Occasionally, when a gripping drama comes out, Mr. Sheng will happily go through the back door and watch the sequel directly in the film library.
But she has only posted directly on Weibo for promotion a few times over the years.
Among those times were classic hits such as "The Cultivator" and "Star Wars".
While the spectators were still posting comments like "Yay! I'll definitely buy tickets when the movie comes out!", some old fans had already made a witty prediction.
[Sheng Dong’s publicity must be of the highest quality]
[I have a feeling that it will be another exciting time when I have money but cannot get movie tickets. I am a little excited just thinking about it.]
[Ahhhhh, Mr. Sheng is promoting it personally, it must be great! ]
[New fan report: Why does Sheng Dong's promotion look so good? Isn't this movie from her company? Didn't she promote her own movies before? ]
Soon, a lot of popular science comments appeared under this comment.
[No one can ask Mr. Sheng to promote for money, not even his own movies]
[It’s true that Ms. Sheng is the producer, but she has very high standards. She will only promote very good movies and TV series in person.]
[That’s right, sometimes Xingmang Entertainment releases a hot drama, but when I see that Director Sheng doesn’t make any move, I know that this drama is probably not her cup of tea, hahahahahahahahaha]
[Laughing to death, I remember someone interviewed Jiang Zhen and asked Mr. Sheng why he didn’t promote the new movie he starred in. Jiang Zhen said that the movie was too scary and Mr. Sheng didn’t even watch it during the internal preview.]
[There was another time when a drama was filmed by a director who was also under contract with Xingmang. It started off well but ended badly. Director Sheng was also following the drama at the same time. She was so angry that she cursed once every five hours. I heard that she asked the company to enroll the director in a study class overnight so that he could go there for in-depth study before returning to film the drama.]
[I ate this melon too, director.
Like, I just graduated, I have talent but I don’t know how to use it. I heard that the registration fee for that director training class is very expensive. It’s really annoying for a director to have to go back to school right after graduating from school.】
[It seems that there was also an 18th-tier actor in Xingmang who was criticized by Director Sheng for his poor acting skills. As a result, he signed up for an acting improvement course the next day and checked in on his progress on Weibo every day. Later, his acting skills really improved by leaps and bounds.]
[Hahahahahaha, even the chairman has complained, how dare he not study hard?]
[So I won’t believe in other bloggers’ recommendations, but I will definitely believe in our Director Sheng, because our Director Sheng never compromises herself. Even if her own movies and actors are not good, she will still criticize them (dog head) (dog head)]
Many artists in the circle follow Sheng Quan. To be precise, not only artists, but also directors, screenwriters, hosts, agents, and even many official Weibo accounts of companies in the entertainment industry follow her.
The main reason is that Sheng Quan has a lot of resources, and Xingmang Entertainment is wealthy and powerful. It produces a large number of high-quality works every year, and it will not only use the first-line artists who have been promoted. As long as the role is suitable and the ability is in place, even if she is a newcomer, Xingmang dares to let her/him be the protagonist.
This is the confidence that Chairman Sheng Quan gives to the company. Generally, any crew that has a slightly larger investment would not dare to use unknown actors as the leading roles, for fear that the show would flop and all the money would be lost.
Therefore, stories like "selecting an unknown but good actor as the protagonist" will become a good story in and outside the circle every time it happens.
Of course, if the drama is a hit, it will be a good story, but if it flop, then it will be silent.
The most rare thing about Sheng Quan is that she obviously likes to use newcomers, but she also treats "old actors" equally. For all works under Xingmang Entertainment, the main consideration when selecting actors is suitability. If there are no suitable actors in the company, Xingmang does not mind using actors from other companies.
Some companies think that Star Mang is stupid. It’s okay to make small dramas and movies, but why do they invest so much money and give artists from other companies a bargain? Take "Polar - The Best Player" for example, which Star Mang put all its efforts into creating. The investment amount is so high, but in the end, actors who are not from Star Mang Company were given the leading roles.
It’s not like Xingmang doesn’t have famous actors. Even if their age is not suitable, they can just use special effects makeup or ask the screenwriter to change the script and their age.
In their view, Sheng Quan's actions were like planting a tree with great effort, only to have the fruit given away to others in the end.
Sheng Quan usually likes collaborations, but he was very persistent at this time: "As long as we can achieve the best effect, it doesn't matter if only the protagonist is not a Xingmang contracted artist, even if all the members are not."
Making a movie is not like making a hodgepodge where you can put all kinds of vegetables and meat into it. Whether as a chairman or as a viewer, Sheng Quan is unwilling to do such things as "forcing unsuitable actors into unsuitable roles in order to maximize profits."
Of course, if it's appropriate, she would be willing to do so.
It's just that the main character didn't use a star artist, not all the characters are useless. There are so many characters in a movie, many of them are just "passersby" who only appear in the screen for one minute. These roles that will not affect the main storyline and viewing experience are basically played by the company's contracted artists.
Most of them are newcomers or are not famous. Being able to appear in such a hugely invested movie, even for just a dozen seconds, is definitely a great opportunity that many people would not even dare to think about.
Even Tan Chen and his friends made a brief appearance in the movie.
It's not acting, but the recording scene of this year's global competition is played in the movie in a flashback way, using the cheers of the audience, the real-time broadcast on the big screen of the shopping mall, and a group of e-sports players standing on the podium with high spirits to show how popular the polar region is.
Along with the Po Shui Team, other artists from Xing Mang who were able to get suitable roles also appeared, such as Yan Hui, Hua Qing, Jiang Zhen and others who are now very popular. No matter how busy their schedules were, they tried their best to make time to make guest appearances.
It is conceivable that their fans will bring a natural audience to the film.
The words "Star Mang Production" have become a guarantee of quality, not to mention the cameo appearances of these big stars who are doing better and better. The success of this movie seems to be a natural thing.
Some young actors who failed to get roles were not discouraged. Although they had nothing to do with the film, it did not stop them from reposting Sheng Quan's promotional Weibo and praising the film themselves:
[I am looking forward to it just by watching the preview. I will definitely buy a ticket to support it (花) (花)]
It looks like he is flattering, but in fact... he is really flattering.
The actor said to his agent: "Of course I have to shoot it. What if Director Sheng sees my forwarding by chance and clicks on it and finds a role that suits me and asks me to play it?"
The agent who originally wanted to stop him thought the same thing.
This actor is really not dreaming. Everyone in the circle knows that Sheng Quan has this habit. For example, the pair of sisters who made silly little videos could only be considered internet celebrities at best.
As a result, Sheng Quan himself saw the video of "Sheng Quan's Call to Action" and thought they were suitable for a pair of roles in "The Player" and gave them a chance to audition.
As a result, they actually got those two roles.
As soon as the trailer came out, someone with good eyesight spotted the shot of the sisters. Although they only flashed by briefly in the trailer, it was clear from the lines that they were not from ordinary people.
Isn’t this enviable?
Thinking of the successful precedent of the sisters, the agent immediately changed his tone: "Yes, how about this, on the day the movie is released, I will make time for you to go to the cinema and watch the movie."
Although this actor is not a big name, his agent wants to take good care of him: "I'll arrange for someone to secretly take photos of you, and then buy a hot search for you dressing up to watch a movie. Even if you don't catch Mr. Sheng's eye, it'll be fine if it can bring some popularity."
The actor nodded excitedly and sighed, "Sometimes I wish I was the one that Director Sheng complained about for poor acting skills. At least being noticed by Director Sheng is an opportunity."
"What are you thinking? Director Sheng knows his limits. Didn't you see that the people she complained about were all artists from her own company? Also, do you really think that being complained about by Director Sheng is a bad thing?"
The actor was puzzled: "Isn't it? The boss called him out by name and said he was unprofessional."
Agent: "Being called unprofessional by the boss and then being put on ice is a bad thing. Being called unprofessional by the boss and then being asked to learn and improve is an opportunity."
He sighed, "Otherwise, the artists of Xingmang would all be united in supporting Director Sheng. Her frank criticism and direct request for learning are the most reassuring. At least it lets people know that in Xingmang Entertainment, if you have the ability, you will definitely get the opportunity."
The more the agent thought about it, the more he felt that it was no wonder that Xingmang had grown so big and strong in just over three years.
"When President Sheng complains about her own artists, the artists will thank her for giving them the opportunity to learn, and fans will think she speaks her mind and won't cover up just because she's a family member, because she's a famous figure after all."
The actor could only admire what he heard and quickly took out his cell phone.
Agent: “What are you doing?”
"I'll praise you a few more times, but I always feel like I didn't really mean it!"
There are many artists like them who try to find ways to gain popularity by exaggerating before the movie is released. Sheng Quan is happy to see these people voluntarily come forward to create the atmosphere.
Everything went smoothly, and on the eve of the movie's release, Sheng Quan went to the research institute.
——Ning Zhou is really amazing.
One gaming holographic cabin after another lay quietly in the vast space, allowing Sheng Quan to look at them one by one.
Polar Headquarters After discovering that China had released a film set in the polar regions and ensuring that the producers owned the copyright, they didn't care much.
Just a movie.
If the results are good, it means that Polar will gain a large number of new paying players.
Poor grades have nothing to do with them.
Polar's shareholders may not be in harmony in other aspects, but they are united in making money.
As long as it benefits them, no one will care how a movie from China is made, including the small share of year-end shares, which is just a tiny part that no one will pay attention to, just to stimulate consumption.
Sheng Quan, which was once very popular recently, went to great lengths to spend 200 million yuan to get year-end shares, just to spend huge sums of money to make a movie that the official can make a profit without doing anything?
A staff member put down the report with a smile, thinking: It turns out that rich people are all willful.
Well, it’s a bit of a sucker.
(End of this chapter)