On the first day, Lu Wanqing took out five hundred pairs of pants from her spatial storage and sold them all.
"Family members, today's goods are sold out. If you still want more, you can pay first and get a receipt, and then come to the store to pick up the goods tomorrow."
I still have some stock at the train station; I can pick it up first thing tomorrow morning.
Lu Wanqing, wearing slightly flared trousers and leather shoes, kept reassuring the people in line who still wanted to buy trousers.
"Why don't you go get it now? We'll wait here," someone suggested.
Lu Wanqing didn't expect that selling so well would also bring trouble. The group of them had been working non-stop for most of the day and hadn't even had time for lunch. If they continued working like this, they would really collapse.
"Family members, I know you all really like these pants. How about this: if you pay today, I'll give you a dollar back and a silk scarf when you pick them up tomorrow."
"Don't worry, my shop is registered with the Industry and Commerce Bureau. Once I've taken the money, I definitely won't run away. You can pick up the goods with this receipt first thing tomorrow morning. Let us rest for a bit."
Lu Wanqing smiled and spoke sincerely. Seeing that no one was offended, she organized everyone to line up to pay.
If we tell them directly that we're out of stock today, it might dampen their enthusiasm.
The scarves usually sell for one yuan each, but we only need to pay one cent to buy them. Giving a small discount is just to satisfy people's desire to get a bargain.
Sure enough, they stopped arguing and started discussing how to buy the pants together in a cost-effective way. Everyone had their own ideas.
However, the buyer is never as shrewd as the seller. Lu Wanqing believed that within two days, her remaining 1,500 pairs of pants would be sold out.
Zhao Xiaolan was busy selling tickets and didn't have time to pick up the triplets, so Lin Ye went to the daycare after school.
He took his three sons home, made them do their homework, and then went into the kitchen to start cooking.
It was 7:30 p.m., and his rice had been simmering for an hour, but the others still hadn't returned.
"Daddy, why haven't Mommy and the others come back yet?" Miaomiao rushed into Lin Ye's arms and asked, blinking her grape-like eyes.
Lin Ye picked her up and walked towards the door.
"Let's go outside and take a look."
It was getting late, and apart from the occasional passerby, the only sounds in the alley were the low murmurs of conversations coming from each house.
He really wanted to go to the store to find someone, but he thought it would be inconvenient to bring his three sons with him. While he was hesitating, four beautiful figures appeared under the dim streetlights.
Each of them wore a brightly colored jacket and flared pants, with sunglasses perched on their noses. As they walked hand in hand through the alley, they were an eye-catching sight.
Two years ago, someone dressed like this would have been considered indecent, but as time has passed, people have seen this kind of clothing more and more on TV, and it has become more and more acceptable.
However, as the four of them walked by, they encountered several conservative old ladies who cast disdainful glances at them.
"Mom, you're getting more and more fashionable these days." Lin Ye went up to them, his eyes sweeping over them.
"I'm feeling young again today." Zhao Xiaolan twirled around, showing Lin Ye and Miao Miao her bell-bottoms.
They were all in great shape, and when they wore small-sized flared pants, their leg shapes were on full display. Just standing there, they were living advertisements.
After chatting for a while, the group went to wash their hands and eat at Lin Ye's urging.
After the meal, the main event began. Lu Wanqing took out the black leather bag used for collecting money, and everyone started counting the money.
Because most people choose to share an order with another person, there are more large orders (like "big set") and fewer orders (like "one dollar").
"That's a total of [amount] yuan." After all the money had been counted, Lu Wanqing announced it.
Everyone was extremely excited, as this was almost a year's worth of sales for the clothing store.
In addition to the 500 items sold today, 228 items were pre-sold.
"Sister-in-law, you're a real money-making expert! You've earned so much money in less than ten days!" Lin Xiaocui flattered her.
"This is all thanks to your report. Everyone knows that bell-bottoms are now available in Beijing, and they're several tens of yuan cheaper than Apple brand ones. Everyone is very enthusiastic about them."
"After a few days, I estimate that bell-bottoms will be a common sight on the streets of Beijing," Lu Wanqing said soberly.
For the vast majority of workers with an average monthly salary of 40 or 50 yuan, bell-bottoms costing 90 yuan were still too extravagant. Those who bought them at that time were the ones with money in their hands who liked to keep up with the times. But such people were only a minority. Two thousand pairs of pants were enough to meet the needs of the first group of people.
As for the future, once many people see this business opportunity and buy in large quantities, the goods will become worthless.
Therefore, she was very clear-headed; once the remaining pants were sold, there wouldn't be such a frenzied buying frenzy again.
After handing over all the money to Lu Wanqing for safekeeping, everyone went back to their rooms to sleep, knowing there would be a tough battle tomorrow.
In order to retrieve the goods from her spatial storage, Lu Wanqing got up at five o'clock the next day and pretended to go to the train station to pick them up.
This time, she brought out all the goods.
The open space in the clothing store was piled high with unopened trousers.
Subsequently, Lin Chunhua and Zhao Xiaolan also arrived at the store and checked the goods with Lu Wanqing.
Lin Xiaocui had something to do at the newspaper, so she could only come over in the afternoon.
Before eight o'clock, the area outside the door was already packed with people queuing up. These were people who had paid yesterday and were now there to redeem their tickets.
"Don't push, everyone! Those paying, come over here; those picking up their goods, come over to the long table," Zhao Xiaolan called out as she efficiently collected the money.
There was nothing we could do; the scene was so noisy that we couldn't hear anything without shouting.
Lu Wanqing and Lin Chunhua were holding megaphones, repeatedly shouting the same sales pitch as yesterday.
Now, Lin Chunhua talks about these things as naturally as drinking water.
"Here you go, these are the pants, plus a dollar and a silk scarf." Lu Wanqing took the ticket, glanced at it, and handed the goods to the customer.
The new people who arrived today were unaware of yesterday's final pre-sale benefits. They were quite resentful when they saw that some people had received a dollar and a scarf.
"Why should she get them and not me?" a middle-aged woman who had just received her pants shouted.
Lu Wanqing patiently explained to her:
"Sister, she paid yesterday, but since she didn't receive the goods immediately, she made some small compensation."
Look, her ticket says yesterday's date.
The middle-aged woman said nothing more.
Lu Wanqing gasped. She hadn't thought this through. If she were buying pants herself, she would feel uncomfortable seeing this kind of differential treatment!
As she helped load goods, her mind was racing with these questions: how to ensure the promotional activity proceeded smoothly without offending some people, and how to avoid such situations...
That's how business works; you need to learn from your mistakes and constantly adjust your strategies.
Fortunately, the pre-sale ended two hours later, and the remaining customers were all new customers.
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