#Billions in advertising!#
Many domestic and international media outlets used this as their headline, attracting considerable attention, and the topic remained at the top of the trending list for three consecutive days.
What sets the "Guardian Project" apart is that it will have a promotional ambassador responsible for global promotional work, including promotional videos, promotional events, and various posters.
Not only does the endorsement fee amount to one million yuan a year, but it's also a form of indirect publicity, and a positive one at that. Many celebrities are eager to participate, including A-list stars who have contacted China Charity. However, in the end, this windfall fell into the hands of a newly famous little star!
Xia Yixin's repost of this message on Weibo confirmed it, and the comments section instantly exploded with messages like, "Fairy sister is so amazing! She's full of positive energy!"
Of course, some people have questioned this.
#A girl not even nineteen years old, not yet graduated high school—have the Chinese authorities gone mad?#
#There must be something fishy going on!#
Compared to those who supported her, there were far more voices of doubt online. In an instant, Xia Yixin's Weibo was even attacked by these newly emerged trolls.
But this time, the official response, which had previously been very vague, was surprisingly serious.
Huaguo Charity first released a video of Xia Yixin rescuing a toddler who almost fell, then stated #@XiaYixin. She embodies a strong new generation of 'chivalrous spirit,' and the younger generation should have role models. We believe she will bring us surprises! #
In fact, there is a reason why Xia Yixin became the publicity ambassador for the "Guardian Project"—it originated from Grandpa Zhao's gratitude.
In this world, many things are just a spectacle for laymen, but an expert can see the intricacies.
The kidnapping of Zhao Jie six months ago, and the subsequent anti-trafficking efforts, were all attributed to the Zhao family.
The official response was that the Zhao family actively cooperated with the rescue.
However, in fact, Old Master Zhao knew that someone had prevented the tragedy from happening before they arrived, and that she was someone Lu Yan was supposed to protect.
Initially, they wanted to let the matter drop, until Xiao Yunting accidentally saw the music video playing on Zhao Jie's phone.
Xiao Yunting had actually fought Xia Yixin before, so even though she suppressed 90% of her martial arts, he could tell from just one music video that the person in the video was the one he had fought.
He only told this to Old Master Zhao in secret.
Old Master Zhao was a shrewd man. After his initial shock, he realized that this was no simple matter. Not to mention that the other party possessed such exquisite "disguise" skills, according to Xiao Yunting, she was also highly skilled.
More importantly, it's her.
Just then, the Zhao family's largest investor, "Huaguo Charity," was preparing to establish a brand-new charity foundation based on the recent case and needed a charity ambassador.
In the end, Grandpa Zhao made this decision.
They had done a favor, and since the other party had indeed saved their granddaughter, according to their investigation, the "Li Fugui" who was beaten was no longer the real person.
Therefore, during the lively New Year holiday, it was a foregone conclusion that Xia Yixin would become the publicity ambassador for the "Guardian Project".
To accommodate her upcoming college entrance exam, Huaguo Charity allowed her to film a few self-defense videos, warning videos, and some promotional images.
However, some of them still elicited interesting responses. For example, one video was titled "#What should you do if you encounter a criminal carrying a weapon#".
Xia Yixin plays a girl jogging at night in sportswear when a masked thug with a knife suddenly appears and approaches with a sinister grin.
At that moment, in the video, Xia Yixin immediately assumed a fighting stance. Just when everyone thought she was going to teach some self-defense or anti-wolf techniques, she suddenly turned around nimbly and ran away! She was shouting, "Help! Police officer! Help!! There's a thug!"
Then a large headline appeared: "[Please do not blindly fight with the criminals, run immediately! Do not look back!]"
The comments section of this video is full of "hahahahaha".
Although this video looks funny, the message it conveys is very true: don't assume you have some self-defense skills and rush into a fight. If you can run, run. Never take chances!
Of course, there were also some discordant voices, with some chauvinistic men commenting, "Women should stay home obediently at night; if they go out for a night run, they deserve to be raped."
This chauvinistic comment actually received thousands of likes, even though a lot of people left comments mocking him.
Unexpectedly, Xia Yixin herself also reposted this chauvinistic reply, adding, "#Women have the freedom to go out anytime and the right to wear whatever they want. I haven't broken the law, so what right do you have to violate me? A crime is a crime. Don't cover up for criminals. We women don't take the blame!"
Her reply immediately received tens of thousands of likes, and even the Chinese Women's Association reposted it. Instantly, Xia Yixin's number of followers skyrocketed.
[I'm in love! She's so young yet has such positive values and is so full of positive energy. I'm a fan now!]
I'm so proud to have an idol like my sister! Let's cheer each other on for the college entrance exam this year!
...
Xia Yixin's interactions on Weibo were purely because she couldn't stand those male chauvinists and keyboard warriors. Moreover, she genuinely liked her "heart fans," who spontaneously organized a fan club. Black was their support color, and their T-shirts had the name "Sweetheart Guardians" written on them, which made Xia Yixin feel especially cared for and gave her even more motivation.
Xia Yixin didn't ask for the endorsement fee. Instead, she directly donated the money to the "Guardian Project" to improve the education of children in underdeveloped mountain villages. This project received a lot of support and spurred donations, helping girls in mountain villages or impoverished areas to receive an education and leave the mountains.
Just before she was about to return to school, she heard a system notification: "Ding. Congratulations, host, the completion rate of the main quest 'National Goddess' has increased by 10%! Currently at 35%! Keep up the good work and create an outstanding masterpiece for yourself!"
Xia Yixin was very satisfied with this momentum. As for the system's suggestion, it was indeed worth considering. Unfortunately, due to her age and studies, she received very few offers to film movies and TV series, and none of them satisfied her.
But she wasn't in a hurry.
Just before the start of the school year, she received an invitation from the Zhao family patriarch to attend a family banquet at his old house and to express his sincere gratitude for her previous rescue of Zhao Jie.
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