The resort's operating model has also become a complete and advanced management system.
In order to provide tourists with a better experience, Shi asked someone to develop an APP specifically for tourists in the resort. It can be said that this is an electronic version of a detailed vacation guide to the resort.
Strategy?
Any tourist who hears this for the first time would think that the guide is probably just long paragraphs of text and a few pictures.
That's too boring, old-fashioned and unoriginal. Who would have the patience to spend time watching those things?
Although, it is indeed an electronic guide.
However, this guide was compiled by the tourists themselves.
When you enter the APP, you will see a square. Visitors only need to register an account to post and share their own updates in the square. At the same time, by clicking refresh, they can also receive updates from other visitors, all in real time.
——Resort facilities, entertainment activities, restaurants, snack bars, etc.
It can be a recommendation or it can be a reminder to avoid spoilers.
It's not just these contents, some interesting and strange things you have heard and seen can all be shared, and the dynamics support likes, comments, and reposts.
It can not only help people avoid pitfalls, but also realize a new type of social interaction. -In the backstage monitoring room of the program team.
The director looked at the screen in some surprise. The four foreign friends were holding small cakes in their hands and taking photos. It was obvious that they were going to distribute the small cakes to the square.
Of course the director knows about the guide app.
Because the strategy APP is part of the program, it will appear in the form of tasks later.
The three groups of guests will each recommend a group of restaurants, and the group with the most likes and comments will receive a reward from the program team.
But this is the content of the show later, and it’s not time yet! It popped up ahead of time!
How did Sheng Yuan know about the strategy APP? !
The resort has only been officially open for business for a short time. Even though there are a considerable number of tourists in the resort, the popularity of travel guide apps has only just begun.
The coverage area is not very large, and only tourists in the resort know about it.
"Lucky Restaurant" starts recording for four days
During these four days, Sheng Yuan and Shi Yan from Group A have been -
The director's eyes widened in surprise, "Aren't they always busy with eating, drinking and having fun?"
“How did they know about this app???”
Shit, his script was messed up again?! -How did he know? Of course he found out.
During these four days, groups of guests B and C were busy running the restaurant, and the only thing on their minds was restaurant turnover and restaurant turnover.
The two groups raced against time and kept a close eye on each other, fearing that their turnover would be lower than the other's at the time of settlement.
The four of them threw themselves completely into the restaurant, their hearts and minds tense as iron, not being able to spare a moment's leisure.
However, Sheng Yuan and Shi Yan are different. What they have the most is time. They also have the most close contact with things in the resort except for the restaurant.
When eating breakfast, sunbathing on the balcony in the afternoon, and taking an evening walk.
The word that Sheng Yuan often hears most frequently from many passing tourists is the name of the travel guide APP.
——"This thing is too disgusting. Post a guide to avoid it."
——"This game is good, but it's best to bring your own raincoat when playing. I'll post some tips in the guide hall~"
——"Did you see it in the hall? A young lady's golden retriever got lost and she's so worried. She hasn't found it yet. Otherwise, please forward this to her and pin it to the top."
“…”
With a little bit of patience, it is not difficult to find APP strategies.
In fact, it doesn’t take four days at all.
Sheng Yuan and Shi Yan discovered it as early as the second day of the program recording, but they did not say anything. Moreover, the flour and yeast were exchanged with Lin Xue and Zhang Yang from Group C on the next day.
The reason I chose today is that I chose the fourth day to set up the small cake stall.
Because——
As mentioned before, only certified tourists staying in the resort can use the guide APP. Others do not have any downloading permissions.
I can't download it and I don't have an account, but that doesn't mean I can't borrow it. Almost no one would refuse such a small favor.
In particular, after expressing gratitude, give the other person a small cake fresh from the oven.
The functions of the guide APP are simple, and the data is not difficult to analyze. It can be clearly seen that the daily usage of the APP is not low. The hall publishes and shares dynamics in real time, and there will be updates every few seconds.
indeed.
Just as the director said, the usage coverage of the strategy APP was not very large at that time, but its activeness accounted for a large proportion.
To put it simply and clearly, it is -
If the number of people who use travel guide apps accounts for less than 20% of all tourists in the resort.
However, these 20% of people are basically active online every day, which shows that the stickiness of this strategy APP is very high.
People who use guide apps are basically young people.
For such a novel and interesting APP, it is only a matter of time before its usage coverage expands from 20% to more and wider.
And, in a very short period of time.
As it turned out, it happened in a very short time - just two days.
The 20 percent figure has more than tripled.
As the number of APP users increases, its popularity soars.
This is the best time to suddenly increase promotion exposure.
However, there is still a lack of opportunity.
The stalls in the entertainment street are almost all occupied, and there are only a few vacant spots left, only four or five.
The rest are naturally those who have been picked out, and their positions are definitely not that good.
Therefore, the resort manager selected the tallest one among the short ones for Sheng Yuan.
When it was time to choose for Sheng Yuan, she refused.
The entertainment street is divided into two sides, A and B.
Sheng Yuan pointed to the only remaining stall on B Street and said, "We want this one."
The manager was extremely surprised: "What!? This is too far to the corner, the space is so crowded that you can't even see it!"
"Girl, are you sure you want this?!" The manager felt that the girl in front of him was probably not cut out for business as she had no experience.
"Why don't you take another look? Think about it again? Although the ones on Street A are a bit remote, they are much better than the one on Street B."
Sheng Yuan did not accept it and still insisted: "Yes, I want this one."
(End of this chapter)