Chapter 1170 Contract
As expected, Cheng Yingjie on the other end of the phone smiled faintly and said:
"I really wonder if all the people in the city are jealous of you alone."
Lu Miao also smiled: "Thank you very much."
After a brief joke, Cheng Yingjie regained his serious tone:
"I already understand the general situation, but I still want to hear the price of these lipsticks and balms first."
Lu Miao then gave the quote generously:
"The balm is 6 yuan, and as for the lipstick, the three colors I sent you are from the 'Rose' series, and the price is 15 yuan each. As usual, whatever you add to the price is yours. We can also give you seasonal discounts in the future, but the base price will remain unchanged, and once you set the price, you can't change it easily."
Cheng Yingjie said, "I understand the rules, but are you sure you're serious about this price?"
Although Cheng Yingjie only raised a question, Lu Miao knew what he meant by that.
The exchange rate for the unit price of imported Chanel lipsticks is approximately 19 to 25 yuan per lipstick.
As for "A Rose", the price of a lipstick was set at 15 yuan from the beginning. The consumption capacity of the mainland market is limited, and "A Rose" is a new brand.
If the price is not attractive enough, it will be difficult to open up market distribution channels.
From the perspective of the international market, "A Rose" is a product from a relatively backward country and cannot even be considered a "brand".
Based on the not-so-cheap price, it is even more difficult to impress consumers.
Lu Miao has considered these issues.
At this moment, she didn't hesitate too much and directly told Cheng Yingjie the prepared words:
"Lipsticks will be my main product for the next few years. We also have relatively affordable ones, but they're still in the testing phase... This batch I'm sending you is the first generation, but the ingredients are top-notch. To be honest, this is my trump card. As for the others..."
Lu Miao was silent for a moment, then suddenly laughed out loud:
"Although the supply prices we offered you in previous cooperation were not high, this is not the first time you have sourced goods from the mainland. Compared to others, you should be clear about my market positioning."
That’s true.
Take soap products as an example. In addition to cooperating with Lu Miao, Cheng Yingjie also has other partners in Guangzhou.
Although Lu Miao's essential oil soap prices have always been higher than others.
But along with the prices, the quality of the goods and the repurchase rate also remain high.
From any perspective, she has never been in the general goods market.
Cheng Yingjie chuckled and sighed:
"It seems I was worrying too much."
This was Lu Miao's first time promoting the brand, and Cheng Yingjie was originally worried that she was building too much momentum and that the final result would not be satisfactory, which would lead to disappointment later.
But if you think about it carefully, she is actually an extremely capable and brilliant person, and he can't count the outstanding deeds she has witnessed on one hand.
This time, he really underestimated her.
Lu Miao asked with a smile: "So what do you think?"
Cheng Yingjie did not answer but asked:
"Is this something that needs to be considered?"
After a while, he said in a serious tone:
"This cooperation is of great importance. I will go to Beijing North to meet you for an interview."
Lu Miao's promise was sincere and tempting, but from the perspective of movie advertising placement, her promise seemed a little inadequate.
On the surface, it seems that both parties can achieve a win-win situation.
But in fact, only when the "Rose One" brand really achieves success, will Cheng Yingjie be able to get an equivalent return.
But Lu Miao is Lu Miao, she is not someone else.
An agreement proposed by others would never be signed, but for her, signing or not is just a matter of a word for Cheng Yingjie.
However, Lu Miao did not rush to respond to Cheng Yingjie's request to come to Beijing to sign the contract.
After a brief thought, Lu Miao politely declined:
"I'm quite busy lately and may not be able to spare the time... So, I'll draft the agreement in advance and give it to Xiangdong. You can take a look at it when you come over. If you think it's okay, print it out and sign it with Xiangdong. I'll see how it goes and come over when I have time."
Cheng Yingjie hesitated for two seconds on the other end of the phone, and finally responded "OK".
As for how many years the contract would last, Cheng Yingjie didn't mention it until he hung up the phone.
Since he didn't say anything, Lu Miao didn't mention it again.
However, when drafting the agreement later, Lu Miao drew a line under the contract term.
The plan is to let Chen Xiangdong adapt to the situation at that time. Cheng Yingjie can sign for as many years as he wants within ten years at most.
There is actually no harm in discussing this matter for them. After all, it is a legitimate advertising space.
But it is hard to say what Cheng Yingjie's specific thoughts are. She wants to sign a long-term contract, but others may not be willing.
Anyway, that’s it for now.
If the subsequent profits are really good, it will be easy for both parties to discuss renewal.
However, after drafting the first version of the agreement, Lu Miao fell into deep thought again.
Although the newly designed lipstick packaging has certain characteristics in the mainland market, it still has a certain gap compared with imported luxury brand lipsticks.
If you want to do well in the mid-to-high-end market, you can’t leave packaging behind. Whether it’s aesthetics or quality, you have to keep innovating…
Thinking of this, Lu Miao added a few more strokes on the paper.
A few days later, Chen Xiangdong received the file bag sent by Liu Xiaozhu.
After reading the contents of the agreement and the notes page provided by Lu Miao, Chen Xiangdong scratched the back of his head so hard that his expression almost broke.
Chen Xiangdong couldn't figure it out, so he called Lu Miao and asked:
"Sister-in-law, didn't they just deliver 20,000 sets of packaging boxes? We haven't even used many of them yet! Why are you talking about ordering packaging boxes again?"
It would have been fine if he hadn't called. As soon as he did, Lu Miao suddenly thought of something else and assigned him another task:
"I hadn't thought of custom-making a batch of pinky-sized lipstick tubes, too. I'll make samples for people later. And the outer fabric box. The solid color is too monotonous. Find a few art students to design it, and add some traditional Chinese style paintings to suit the occasion. And I'll also have someone custom-make the lipstick molds. It would be best if they could create that engraved effect..."
Lu Miao kept talking, and Chen Xiangdong could only scratch his head and felt speechless at first.
She continued to talk more and more, and Chen Xiangdong hurriedly said:
"Sister-in-law, please speak slower! I'll find a pen to write it down. You said too much too fast and I can't remember..."
Lu Miao slowed down.
Chen Xiangdong tilted his head, his arm pressed against the microphone, and only after he had memorized everything did he repeat his initial concerns:
"Sister-in-law, the packaging we ordered has just been delivered, and we haven't even started using it yet. Now we have to find someone to design it again. What should we do with the previous ones? Should we just throw them away?"
Lu Miao comforted him with a smile:
"Don't worry, I won't give up anything I've invested in. I know what I'm doing, and I won't let it go to waste."
"Well... okay then!"
Although Chen Xiangdong had some doubts, he had no choice but to agree to the deal when he heard Lu Miao was confident.
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