really shameless."
Although Zhang Huaiyuan didn't want to vote for Chen Kangle, he still clicked on the voting link. He wanted to see Chen Kangle's joke.
Unexpectedly, when he clicked on it, he saw that Chen Kangle’s box lunch restaurant was ranked third, which was completely different from what he had imagined.
"This woman is amazing. She must have been shameless and canvassed for votes everywhere to get the third place." Zhang Huaiyuan didn't believe that Chen Kangle's votes were so high.
After watching for a while, Zhang Huaiyuan voted for Fengling Restaurant, a competitor of Kangle Lunch Box. He hoped that Fengling Restaurant could take first place.
"With such a big gap in votes, forget about getting first place." Zhang Huaiyuan laughed the happiest when he saw that Kangle Lunch's votes were still 8,000 votes away from the first place.
After everyone's efforts, at noon on the sixth day of voting, Kangle Lunch Box surpassed Lihua Hotel and became the second place.
The first place was Fengling Restaurant with 71,249 votes, the second place was Kangle Lunch with 64,098 votes, and the third place was Lihua Hotel with 63,899 votes.
Niannian Shenghui: [Damn! It’s really different when everyone is motivated. We got to second place in no time. That’s amazing!]
Pikachulesi: [Wow...Kangle lunch box is in second place, only about 7,000 votes away from first place, let's do it! ]
Sheng City Selina: [Surpass it! Surpass it! Surpass the second place, surpass the first place! ]
When the diners saw that Kangle lunch box came in second place, they became very excited and started a new round of canvassing for votes.
At the end of the sixth day of voting, Fengling Restaurant took first place with 76,741 votes, Kangle Lunch took second place with 70,619 votes, and Lihua Hotel took third place with 68,145 votes.
Blue Ni: [Kangle lunch box is so amazing, I am tired of saying it, it is really amazing. ]
MUJ2024: [We are now only 6,000 away from the first place, so scary. In just one and a half days, we went from 11,000 away to only 6,000 away.]
The Little Farmer: [At this rate, maybe tomorrow or the day after tomorrow, Kangle lunch box will surpass Fengling Restaurant. Come on, everyone, victory is just around the corner.]
Originally everyone thought that the vote gap between Kangle Lunch Box and Fengling Restaurant would get smaller and smaller, but Fengling Restaurant suddenly made a strong effort, and at noon on the seventh day of voting, Fengling Restaurant had widened the vote gap to seven thousand.
Fengling Restaurant is the most famous internet-celebrity restaurant in Hai City and is very popular among young people. The restaurant's decoration style is elegant and fresh, and the dishes are exquisite and beautiful. It is very suitable for taking photos and checking in and for young couples to date.
Many young people like to take photos at Fengling Restaurant and post them online. As long as you search for "Hai Shi Internet celebrity restaurant" on the Internet, all that will come out are photos of Fengling Restaurant.
Moreover, Fengling Restaurant is different from other Internet celebrity restaurants. Fengling Restaurant is not only suitable for taking photos and checking in, but the food in the restaurant is also delicious.
Some Internet celebrity restaurants just have nice decoration styles and are suitable for young people to check in and take photos, but the taste of the food is average. Usually, such Internet celebrity restaurants will disappear very quickly.
No matter what kind of restaurant it is, taste is the foundation of the store.
Qu Xuanye is the owner of Fengling Restaurant. He is also a young man. He understands the preferences of young people and knows what they like and don’t like.
So he opened a restaurant that was popular among young people.
The reason why he opened an Internet celebrity restaurant was because Qu Xuanye had been cheated by an Internet celebrity restaurant.
Qu Xuanye once took his girlfriend to a popular internet celebrity restaurant for a date. The restaurant was decorated in a cute anime style, a style that girls really liked.
This is the restaurant he carefully selected online. Netizens commented that this is the most suitable restaurant for a date. The kawaii decoration can make girls' hearts burst. In addition to the cute environment, there are also very delicious food, which can make the date more perfect.
After arriving at the restaurant, my girlfriend sat there and took photos the whole time. She was very happy.
Qu Xuanye ordered his girlfriend's favorite mashed potatoes and curry chicken.
As soon as the food was served, my girlfriend started taking all kinds of photos. The food presentation was very delicate and beautiful.
My girlfriend was satisfied at first, but after two bites she didn’t want to eat anymore and couldn’t help complaining: “This is really a flashy restaurant!”
Qu Xuanye also tried the food in the restaurant himself, and the taste was indeed very average. The mashed potatoes were a bit salty, and the chicken in the curry chicken was dry and not fragrant.
Qu Xuanye felt like he was being scammed, as the internet clearly said that the food was not only suitable for girls to take photos, but also tasted delicious.
It turns out that this internet-famous restaurant is only suitable for taking photos, not for eating.
After being defrauded, Qu Xuanye decided to open an Internet celebrity restaurant of his own. He wanted to open an Internet celebrity restaurant that was suitable for taking photos and checking in, and that also served delicious food.
For this purpose, Qu Xuanye specially invited a chef with superb cooking skills to ensure the taste of the restaurant's dishes.
The most important marketing promotion is for Internet celebrity restaurants. As soon as Feng Ling Restaurant opened, Qu Xuanye promoted it extensively on the Internet platform. Restaurants with beautiful environments produce good-looking photos, so it is easy to attract people when promoting.
Perhaps because many people have been defrauded by Internet celebrity restaurants, when Feng Ling Restaurant was promoting itself, many people suspected that Feng Ling Restaurant was also one of those Internet celebrity restaurants that looks good but tastes bad.
Therefore, when promoting the restaurant, in addition to promoting the restaurant's environment, Qu Xuanye also focused on promoting the restaurant's food, various food close-ups, and descriptions of the flavors of the various foods.
Viral marketing is effective. Fengling Restaurant was very lively on the first day of its opening, and the restaurant was full of young people who came to take pictures.
The reputation on the first day of opening is the most important. Only good reputation can lead to sustainable development.
With its elegant and fresh environment and delicious food, Fengling Restaurant quickly became the most popular restaurant in Hai City and a dating destination for young people.
Less than half a year after opening, Fengling Restaurant has already become one of the must-eat restaurants in Hai City.
When Qu Xuanye learned that "Searching for Food" was coming to Hai City, he was the first to sign up. He hoped that this event would make Fengling Restaurant famous.
As an Internet-famous restaurant, Fengling Restaurant is professional in fan management in addition to online marketing.
Fengling Restaurant has fan groups on major platforms. Any diner who has consumed at Fengling Restaurant can join the group. There will be various promotional activities and lucky draws in the fan groups.
On the first day of voting for the "Searching for Food in Haishi" event, Fengling Restaurant launched a new lottery event in major fan groups. Fans who voted for Fengling Restaurant had the opportunity to win a coupon worth 888 yuan.
Under the temptation of the lucky draw, fans of Feng Ling Restaurant voted very actively. As soon as the voting started, they were far ahead in the vote, as if they had no rivals.
At the beginning, Qu Xuanye paid great attention to voting, but later he found that he was always ahead in the voting, and the second and third place candidates showed no signs of catching up. He felt that he could almost win, so gradually he paid less attention to voting.
It was not until some fans discussed in the group that Feng Ling Restaurant was at risk of being surpassed in votes that Qu Xuanye began to take voting seriously again.
After just two or three days of not paying attention, the rankings have changed dramatically. The Lihua Hotel, which was originally ranked second, has dropped to third place, the Haishi Restaurant, which was originally ranked third, has dropped to fourth place, and the second place has become a box lunch restaurant he has never seen before.
When paying attention to the votes before, Qu Xuanye only paid attention to the votes for the top three and didn't pay attention to the others.
Not only did this Kangle lunch box restaurant come in second place, but its votes were only about 6,000 votes less than the first place Fengling Restaurant. The situation was extremely urgent.
In order to increase the vote lead, Qu Xuanye organized a lucky draw in various fan groups. Voting for Feng Ling Restaurant for three consecutive days would give one a chance to get a free couple's meal.
The lottery was effective, and soon the difference in votes between Fengling Restaurant and Kangle Lunch Box increased from six thousand to seven thousand.
When fans of Kangle Box Lunch saw that the vote gap was widening again, they started to get a little anxious.
The irresistible orange cat: [I'm dizzy~~~ The number one Fengling Restaurant has also started to exert its strength. I knew they wouldn't let us catch up so easily. ]
Eat Like a Fat Potato: [It feels like the real battle is about to begin. Fengling Restaurant will definitely want to maintain their first place advantage. If we want to catch up, we must work harder. ]
Gugululuwawa: [Come on! Come on! Everyone, go canvass for votes and try to narrow the gap. ]
With a sense of crisis, fans of Kangle lunch boxes have become more active.
In order to motivate everyone, Zhou Xiyu would occasionally mention the matter of opening a branch in the city in the comment section.
Yuhua Chengzhou: [Friends, let’s keep working hard! Think about our urban branch. As long as we win first place, the urban branch will not be far away. ]
When the topic of opening a branch in the city was brought up, many diners became excited and started canvassing for votes like crazy.
At the end of the seventh day of voting, the gap in votes between Kangle Lunch Box and Fengling Restaurant had narrowed to around three thousand.
The first place was Fengling Restaurant with 88,904 votes, the second place was Kangle Lunch with 85,719 votes, and the third place was Lihua Hotel with 76,453 votes.
There are still three days left before the voting ends, and Qu Xuanye has a sense of crisis. He originally thought that the lucky draw could help him increase the number of votes, but it was only a short-lived difference, and was soon caught up by Kangle Box Lunch. The gap between the two votes became smaller and smaller.
"What methods do they use to encourage votes?" Qu Xuanye began to get curious about how this Kangle lunch box encouraged votes. He couldn't even beat them by using lotteries to encourage votes.
In order to spy on the enemy, Qu Xuanye specially found the short video account of Kangle Box Lunch and then clicked on its comment section.
In the comment section, Qu Xuanye found the answer.
It turns out that the diners of this box lunch restaurant hope that the restaurant can open a branch in the city. They want to get the first place publicity reward so that Kangle box lunch can get better publicity, so that Kangle box lunch can make more money, and only with money can they open a branch in the city.
In order to allow a box lunch restaurant to open a branch in the city, a large number of diners were voting and canvassing frantically.
Qu Xuanye became even more curious about this Kangle Box Restaurant. What was the charm of this box restaurant that could make diners so crazy?
Qu Xuanye seemed to have seen this mobile phone restaurant from some food bloggers before, but he was not interested in this kind of small shop at that time, so he did not take a close look.
Unexpectedly, this box-pack rice restaurant has become his competitor. Qu Xuanye began to search for this box-pack rice restaurant on the Internet.
Know yourself and know your enemy, and you will win every battle!
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