Chapter 256 Public Relations
"Chen Xingzhi Ren Limeng" once again firmly occupied the top of the hot lists of major social media, but the number one hot search was not the official announcement of the two, but the single entry of "Chen Xingzhi".
It all started with Shen Xingzhi's handwritten letter. The handwritten letter, posted on his own social media page, caught the attention of countless fans and passersby. Everyone could see the determination and persistence between the lines that Shen Xingzhi had to marry Ren Limeng. At the same time, Shen Xingzhi also stated that he was no longer young and it was time for him to start a family and build a career, and he hoped that fans would respect his decision.
At the same time, the discussion entry of "Singer of the Journey of Flower" gradually became a hot search under the quiet public relations operation of marketing companies such as the Star Studio, secretly guiding the direction of public opinion, causing some irrational fans to suddenly fall into a dilemma of silence.
As we all know, Chen Xingzhi has been recognized as a clean person in recent years. There has never been any confirmed scandal inside or outside the circle. This time he finally has an official girlfriend, who can be said to be the only one. Everyone can see Chen Xingzhi's seriousness and determination.
In addition to being a female host who has just become popular in the entertainment industry, this officially announced girlfriend is also Shen Xingzhi's ex-wife before he entered the circle and a junior girl on Shen Xingzhi's university campus. Putting aside the fan filters and pickyness, it is difficult for passers-by not to sigh at Shen Xingzhi's long-lasting love and the difficulties the two have faced along the way.
After a moment of shock and inquiry, many netizens chose to send their blessings. In addition, the discussion of the entry "Chen Xingzhi's singer" was gradually recognized and liked by many people. Finally, while the public remembered that Chen Xingzhi was a top star, they suddenly remembered that Chen Xingzhi was a powerful singer who won the title of King of Singers three times.
Even Chen Xingzhi's girlfriend fans have to admit that Chen Xingzhi has already successfully transformed from a top idol. As a talented singer, the circle has never required him to remain single.
It's just that Shen Xingzhi has been single for too many years, so everyone has ignored this matter. What's more, Shen Xingzhi's flawless handsome face coupled with the absolute strength recognized by everyone has made his top status have no successors.
Traffic in the circle is increasing rapidly, but the term "top traffic" has always been used to refer only to Chen Xingzhi. Only Chen Xingzhi's public relationship can cause such a sensation on social media and attract attention from all parties.
What was even more unexpected was that shortly after the official announcement, Chen Xingzhi posted another new Weibo post, sincerely thanking Hanxing Entertainment for their nearly ten years of partnership, and directly stating that his contract would not be renewed when it expires next month, and that he would set up his own personal studio to be responsible for all subsequent work, which was a plan he had already made.
Ren Limeng clicked on the number one trending search "Chen Xingzhi" which was suddenly followed by the word "explosive". What caught her eye was Chen Xingzhi's new Weibo post. Her pupils suddenly shrank, her mouth slightly opened, and she stared blankly at the screen for a long time.
This evening's big public opinion movement requires the help of Guaxing Studio, so Shen Xingzhi specially asked Guaxing Studio to send someone to Gangcheng to facilitate communication. This is a consensus between Ren Limeng and Shen Xingzhi.
However, Ren Limeng thought that the content that needed to be marketed and publicized by Guanxing Studio only extended to "Chen Xingzhi's singer". She didn't expect that Chen Xingzhi had already decided in advance to publicly announce that his contract with his agency, Hanxing Entertainment, would not be renewed upon expiration. This was very bold, but also very... risky.
Almost instantly, the hot searches were dominated by the news that Shen Xingzhi and Hanxing Entertainment were about to part ways.
Chen Xingzhi has been signed to Hanxing Entertainment since his debut. Over the years, due to many problems such as Hanxing Entertainment letting Chen Xingzhi milk the company's newcomers and failing to clarify scandals in a timely manner, Chen Xingzhi's fans have always been dissatisfied with Hanxing Entertainment and Shen Xingzhi's agent Xu Jiao, and the problems have even gradually been brought to the surface.
Every time Chen Xingzhi holds a concert, at the end, when he thanks the company, all the fans in the audience will shout "it's bankrupt" in unison. Even so, not even many of Chen Xingzhi's fans expected that Chen Xingzhi could be so decisive and straightforward to suddenly announce that the contract would not be renewed.
Hanxing Entertainment has long been one of the four major brokerage companies in the entertainment industry. Chen Xingzhi has always seemed indifferent, but in fact he is loyal and righteous. Fans cursed Hanxing Entertainment for its bankruptcy, and most of their complaints were verbal. No one thought that Chen Xingzhi's departure would come before Hanxing's bankruptcy. Chen Xingzhi's decision not to renew his contract with his old employer Hanxing Entertainment when it expired surprised many people.
Fans who were originally hesitant about Shen Xingzhi's relationship because of Shen Xingzhi's handwritten letter immediately shifted their focus. They no longer needed to think about whether to bless Shen Xingzhi. What attracted them more now was Shen Xingzhi's career. Establishing Shen Xingzhi's personal studio in a de facto sense has been the fans' demand for Hanxing Entertainment for many years. Who would have thought that in the midst of great joy and sorrow, this thing would suddenly come true!
The public relationship seemed to be ignored by many of Shen Xingzhi's fans, and they all tacitly handled it coldly. All their firepower was concentrated on the discussion and control of Shen Xingzhi's escape from the sea of suffering and leaving Hanxing.
For a time, the number of comments under Hanxing Entertainment's official Weibo account surged, causing Hanxing Entertainment, which had been secretly watching the show and stirring up trouble, to suddenly panic. It had to immediately focus on itself and prepare for a stock price plunge that was expected next Monday.
Ren Limeng saw with her own eyes that Chen Xingzhi secretly blocked many calls from Hanxing Entertainment, from the initial caller note "Xu Jiao" to various "Mr. X". Chen Xingzhi's attitude was very cold, with a cold and decisive determination to stop communicating, which caught Hanxing off guard and made them suffer the consequences.
If Hanxing Entertainment hadn't suddenly revealed the old gossip about her and Shen Xingzhi yesterday, Shen Xingzhi would... not have been so resolute and ruthless.
After so many years of working together, Chen Xingzhi made a big decision to leave, and he must have thought it over carefully... He was able to exchange the resources of Hanxing Entertainment and Orange Platform for the reality show "Shanhai", which he didn't like, and brought Li Qingzi, a company artist who was not related to him, to the show to show his face. He should have wanted to do something good before leaving the company and part ways amicably. Unexpectedly, Chen Xingzhi still came to this step.
Ren Limeng didn't know how much of Shen Xingzhi's ruthless attitude was because of her, how much was because of Hanxing Entertainment's attitude, and how much was because of Shen Xingzhi himself, but in the end, Ren Limeng understood that Shen Xingzhi must be feeling bad at the moment.
Even though there didn't seem to be much unusual emotion in Chen Xingzhi's indifferent and cold expression at this moment, Ren Limeng could still sense the hint of depression hidden in the eyes of the person in front of her. She couldn't help but tighten her grip and move her body closer to Chen Xingzhi, as if this would make Chen Xingzhi feel more warmth and feel that someone was accompanying him.
The official account of Hanxing Entertainment has been "playing dead" and has not posted any new Weibo posts. It is a normal change in the entertainment industry for celebrities not to renew their contracts when they expire. Even though Chen Xingzhiding's departure from the nest will put Hanxing Entertainment in a huge passive position for a while, this is originally more of an impact and shock on the company's subsequent development, rather than an immediate hot search discussion.
What made fans and netizens so excited and discussing was the subtleties behind Chen Xingzhi's sudden solo post on Weibo.
When a celebrity's contract expires and they don't renew it, usually both parties agree on a time to post a Weibo together to part ways amicably, thanking for the cooperation and wishing them a bright future. There was nothing wrong with the content of Chen Xingzhi's new Weibo post, but he didn't mention Hanxing Entertainment, nor did Hanxing Entertainment post a Weibo with the same content at the same time. The meaning conveyed by this is really ambiguous, which has sparked speculation among the public.
Even the major brokerage companies couldn't help but secretly intervene, trying to muddy the waters of Chen Xingzhi's contract expiration and non-renewal. The entertainment industry's pie is so small, and now Hanxing Entertainment has suddenly lost its "number one". Chen Xingzhi, who created half of the company's economic value, openly announced that they would go their separate ways. Hanxing Entertainment is in a difficult time, and it is difficult for everyone not to kick the dog when it's down and grab some of the pie for their own meal.
In comparison, Shen Xingzhi's public relationship seems less important. At least the public's attention has been completely diverted unconsciously.
This is the famous attention transfer theory in journalism and communication.
Ren Limeng almost immediately thought of the professional knowledge she had learned, and realized Chen Xingzhi's intention to publicly announce the expiration of the contract with Hanxing Entertainment and not renew it, and understood the most fundamental public relations strategy of Guaxing Studio.
Even though entries related to her relationship with Shen Xingzhi were still densely populated on the hot searches, Ren Limeng was almost certain that the impact of making their relationship public was completely under Shen Xingzhi's control, and all the problems she had anticipated would not exist at all.
In fact, if she knew all of Shen Xingzhi's arrangements in advance, this would not be a gamble for her at all.
But if Shen Xingzhi discussed it with her in advance, Ren Limeng would definitely try every possible way to persuade Shen Xingzhi to change his mind.
The plan chosen by Shen Xingzhi was not the best strategy after Ren Limeng weighed the pros and cons.
"Brother Xingzhi, it's too risky for you to do this."
After a long silence, Ren Limeng couldn't help but frown and spoke slowly. There were too many personal emotions hidden in her muffled tone. Ren Limeng tried hard to make her voice not contain too many accusations and complaints, but when the words came out of her lips, she still let out a melancholy sigh.
Chen Xingzhi's departure from Hanxing Entertainment will certainly have an immeasurable impact on Hanxing Entertainment, but Chen Xingzhi and Hanxing Entertainment have always complemented each other over the years. Chen Xingzhi's grand announcement of non-renewal upon expiration will also have an immeasurable impact on himself.
Having left the four major brokerage companies and just officially announced his relationship, the major brokerage companies will definitely be eyeing Shen Xingzhi's top-tier status and trying to pull him down from the top. It will be even more difficult for other male stars with high traffic not to secretly enter the market at this time to get a piece of the pie and take in the heartbroken fans after Shen Xingzhi made his relationship public.
This is something that is predictable. The rules in the circle have always been like this. Even with the help of a star studio that has been hired with a large sum of money, and other marketing companies and personal studios, in the capital-rich entertainment industry, the situation that Shen Xingzhi will face is still too difficult, as if he is surrounded by tigers and wolves.
Ren Limeng could almost conclude that these things today would definitely affect Shen Xingzhi's career and development in a short period of time. Shen Xingzhi stood very high, and she was also afraid that he would fall too hard.
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