Chapter 992: Infiltration
In mid-April, the soap inspection report came out.
After confirming that there was no problem with the ingredients, Lu Miao began to discuss the follow-up matters with Chen Xiangdong.
The packaging must be ordered and the price must also be determined.
Lu Miao is particular about selecting materials, and the soap ingredients meet the specifications of "soap", and the price is based on the market price of soap.
The highest price for Peony brand sandalwood soap is two yuan.
Lu Miao considered briefly and set the price at two dollars and fifty cents.
Chen Xiangdong took a deep breath and said:
"Two bars of soap are already very expensive on the market. If we sell it for two and a half dollars, wouldn't that be too much?"
Can anyone come and buy it?
"The purpose of doing business is to make money, and we can't just look at the selling price, we also have to look at the cost."
Lu Miao and Chen Xiangdong calculated the cost issue.
The rough calculation results obtained previously did not include defective soap and costs such as time and labor.
If we really want to count them together, like essential oil soap.
The purchase price of essential oils is there, and the cost of each soap is about one dollar and fifty cents or more.
Tea seed oil soap is much better.
No essential oil ingredients were added, only the base oil was adjusted. The cost of the whole set is between four and five cents per soap.
The price of custom packaging and manual packing accounts for almost half of the total...
Chen Xiangdong was a little surprised.
I was also surprised by the high prices of those small bottles of essential oils.
He was even more surprised that the tea seed oil, which he initially thought was expensive, turned out to be so cheap to make into soap.
I can’t imagine that the cost is only a few cents, but the selling price is two dollars and fifty cents. If it is really made, what kind of profit will be generated?
Chen Xiangdong gradually understood the situation, but he still had some doubts:
"The essential oil soap uses imported ingredients, so the price of two dollars and fifty cents is reasonable...but is it okay to price the tea seed oil soap so high?"
The profit is several times the cost. To be honest, Chen Xiangdong is confused and feels that he is making money in an unscrupulous way.
Lu Miao knew what he was thinking as soon as he heard it, and gave an example with a faint smile:
"Back before individual businesses were allowed, why were the goods sold by dealers always more expensive than the market price? Because they had to take risks, and it involved a lot of risking their lives. But now it's different. Now we rely on this..."
Lu Miao pointed at one side of his temple.
Now it depends on the brain.
Opportunities are everywhere, it just depends on who thinks faster and has more ideas.
And it’s not that their prices are high but the products are not good.
Since they dare to set this price, the quality must be excellent.
Chen Xiangdong nodded, thought for a moment, and continued to express his opinion:
"I definitely believe our products are fine, but the high price limits the consumer base. Isn't that also a drawback? If we differentiate the prices of essential oil soaps and tea seed oil soaps, at least some of them will be affordable to the market."
"You still don't understand the positioning of 'A Rose'. The store specializes in high-quality products, and high-quality products are not mass-produced like regular goods."
Lu Miao shook his head and said:
"Think about it from another perspective. Why is it that the things we have in our store are also available in the market, but no one else can make them at the same price as us?"
Chen Xiangdong was stunned for a moment, as if he had some understanding.
Because of a rose, it has gradually formed its own "style".
In the market, and among a large part of the population, it represents "high-quality products".
Lu Miao continued:
"Your consideration is valid, but we need to emphasize 'maintenance,' not 'imported.' Using 'imported' as a gimmick might make customers curious, and while it might work for the time being, it won't benefit our long-term development."
It is undeniable that foreign technology is advanced and some things are indeed much better than those in China.
But this does not mean that there is absolutely no good in the country.
Even now, there should be places in China that can produce essential oils.
They just haven't touched it yet.
When I find a reliable source of quality, imported essential oils and the like, I will selectively replace them.
Lu Miao is not a person with old-fashioned thinking.
She will still use imported products, but will never rely on them.
Of course, she wants the international market as well as the domestic market.
If we use "imported" as a product gimmick now, then when we replace it with domestic essential oils in the future, will the market still pay for the same price?
Besides, why did Lu Miao give Rose a flower and register the English trademark "Eglantine"?
Because the child’s father had expressed his thoughts in the past:
They cannot just let foreigners earn their money, they also have to find ways to earn money from foreigners.
Lu Miao was deeply influenced by his family and lover and felt it was right.
So when she decided to open a store, she had a hidden idea in her mind.
If the brand of "A Rose" becomes successful.
Then she can also slowly open up the international market and penetrate into their local market, just like those foreign companies in later generations that blended into domestic brands and were difficult to distinguish.
As for why it is "infiltration" instead of open and aboveboard?
because……
Backward nations are like races.
Will be discriminated against...
This is the current international situation.
Like the general public, Chen Xiangdong has a relatively conservative and fixed way of thinking.
But after all, he has run a small business, so it makes sense to him.
He also understood what Lu Miao said.
Like now, Lu Miao bluntly stated the company's business philosophy and development direction. He silently digested it and nodded:
"Okay, I'll make the arrangements now, and I'll come and talk to you if there's anything further."
Lu Miao said "hmm" and watched him leave the hall.
Tang Mei poured hot water from the kitchen and filled up the cup beside Lu Miao.
"Why is business so troublesome?"
"Really?"
Lu Miao said, "Even vegetable farmers selling vegetables have to set up stalls and supply state-owned restaurants."
Tang Mei thought for a moment and said "Oh", then put down the kettle and started chatting with her about something else:
"A few days ago, Erbao came home from school and said that one of her classmates was learning piano and she wanted to learn it too. Did I tell you about this?"
Lu Miao nodded and said:
"I did. Brother You told me when he came back from the parent-teacher conference a few days ago."
Lu Miao and Fu Jingyou have a reasonable division of labor.
While Lu Miao was busy running the company, Fu Jingyou had more time recently to take care of the family and the children.
Let’s talk about Peking University Affiliated Primary School.
The teaching buildings of the affiliated primary school and the affiliated middle school face each other and belong to one entity.
Many of these children come from cadre families.
As long as the conditions are met, parents will generally educate their children well. It is normal to send their children to interest classes or something.
But Mingxia doesn't want to learn piano.
According to her father, the little girl is more interested in the violin...
I didn’t dare to discuss these topics in detail before.
Because there are so many children, if each of them learns several subjects, we may not be able to provide enough for them.
But now it's different.
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