Shen Yu noticed their embarrassment and said to them with a smile, "Director Pan, Director Dong, we have grown a lot of these refreshing teas in Pengcheng. They are also one of our company's specialties and we plan to put them on the market by the end of this year."
"Please take two sample boxes back with you later, and also help us taste them. See how the tea tastes and give us some valuable feedback. Thank you both."
Pan Shaowen and Dong Yu'an exchanged a glance.
Then, Pan Shaowen laughed and said, "Since Chairman Shen is so kind and sincere in inviting us to taste your refreshing tea, we will definitely enjoy it."
"However, we can't just take your samples for free. We'll pay you whatever price you're owed, otherwise we won't dare take them back."
Shen Yu understood and immediately replied with a smile, "Director Pan, I understand what you mean. Many people have already tasted these sample teas, and we didn't intend to charge for them. If you insist on paying, then please give us ten yuan!"
Two boxes of "energizing tea" for ten yuan, no different from the ones given away for free.
The only difference is that they bought it, they didn't receive it as a gift, and no one can cause them any trouble afterward.
Shen Yu is a smart woman, and she does things in a dignified manner. Seeing how cooperative she is, Pan Shaowen and the others breathed a sigh of relief.
Shen Yu also has her bottom line when dealing with them.
She would never give away large sums of money or houses, as this involves some inviolable bottom lines.
Sending a box or two of refreshing tea is merely a courtesy to deepen the relationship, and it's not excessive; it's within the acceptable range for everyone.
The dinner was very lavish and the food was delicious.
Shen Yu, Pan Shaowen, and Dong Yu'an also had a very pleasant conversation.
Finally, she successfully bought the advertising rights for prime-time slots on CCTV for the next year.
the next day.
Shen Yu led her people to the CCTV office building, paid the advertising fee, and handed over the advertisement for Happiness Beverage Factory to CCTV.
The advertisement for Happiness Beverage Factory will begin airing next Sunday, during prime time each day, and will be repeatedly played before and after the main program.
The advertising costs of that era were incredibly cheap compared to the hundreds of millions that are often calculated in later generations. It was like picking up money off the ground. The cost-effectiveness was truly outstanding!
If it weren't for Master Dong saying that their regulations only allow for a maximum of one year of advertising, Shen Yu would have really wanted to buy an even longer period.
When the one-year term expires, if Shen Yu and her company want to buy the advertising rights for this period again, they can only negotiate the advertising contract again based on the price a year later.
With the rapid pace of economic development, advertising prices are bound to change every year.
After finishing up with the advertising business, Shen Yu met with Pan Shaowen from the Foreign Economic Cooperation Office.
At Pan Shaowen's sincere invitation, Shen Yu agreed that if the nationwide advertising campaign could boost sales, she would build a large-scale Happiness Beverage factory in Beijing.
Pan Shaowen happily returned to report to his superiors with the cooperation agreement he had signed with her. He also looked forward to Shen Yu coming to the capital to invest and build a factory as soon as possible.
After finishing this matter, Shen Yu took Wang Chaoyang and Hua Guanghui back first.
She asked Man Jianfeng and Xiang Hong to stay in Beijing, firstly to find suitable large plots of land for building factories and residential communities, with the goal of finding land within the Third Ring Road.
Secondly, we will help her buy more courtyard houses in Beijing, located within the second and third ring roads, which are expected to appreciate dramatically in value in the future.
Shen Yu left Xiang Hong a savings book containing one million yuan, telling her not to worry about using it.
If it's not enough, call her again and she'll top it up.
This one million yuan was given by Shen Yu to Xiang Hong and Man Jianfeng for emergencies, such as buying a courtyard house, which could be paid for directly using this savings account.
However, if it's a large plot of land that costs millions, tens of millions, or even hundreds of millions, then Shen Yu will still have to fly over to handle it.
After Shen Yu, Wang Chaoyang, and Hua Guanghui returned to Guangzhou by plane, she visited the Guangzhou Beverage Factory.
She also instructed Wang Chaoyang and Xie Hangcheng to be prepared for a sales surge and to have the entire factory operate at full capacity.
After returning to Pengcheng, Shen Yu gave the same instructions to Gu Zhongxin, the deputy director of Pengcheng Beverage Factory.
Both factories are now ramping up production, and Shen Yu is looking forward to the day when their factory's sales will explode after the nationwide advertising campaign goes live.
October 26, Sunday.
That very evening, an advertisement for Happiness Beverage Factory was broadcast on CCTV, instantly making the whole country aware of the existence of this Happiness Beverage Factory and the delicious taste of their drinks.
The advertising effect of this era is terrifying.
Because very few people advertise, when an ad comes out, everyone finds it novel and will definitely buy it to try it out.
The next day, department stores, supply and marketing cooperatives, private wholesalers and other businesses from all over the country called the sales departments of the factories in Shenzhen and Guangzhou to place orders.
After receiving orders and payment, the two factories will notify the established Happiness Beverage Factory distribution points in various provinces and cities to ship the goods to the customers.
After the advertisement on CCTV went live, the daily sales of Xingfu Beverage Factory skyrocketed.
Even if both factories operate at full capacity, they still can't keep up with this surge in sales.
Shen Yu then negotiated with the Chinese Business Bureau of the industrial park to rent three more of their factory buildings to further expand Pengcheng's Happiness Beverage Factory.
As a result, the Happiness Beverage Factory in Pengcheng now has five factory buildings in operation, and the number of employees in their Pengcheng factory has reached three thousand.
Looking at the data showing a continuous upward trend and a very positive situation, Shen Yu smiled broadly.
By mid-December, the two factory buildings and dormitories of the second phase of the Guangzhou project were also completed.
The Yangcheng factory has started a new round of recruitment, bringing the number of employees to nearly 2,000.
During this period, Shen Yu also flew to Beijing several times, bought five large plots of land within the Third Ring Road, and also bought more than a dozen courtyard houses with two or three courtyards.
Meanwhile, the twenty jeeps donated by Shen Yu also arrived.
When the Nanshan Bay Police Station received the two jeeps, Lu Weizheng and his colleagues treated Shen Yu to a meal to express their deep gratitude.
When Lu Weizheng learned that Shen Yu had donated twenty jeeps to the government and public security departments because she felt sorry for him traveling by bicycle every day, his love for Shen Yu deepened even further.
He also looked forward to the day when their one-year agreement would be fulfilled.
At the end of the year, Shen Yu summoned Man Jianfeng and Xiang Hong back from the capital to work together on year-end settlements.
This year was busy, but the harvest was also amazing and considerable.
The combined sales of the two factories of Xingfu Beverage Factory reached a staggering 350 million yuan.
This amount is definitely incomparable to the sales figures of later beverage giants, which easily reach tens of billions.
But in this era, this sales volume already makes it a truly national beverage.
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