Chapter 72
Tian Mengzhuo bought shoes at the mall and went home, then rode her bike to Kangle Box Restaurant at noon.
Seeing that the box-shaped lunch restaurant was full of customers, Tian Mengzhuo couldn't help but sigh: "These people were not attracted by the advertisement. This box-shaped lunch restaurant is really good at marketing."
There was an opening screen advertisement on a short video platform and a large-screen advertisement in a shopping mall. Tian Mengzhuo couldn't imagine that such an ordinary lunch box restaurant would be willing to spend so much money on marketing and promotion.
Marketing promotion is indeed useful, otherwise there wouldn’t be so many customers in the store and the queues would stretch outside the door.
"Oh my god, this box lunch restaurant is so busy. Everyone is attracted by the fried chicken legs after seeing the splash screen ad!"
"I was attracted by the big screen advertisement at Hyde International Plaza and wanted to come here to eat sweet and sour pork, but I didn't expect there would be so many people."
"I don't know if it's really delicious. I'm a little worried that it might be a scam. What if the pictures of the food were Photoshopped and the real thing isn't that tempting?"
Almost all the customers standing in front of Tian Mengzhuo were attracted by the advertisement. Most netizens like to follow the trend. Tian Mengzhuo regretted that he had become one of them.
Maybe the food pictures in the advertisements are really photoshopped. Tian Mengzhuo used to love buying clothes online, but many of the clothes she bought were not the same as the ones in the pictures. Later, she started buying clothes in physical stores in shopping malls, where she could take her time to choose without worrying about the clothes not being the same as the ones in the pictures.
Tian Mengzhuo suspected that the food in this lunch box restaurant might not be what she wanted. She would be so angry if she queued for half a day and bought something that was not what she wanted. She began to consider whether she should continue to queue.
New customers in line started chatting about this topic.
"So many people came here specifically to eat after seeing the advertisement. If the actual food is too different from what is advertised, this box lunch restaurant will probably be criticized to death."
"It's normal for the actual product to be slightly different from the advertisement, as long as the difference isn't too big. The most important thing is the taste, as long as it doesn't taste too bad."
"If the taste is just average, it's not worth waiting in line for so long. With such a long line, it will take at least half an hour."
"After watching the ad, I went to read the comments. Almost all netizens praised the food. With so many positive reviews, I thought it must be good."
"It's even scarier if all the reviews are positive. Based on my years of online shopping experience, if almost all the reviews are positive, it's likely that the merchant hired a group of online scammers to post them."
Some new customers also began to consider whether to continue queuing.
Most of the new customers attracted by the advertisement came late, so they lined up at the end of the line. However, the old customers of Hezi Restaurant were very active today and came to Hezi Restaurant early to line up, so they lined up at the front.
While the new customers were discussing the new dishes enthusiastically, the old customers were waiting in front, looking forward to the new dishes of Kangle Lunch Boxes.
"My friend came very early today and was the first customer to try the new dishes. He just told me that the new dish, steamed pork ribs with taro, is super delicious. I can't wait to try it."
"It goes without saying that I know the new dishes must be delicious. I must eat the new dishes today. In addition to the new dishes, I also want to eat dry-fried pork intestines and tiger skin chicken feet. I haven't eaten Kangle lunch boxes for five days, so I have to eat a few more dishes today."
"I have seen photos of steamed pork ribs with taro posted by others online. I can smell the aroma of taro and pork ribs through the screen. I will eat two servings later."
The old customers in the front were discussing how delicious the new dishes were, while the new customers in the back were discussing whether the food in the Box Restaurant was tasty or not. It seemed like the two sides were in different worlds.
Meng Zhengying is an old customer of Kangle Lunch Box. It was the first day that Kangle Lunch Box resumed business and there were new dishes. Meng Zhengying had planned to come early to queue up, but he did not expect that the company had something urgent to do and he had to go to a meeting. When he rushed to the restaurant after the meeting, the people queuing up had already lined up outside the door.
He was standing at the end of the line, and almost all the customers around him were new customers attracted by the advertisement. He couldn't help but frown when he heard many of them questioning whether the food pictures in the Kangle lunch box advertisements were photoshopped.
Meng Zhengying thought that they would be slapped in the face when they saw the dishes in Kangle lunch boxes with their own eyes.
Then, Meng Zhengying heard that some new customers doubted the taste of the Kangle lunch boxes, so they were considering leaving.
Meng Zhengying was secretly delighted. If the group of new customers in front of him left, his waiting time would be shortened a lot. He wished these new customers would leave quickly.
"The Kangle lunch boxes are really not tasty. You guys should leave quickly." Meng Zhengying muttered to himself, hoping that as many people as possible would leave.
After just two seconds of being happy, Meng Zhengying thought of a problem. They had worked hard to vote for Kangle Lunch Box to win the first place so that Kangle Lunch Box could get more publicity and attract more customers to consume, so that they could open more branches.
If these new customers leave, their efforts will be wasted. Before opening a branch, a longer queue is not a big deal.
Meng Zhengying had a very broad perspective and he quickly stepped forward to persuade the new guests who wanted to leave.
"Everyone, please be patient and don't leave in a hurry. It's not easy to come here. If you leave now, you will definitely regret it later. I assure you that the dishes at Kangle Box Lunch are absolutely as tempting as in the advertisement."
As he spoke, Meng Zhengying thought of a good idea.
"If you don't believe me, you can go in and take a look for yourself. The dishes of Kangle lunch boxes are in the food display cabinet in front. You can see them when you walk over." Meng Zhengying said, pointing to the front.
What you hear is not as good as what you see.
No matter how much you say, it is better to let them see it for themselves. As long as they see the dishes of Kangle Lunch Boxes with their own eyes, they will know that Kangle Lunch Boxes are not a scam. The dishes of Kangle Lunch Boxes are as tempting as those in the advertisements.
"I just wanted to go up and see it, but I was worried that I would have to queue up again when I come back." said a customer in a yellow T-shirt.
Most people had the same idea as him, they all wanted to go up to see what the food at Kangle Boxed Meals was like, but they were all worried about having to queue up again after going up. The Boxed Meals restaurant was very busy now, and as long as you left for a while, there would be several more people in front of you in the queue.
If a large number of people go up to see now, the team will definitely be in chaos. Meng Zhengying suggested: "You can send one person to go up and take a look, and then come back to tell you."
Meng Zhengying pointed at the customer in the yellow T-shirt who had just spoken and said, "Why don't you go up and help everyone, and we'll keep an eye on your seats. When you come back later, you can go back to your original seat and continue queuing."
Other guests followed suit.
"Okay, sir, please go up and help us check if the dishes are the same as in the advertisement. Don't worry, we will vouch for you. Your place in the queue is right here, and you can continue to stand here when you come back."
"Yes! It's you, go up and take a look! It's hard to wait in line. If it's a scam, we will leave immediately. We don't want to waste time."
Most people agreed with Meng Zhengying's proposal.
Tian Mengzhuo, who was waiting in the queue, also agreed. He came here with great difficulty, and if he left without understanding the situation, he would be at a great loss if the box lunch restaurant here turned out to be really good.
"Okay, I'll go and help you check. As agreed, I'm in this position in line, and I'll be back here to continue standing in a while." The guest in the yellow T-shirt pointed to his own position and emphasized again.
He had been queuing here for several minutes and there were already a lot of people behind him. He didn't want to run back to the queue.
After confirming everything, the customer in the yellow T-shirt walked towards the food display cabinet.
After a while, he came back.
"How was it, were the fried chicken legs as golden and crispy as in the advertisement?"
"Have you paid attention to the braised pork? Isn't it bright in color and has alternating fat and lean meat?"
"How big of a difference does it have to be from the advertisement? It doesn't have to be exactly the same as the advertisement, as long as it's 70% similar."
The customers in the queue asked him one after another. The customer in the yellow T-shirt cleared his throat and said, "I can tell you responsibly that almost all the dishes are the same as in the advertisements and are very tempting."
He became more and more excited as he spoke, his mind filled with images of all those tempting dishes. The food display cabinet was filled with a wide variety of dishes, and each one looked very delicious.
"It's real. There's no deception in the advertisement. And not only does it look tempting, it tastes very tempting too."
As he approached, he was attacked by the aroma of various dishes. The aroma was so fragrant that he wanted to taste them immediately. If the two strong men in the queue in front of him had not been staring at him, he would have almost cut in line.
Then he added: "The tiger skin chicken feet are exactly like the one in the advertisement, with super beautiful tiger skin. You can tell at a glance that they must be very soft and crispy when you eat them."
The more he talked, the more greedy he became, to the point that he was almost drooling.
Meng Zhengying at the side couldn't help but interject, "Now you all believe it, right? It's because the food at this box lunch restaurant is delicious that it has so many loyal customers like me. You'll know after you eat it, and I guarantee you'll become regular customers in the future."
After hearing what they said, many of the guests who were originally hesitating about leaving decided to stay and try it.
"If it's really like what's advertised, it's definitely worth waiting in line. I really like the fried chicken drumsticks, they're big and crispy, and I think they're going to taste delicious."
"Since we're already here, let's wait in line for a while. I think this box lunch restaurant is really good. I just looked at the customers who were eating their box lunches, and everyone seemed to be enjoying their meals."
"I also think this box lunch restaurant is delicious. Many customers who walked out of the restaurant were all smiling."
Meng Zhengying smiled with great satisfaction. He felt that he had helped retain many customers for the Heya Restaurant.
"I hope the Heyan Food Box Restaurant will not let my efforts down and strive to open a branch in the city as soon as possible." Meng Zhengying was secretly happy.
Looking at so many customers, he felt that the downtown branch was getting closer and closer to them.
At first everyone was discussing whether to leave, but almost no one actually left, and Tian Mengzhuo also decided to stay and continue queuing.
Just now when she was free, she went online to check the comments. The latest comments were all about the new dish - steamed pork ribs with taro.
Staying up late 2861: [Friends, I have tried the new dish, steamed pork ribs with taro. I will post a picture for you to experience it. You should know how delicious it is just by looking at the picture.]
The world of a madman is very simple: [The taro is fragrant and soft, the spareribs are tender and smooth, the taro underneath is full of the aroma of the spareribs, the taro aroma is mixed with the meat aroma, it is super delicious. ]
If you are not a user, please do not disturb: [I wonder if there are any netizens who are attracted by the advertisement and are reading the comments. If you are reading the comments, remember to try today's new dish, steamed pork ribs with taro. You will definitely like it. ]
Tian Mengzhuo is a person who is easily tempted. When she saw the picture of steamed pork ribs with taro, she was immediately attracted.
After waiting in line for half an hour, it was finally Tian Mengzhuo's turn. The first thing she ordered was the new dish, steamed pork ribs with taro. She originally planned to order two meat dishes and one vegetable dish, but she saw a girl next to her order three meat dishes and two vegetable dishes.
"Auntie, I want steamed pork ribs with taro, cola duck, tiger skin green peppers, osmanthus glutinous rice lotus root, and stir-fried pork intestines. I also want..."
"Oh my god! I've already ordered three meat dishes and two vegetable dishes. I haven't had a box lunch for five days. Now I want to order everything, but if I order too much, I won't be able to finish it."
"Forget it. To avoid wasting food, I'll order three meat dishes and two vegetable dishes first, and then order some more in the afternoon."
The girl kept mumbling, and it was obvious that she wanted to order every dish.
Perhaps the girl noticed her gaze, she turned around to look at the food in her hand, and said with a smile: "Sister, this is your first time at Kangle lunchbox, why did you order so few dishes?"
"Sister, this dry-fried pork intestines is delicious, you can try it. It is really delicious, even people who don't like pork intestines will find it delicious. And this osmanthus glutinous rice lotus root, the fragrance of osmanthus is super nice..." The girl introduced the dishes to her very enthusiastically.
Tian Mengzhuo took a look at the food in the girl's hand. Indeed, each one was very tempting. She was easily tempted and ordered three meat dishes and two vegetable dishes.
Then, the girl introduced soup to her, "Sister, you like soup, the box restaurant has a lot of delicious soups, seaweed and pork soup, winter melon and meatball soup, loofah and shrimp soup, every soup is delicious."
Unconsciously, Tian Mengzhuo, who originally planned to order two meat dishes and one vegetable dish, ordered three meat dishes, two vegetable dishes and one soup. If you don't know, you might think this girl is a waitress at a box lunch restaurant, because she is so active in introducing dishes to her.
Tian Mengzhuo was still a little confused. How did this girl know that it was her first time at the Kangle Box Hotel? There was no sign on her face that said "first time at the Kangle Box Hotel."
Later, Tian Mengzhuo asked this question online, and an old customer of the Kangle Box Restaurant told her that because that day was the first day that the Kangle Box Restaurant resumed business, and the old customers had not eaten Kangle box lunches for a few days, they ordered a lot of dishes at once, and most of them ordered three meat dishes and two vegetable dishes or more. Those who ordered less than three meat dishes and two vegetable dishes were most likely new customers.
Since the box lunch restaurant was full of people, Tian Mengzhuo packed up the lunch and took it home to eat.
The moment he opened the lunch box and smelled the charming aroma of pork ribs, Tian Mengzhuo felt as if he was in a fairyland, floating in the air.
She couldn't wait to pick up a piece of ribs. The ribs were very tender and smooth, which was completely different from what Tian Mengzhuo had imagined. The ribs she usually ate were a bit old and a bit tight. The ribs in Kangle lunch box were the tenderest middle section of the ribs, so the steamed ribs tasted so tender and smooth.
The middle ribs have crispy cartilage that gives them an addictive crunch.
The taro at the bottom may seem like a supporting role, but the taro fragrance it exudes is extremely tempting. Tian Mengzhuo picked up a piece and put it in his mouth. The fried taro has a very fragrant skin and a soft and sticky inside. Because the taro absorbs the fragrant oil exuded from the ribs, it tastes even more unique. The fat from the ribs makes the taro fragrance more extreme, and the fragrance is accompanied by a strong meaty aroma, which makes people obsessed with it.
Tian Mengzhuo ate the pork ribs first and then the taro. His whole mouth was filled with the delicious aroma of meat and taro.
After eating steamed spare ribs with taro, Tian Mengzhuo had stir-fried pork intestines, osmanthus glutinous rice lotus root, and drank seaweed and pork soup. No matter whether it was meat or vegetable dishes or soup, they were all very delicious.
After finishing the lunch box, Tian Mengzhuo was very satisfied. In a good mood, she immediately introduced the delicious Kangle lunch box to her relatives and friends.
Tian Mengzhuo: [My dearest friend, I recommend you a very delicious box lunch. It is cheap and delicious. You will definitely thank me for introducing such a delicious box lunch after you eat it.]
Tian Mengzhuo: [My dear brothers and sisters, I found a very delicious boxed rice restaurant today. It is in Jiangdong New District. You can go and try it. I guarantee you will be satisfied.]
On the first day of resumption of business after a five-day suspension, with the addition of new dishes and online and offline advertising, the customer flow of Kangle Box Restaurant today was twice as much as usual, and sales increased fourfold.
Today, not only are there many customers, but the amount each customer spends is also much higher than before. After not eating Kangle lunch boxes for five days, the diners are spending money in revenge. Customers who usually order two meat dishes and two vegetable dishes ordered three meat dishes and two vegetable dishes today, and customers who usually order three meat dishes and two vegetable dishes ordered four meat dishes and three vegetable dishes today.
Happy Vika: [The Kangle Box Restaurant has been closed for five days. When I took my first bite of lunch today, I realized how hard it was for me during those five days.]
Stop drinking your milk tea: [I had a great meal today, three meats, three vegetables and a soup, I was very satisfied. ]
In the name of beauty: [I ate three meat dishes and three vegetable dishes today. I thought I had eaten enough, but I found out that one of my friends ate even more. He ate four meat dishes, four vegetable dishes and a soup.]
Jinbingbing205: [It may be because I haven't eaten for five days. Today I have a big appetite. In the past, I was full after eating three meat dishes and two vegetable dishes. Today, I couldn't even eat four meat dishes and three vegetable dishes. After that, I ate two tea eggs.]
The old customers were very happy with the meal, and the new customers were also very happy with the meal. Originally, the old customers were flooding the comment section, but in a short while, the comment section was dominated by excited new customers.
Heartless guoa: [Thanks to the opening screen advertisement of the short video platform, I was able to eat such a delicious box lunch. Not only is it delicious but it is also cheap. I will definitely choose this box lunch restaurant when I eat in the future. ]
Marry me if you are so handsome: [The advertisement is really true. The fried chicken legs in Kangle lunch box are really big and crispy. I ate two at once today and brought two to my nephew. Now he is asking me to bring him two more tomorrow.]
Listen to me: [I want to thank the big screen advertisement in the mall. The advertisement is so big and conspicuous that I immediately fell in love with the sweet and sour pork and tiger skin chicken feet in the advertisement. I was not disappointed. The sweet and sour pork and tiger skin chicken feet are very delicious. I plan to try other dishes tomorrow. ]
The short video splash screen ads were run for three consecutive days, and the large-screen ads in the shopping mall were run for a week. During these two days, many people were attracted to the Kangle Box Restaurant, and customer flow and sales continued to rise.
Every day, the comment section of "Kangle Box Lunch" is filled with new customers praising the Kangle Box Lunch. Old customers have also noticed that the Kangle Box Lunch restaurant has been unusually lively in the past two days. The livelier the Kangle Box Lunch restaurant is, the happier they are.
Mr. Ni ignored you: [It seems that advertising is very useful. In the past two days, many people came to the lunch box restaurant after watching the splash screen ads or large screen ads. It was worth our efforts to canvass votes. I hope that the business of Kangle lunch box will become more and more popular. ]
Missing that leaf and flower: [Advertisements are indeed useful. When I was queuing up to buy lunch boxes yesterday, I found that most of the people queuing next to me were new customers. They all said that they were attracted by the fried chicken legs after watching the opening screen advertisement of the short video platform.]
MOmoyouni: [The number of customers at the Kanglehe Restaurant has exploded in the past two days. I almost didn’t buy fried chicken legs yesterday because many new customers went to buy fried chicken legs. ]
The temperature has dropped and it’s freezing: [Just looking at the comments section of “Kangle Boxed Lunch”, you can tell that there are really a lot of new customers. Seven out of ten comments are flattering comments from new customers.]
When talking about the growing business of Kangle lunch boxes, diners thought about opening branches.
Mihubuhu: [After the advertisement, the business of Kangle lunch box is getting more and more popular. Does it prove that it is not far from opening a branch of Kangle lunch box? ]
Uncle Wolf in the Snow: [At this rate, I think it will be fast. I hope we can see our downtown branch soon. ]
Winter vacation homework aside: [Kangle lunch box should be able to make a lot of money every day now. The boss of Kangle has money and will definitely consider opening a branch. ]
In the past two days since the resumption of business, Kangle Boxed Lunch has indeed made a lot of money. When Chen Kangle was doing the accounts, he began to think about opening a branch. Based on the current daily turnover, it should be possible to make enough money to open a branch soon.
Chen Kangle has already started looking for the location of a branch. Knowing that Chen Kangle is planning to open a branch in the city, Guo Shujie immediately recommended several stores to her, all of which are located in the most prosperous shopping malls or streets in the city.
Although several places were recommended, Guo Shujie's favorite was a store near Hyde International Plaza. Not only was the store large, but the location was also very good. The most important thing was that Hyde International Plaza was very close to his home.
Guo Shujie: [Boss Kang Le, you may want to consider the stores I recommend. They are all in very good locations. You don’t have to worry about customer flow at all. They are guaranteed to be full every day.]
Guo Shujie: [Among these stores, I think the best one is the one near Hyde International Plaza. Hyde International Plaza is the busiest shopping mall in Shanghai. The area is very prosperous and there are many office buildings nearby. If Kangle Boxed Lunch opens a lunch box restaurant there, it will definitely attract many office workers to dine there.]
Guo Shujie: [If you like this one, I can ask my friends to help me see if I can reduce the rent.]
When recommending a store, Guo Shujie specifically recommended the one near Hyde International Plaza, hoping that Chen Kangle would choose this one.
When looking for a store, Chen Kangle first considered the rent. If the rent is too high, Kangle lunch boxes may have to increase prices to make more profits. Chen Kangle does not plan to increase prices. She hopes to maintain the original price so that more ordinary people can enjoy good quality and cheap food.
But when doing business, one must consider the issue of profitability, so Chen Kangle wants to find a store with cheap rent so that the price of Kangle lunch boxes will not have to be raised.
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