The attention paid to "The Road of Life" was almost zero at the beginning. After all, the original novel was not popular, the book fans were all indifferent, the director was unknown, and the actors were not famous.
But it is precisely this obscure drama that has made its presence felt because of Sheng Quan, the famous rich man.
The gimmick of "rich book fan personally supervising the filming" alone is enough to attract a large number of viewers and raise expectations before the show even starts.
However, there are also people who pour cold water on the show, suggesting that people shouldn't take the show too seriously. To this day, a highly-rated post is still hanging under a thread discussing the yet-to-be-aired show "Road of Life".
[Don’t say anything like “trust the aesthetics of rich people”. Watching TV dramas and filming TV dramas are two different things. Just because you watch TV dramas well doesn’t mean you can direct filming. Aren’t there many movies that are invested in by rich people but fail? Not to mention that Sheng Quan is not a professional investor. I remind you that she is a complete layman in the entertainment industry. Even if she opened a company, she is still a layman. I can’t imagine a layman giving advice to an expert.]
The reason why it has been highly praised is naturally because many people agree with the opinion of this netizen. Compared with the views of "Oh, this actor is good-looking, I'm going to buy it" and "The quality must be fine if the book fans personally invested in it", they are more rational.
There is no doubt that Sheng Quan is indeed rich.
But does having money mean that the dramas she invests in will definitely be good? Not necessarily.
Don't even mention how low the possibility is that this drama is good, just say one thing, now the public's expectations have been aroused, people are like this, you think you are just going to have a quick bite on the street and someone treats you to a big meal, that's a surprise, but if someone tells you they are going to have a big meal, and you go there with great enthusiasm , but it turns out you are eating at a roadside stall, even if the food isn't bad, that's a disappointment.
To sum up, there are quite a few people who hold such pessimistic views, and they are not even deliberately speaking pessimistically, they are just making reasonable assumptions.
The Road of Life was launched under such a discussion.
In this situation, the crew is under a lot of pressure. This is how the entertainment industry works. It is good to have such a large amount of traffic before the show even starts airing, but once the results are not good, the previous praise and expectations will immediately turn into disappointment and resentment.
The higher you are praised before, the harder you will fall later.
Even Wanbao, who had almost recovered from surgery, was so nervous after the first six episodes that he didn't dare to turn on any electronic devices.
He was indeed very confident in his abilities and efforts. Even when he was recuperating in a hospital bed after surgery, he was supervising the filming of the crew remotely, and his phone calls with the assistant director and others almost always lasted more than five hours every day.
As soon as he was able to walk, he returned to the crew to continue working. If it weren't for the producer Yu Xiangwan watching over him, he would have wanted to stay up all night to make up for the working hours during his recuperation.
But he was confident during the filming, but when the show really started, Wanbao was not so confident anymore.
Although the price of the first broadcast rights far exceeded his expectations, he wanted his work to be recognized more than making money.
Not only him, most of the actors in the crew were also nervous.
They also can't help thinking, "I don't think I performed well in one scene. Is the character I'm trying to portray still not fitting enough?" "Did I perform well in many small details? Will the audience dislike my character's small shortcomings?"
This opportunity is very important for all the actors in the crew.
At this time, they didn't even dare to have too high hopes. They just wanted to achieve better results. If they could reach the standard of a good drama, they would be thankful to God and Director Sheng.
But after the first six episodes were aired, there wasn’t even any preparation before the show became an instant hit.
To tell whether a drama is good or not, you don’t need to look at the background data, just look at the audience reaction.
Only six episodes have been aired, and there are already secondary creation videos edited by hand that look like a tentacle monster with eight tentacles. The popularity of the original work "The Road of Life", which had been declining, has soared again.
The audience's love for a drama is unstoppable. When they think a drama is good, a large part of the audience will shout everywhere with excitement and joy, and with full enthusiasm, they will try their best to share and recommend it on various platforms and even in reality.
The production team obviously didn't give them a penny, but they acted more like online trolls than the paid online trolls, and their feelings were so genuine.
This is collectively referred to as: tap water.
Sheng Quan is now watching the speeches of the "tap water" on various platforms.
【It's so good, so good! I cried every episode, but it's not the kind of crying that's suppressed, it's the kind of crying that's moving, I feel the same way, it's been a long time since I've seen a drama that can make people calm down and watch it, it makes people feel as if they really exist, woo woo woo, at first I thought the teacher was too fierce, I thought he was bald, fierce and not clean, but when I saw him fiercely put his coat on Xiuxiu when she had her period, saying that he punished her to clean the toilet, and then he was cold and awkward waiting for the boss lady to open the door at the door of the canteen, asking the boss lady to send sanitary napkins to the students, I really, it's great to have such a teacher! 】
[Me too, me too! Especially when Xiuxiu went to the toilet and found blood on her pants, she felt so ashamed and didn’t know what to do, so she begged the toilet god to save her. As a result, the landlady immediately handed over a sanitary napkin from the cubicle, and Xiuxiu had a confused and happy expression on her face. I really went back and watched it several times. At that time, I also thought that it was the landlady who was there by coincidence. It was not until the last scene at the end that I realized it was Teacher Ma.]
【Teacher Ma = God of the Toilet】
[I was quite happy when I saw Xiuxiu telling her classmates that the God of Toilets really existed. But when I saw the ending, I was like, “Wow, it’s great to have a teacher like this.”]
[I remembered my junior high school teacher. She looked very fierce and I was very afraid of her at that time. But when I lost the food allowance given by my family and had no money to eat, she brought me food every day. I want to go back to my alma mater to visit]
[My first reaction after watching it was, where is the next episode? My second reaction was, I have a good show to watch while eating! I want to watch it with every meal!!]
[Me in front: A bunch of little brats actually believe in the so-called toilet god? Me in the back: Woohoo, the toilet god really exists! ]
[Officer Qin is so handsome, so handsome, so handsome. I must say this three times! ]
[The fans of the original novel excitedly said, it is so well restored! Woohoo, every character is so well restored, it is as if they appeared alive in front of us, I was so excited that I cried. Sure enough, this kind of original novel adaptation should have an original novel fan to supervise it! ! ]
[The aloof police officer Qin seems to be indifferent to everyone, but when the gangsters appear, he will help the new colleague without hesitation. He will buy those hairbands and jewelry that he doesn't need at all when passing by the stall of the poor old lady. Wow, no wonder Sheng Quan likes him, I like him too! ]
[I have already reached the original book. I will finish reading the original book tonight! ]
[A very heartwarming drama, the only problem is why there are only six episodes]
【As a professional audience who has been watching dramas for 20 years! I bet! As long as the quality of this drama remains the same, it will be a hit!! The script is warm and tear-jerking with a comedic effect. Every character is well-developed, and the actors' acting is natural. There is no melodrama or emotional entanglement. Everyone's strengths and weaknesses are so normal and natural. It's only six episodes, but I have decided to watch it twice. Maybe I will watch it three or four times in the future. It is completely worth watching repeatedly】
[A really heartwarming drama: Teacher Ma likes to take advantage of students, she would eat their snacks, take their comic books and read them secretly, but she also paid for sanitary napkins for female students who were having their period out of her own pocket, and she didn't let the lady boss tell her about herself for fear of embarrassing them. Officer Qin seemed unkind and harsh in law enforcement, but he would spend money to buy things for an old lady after get off work so that she could go home early. Wu Qin was the kind of student who loved to tell tales that everyone disliked, but she would also bravely rush out and say the police were here when she saw her classmates being blocked by gangsters...]
[I just found out that this drama only has 32 episodes!!! Bad news, my friends!!! Those watered-down rubbish usually starts at 50 episodes! Why is such a good drama only 32 episodes!!!]
[Upstairs, is there a possibility that it only has 32 episodes because it is not watered down?]
【Ah!!! I want to continue watching! Please release the remaining 26 episodes!!!】
The more Sheng Quan watched, the more he resonated with the stories. He liked each and every one of the stories he said were good. He even skillfully switched to a small account (provided by 006, to ensure safety) and started to flatter the stories crazily.
She is not acting as a water army for her own drama, but is promoting it just as a drama follower.
In fact, before the show was broadcast, all she was thinking about was how it would be broadcast and how to promote it. After the show was broadcast, Director Sheng, who came from the book, suddenly realized something.
This is a real world.
When reading the novel, there is only a brief description of the popularity of "The Road of Life", which just lets the audience know roughly why the drama is so popular.
But now, she can actually see the content!
While watching the TV series "Road of Life", Sheng Quan felt an incomparable sense of happiness.
The entertainment industry in this world is much more inward-looking than the one in her previous life. "The Road of Life", which was able to stand out in such an inward-looking environment, naturally did not disappoint her.
When Sheng Quan saw it, he felt so happy.
It is worthy of being a drama that has been left out of the original novel for so many years and is still a hit when it is broadcast again.
It's so pretty! It goes really well with rice ! It's as good as Lao Gan Ma. It's a pity that there is no Lao Gan Ma in this world, otherwise she would definitely buy it and mix it with rice while eating.
It turns out that the happiest thing in the world is not coming to a brand new world, but seeing countless beautiful and high-quality old works (including TV series, movies, novels, comics, animation, etc.).
In addition to seeing these beautiful and high-quality old works, you can also invest in new works that are even better looking and of higher quality.
The best part is! These works not only satisfy her, but they also make her money! There is no happiest thing in the world than this.
Oh no, this is not the happiest thing in the world.
After watching the sixth episode, Sheng Quan calmly took out his cell phone, found the corresponding department, and saw that the top leader was Director Miao, so he immediately poked the other party.
[Director Miao, do you have a copy of the complete set of "The Road to Life" in the film library? ]
Miao Zhu is sitting in front of his computer assigning tasks to his subordinates.
She was interrupted by a pop-up notification on the computer, and she muttered unhappily: "Who is it? If you have something to say, just say it. Why are you poking me..."
The subordinate took a look and opened his eyes wide: "Director, it seems that Director Sheng is looking for you."
Director Miao took a closer look and coughed dryly: "As expected of Director Sheng, this way of posting messages is worth promoting. It is efficient and quick, and allows people to see the message immediately and respond in time."
She quickly tried to save her face and replied: [Yes, Mr. Sheng, there is indeed a backup of the complete set of "The Road to Life" in our company's film library, which was handed over by our department. What is the matter with you asking this? ]
Could it be that something went wrong with the entire series of "Life Road"? Could it have been leaked? That was definitely not a problem on their end. She had been keeping a close eye on the entire process. Maybe it was the fault of the editing company and the broadcasting platform.
Director Miao was thinking about this when he saw two messages from Director Sheng's account:
[I was following the drama, but it ended after the sixth episode]
[It's fine if you have the complete set. I'll ask Xiao Zheng to come over later. Please take the trouble to take him to make a copy.]
Yes, the happiest thing is that Shengquan, the investor, can not only happily watch the drama, but also, after watching the six episodes broadcast on the platform, directly find the entire series from its own company's film library and watch it all in one go.
Director Miao was stunned for a moment, then he remembered that his chairman was only in his twenties, so it seemed normal for him to like watching TV series.
At this moment, all the thoughts turned into excitement of "receiving windfall".
She did not refuse by saying things like "it's my job, it's not hard, no need for red envelopes". Although she had not worked in Xingmang for a long time, everyone in the company knew that the chairman would give red envelopes whenever he asked people to help with "private matters", even if it was just a small matter that did not interfere with work.
Although the amount of the red envelope was not so large that it would make people smack their lips for their salary, how could they not be happy to get a small amount of money for free! Moreover, every time Director Sheng asked them to do private things, it was basically during working hours.
The reason why Director Miao is the director is naturally because of her strong ability and good qualifications. She must have worked in other companies before. She has seen many employees helping leaders with private matters after get off work, and they didn't even give them a polite word of thanks, let alone red envelopes.
But in Xingmang, leaders set an example for their subordinates, because of Director Sheng's habit of giving out red envelopes for personal matters, all the leaders have followed suit. If they want their subordinates to help with their personal matters, even if they don't give out red envelopes, they will treat them to a meal or give them milk tea or coffee, etc.
Situations like the one Director Miao had seen before, where management failed to distinguish between public and private affairs and treated employees as servants, would never happen in Xingmang.
She was very happy and once again praised herself for her smart move of coming for an interview as soon as she saw the news that Xingmang was recruiting.
While watching the conversation on the screen, she suddenly came up with an idea, an idea that could make "The Road of Life", which her own company had invested in, more popular.
But this job should belong to the entertainment marketing department, not the department she is in charge of.
If a similar cross-departmental idea had arisen in his previous company, Director Miao would have silently swallowed it, thinking that less trouble is worse than more.
Anyway, it's not her area of responsibility, isn't it enough for her to do her job well? How popular the company's dramas are is not a big deal for her, as long as she gets paid as usual.
If she rashly interferes with the work of other departments, they might be unhappy.
But at this moment, Director Miao already had a strong sense of belonging to Xingmang, and had a harmonious relationship with his colleagues in the company. He already knew that the company's most powerful chairman, Mr. Sheng, was actually very easy to talk to. He hesitated for only a few seconds before putting his hands back on the keyboard:
[Mr. Sheng, can this conversation of ours be spread? ]
**** On Weibo, a very ordinary life account posted a blog post. It was originally a very ordinary thing, but soon, because of the information contained in it, it caused speculation and discussion among passers-by.
After going around in circles, it became a game where everyone had to guess together.
There isn’t much content, just daily work complaints, but the amount of information is huge:
[I follow the TV series or my boss follows the TV series.]
My boss and I were following the same TV series. I was so addicted to it that I was screaming and anxiously waiting for the next episode and next week. My boss was so addicted to it that he went to his own company to copy the entire series.
The key is that I also want to watch the next episode! But according to confidentiality regulations, I can't watch it! Ahhhhhhh, not only can I not watch it, I also have to take my boss's secretary to make a copy, and then watch with bleeding heart as the secretary takes the copied TV series to the boss, while I continue to wait anxiously for next week...】
Chat screenshot with blurred name, drama title and episode.
I only took a screenshot of the part where I took people to copy it.
This seemed like an ordinary daily work routine, but netizens were envious and curious because of "the boss can watch the entire series", "his own film library" and "the boss lets his subordinates copy things from his own film library and even gives them red envelopes".
Some people envy the boss, while others envy the blogger.
[Is this the life of rich people? I am still waiting, but they can watch the whole series in advance (crying)]
[I'm so jealous!!! I'm following the series and I wish I could be the boss!!!]
[Am I the only one who is concerned about the fact that the blogger’s boss sent her a red envelope? Her boss even said thank you for your hard work! Thank you for your hard work!!!]
[My boss only treats me as a cleaning nanny and a free tutor for his children, but other bosses give me red envelopes even for such trivial matters]
[What drama? What drama? Is it the one I’m following? Is it? Is it? ? ]
[There are quite a few TV series recently, but since my boss and blogger are following them, they must be good. I have quickly locked on several titles, so can the full series be released for everyone to watch together?]
[I don’t follow TV series, but I am curious, what kind of TV series is so good that even a big boss with a movie library is following it]
【Aaaaaaah what a great boss!!! Judging from the time, the blogger was still at work, and he even gave me a red envelope as hard work fee. Does such a boss really exist?!】
The blogger picked and chose and answered a few comments.
[The atmosphere in our company is like this, with a clear distinction between public and private affairs, which is also determined by the boss. So not only the boss, but also the leadership will give some hard work fees or treat their subordinates to meals when they ask them to do private things]
[The boss is indeed very rich, but she is a very nice person. She always chats and laughs with us when she comes to the company. The point is, our company's overtime pay is doubled.]
[I envy my boss too, woooo, I've been seriously thinking about whether I should flatter my boss next time, and see if she can let me watch the whole series because we're both fans of the drama.]
[I won’t tell you the title of the drama, lest my boss find out]
The blogger seemed to have said nothing, but the more she did so, the more the netizens who were surfing the Internet with microscopes became like wild animals in a melon field, once again possessed by famous detectives and finding key pieces of information.
[The drama is currently being serialized, so it is likely to be good, otherwise why is the boss watching it? And the blogger mentioned "she", so the boss is a woman]
[Also, the xth episode with code in the middle is a single digit according to the layout, which means that the number of episodes of this series is less than ten. There are only two recent series that are good to watch if they are less than ten episodes, "Life Road" and "Dong Family Courtyard"]
[The only ones who have the full source of the film are the producers, editors, and platforms. I searched them all. The editing company of "Dong Jia Da Yuan" is a female boss, but she is already in her fifties. I think it is unlikely that she will use it. On the other hand, the investor of "Life Road" is Shengquan.]
As we unravel the mystery, more and more information emerges.
[Yes, Shengquan’s company offers very good treatment, that’s right! ]
[Besides, Sheng Quan is a fan of the original novel of "Life Road", so it is normal for her to follow the drama]
[Fuck, if this is Sheng Quan... Is the boss still in need of employees? ! The kind that would receive a red envelope right after graduating from college! ]
[Damn! I wouldn’t know if I didn’t search. Look at how good the benefits of Shengquan Xingmang Entertainment are. No, look at how good the benefits my boss gives me. Are they still hiring?! I can fly over right now!]
【I want the full set too!! I want to watch it too!!!】
When the discussion was almost heated, Sheng Quan sent out a Weibo post.
Sheng Quan: [That boss is indeed me (covering my face). I have to say, it’s really fun to follow the drama. I can’t show you the whole series, but I have discussed with the platform and will release two more episodes tonight. I hope you all enjoy following the drama.]
This Weibo post immediately made the fans of the drama excited.
[Ahhhhh more updates!!
Sister Sheng, I love you! ! ! ! 】
[Oh my god! What a good thing I saw! ! Is this the legendary power of money! ]
[Mr. Sheng drank the soup but didn’t forget to give us meat. What a loyalty! ! ! ]
[I haven't watched "The Road to Life". Is it really that good? Even Sheng Quan has to look for the full episode to watch it]
[The above is really good! It’s super good!! Highly recommended! I just finished watching it for the second time, and I also want to watch the remaining 26 episodes!!! Sister Sheng, can you take me with you?]
【Sister Sheng, take me! 】
【Take me! 】
【Me, me, me!!】
That night, the topics #Sheng Quan makes life more exciting##Sheng Quan follows the drama# once again appeared on the hot search.
This really convinced colleagues in the industry. The key point is that it is obvious that the popularity in this hot search is not bought. It is really genuine and was piled up by netizens themselves.
Because it was another topic linkage, and just like before, all the people and things originally related to Sheng Quan were brought up and talked about.
The most important thing is that this hot search not only made the already popular "Road of Life" even more popular, but also promoted Star Entertainment in disguise.
One glance is enough to tell that Sheng Quan, the major investor of "Life Road" and chairman of Xingmang Entertainment, has won.
People in the industry who were already impressed by Sheng Quan because of the popularity of "Road of Life" were now even more impressed.
"Oh my goodness, I have to follow Sheng Quan and invest in that fairy tale movie. She is a lucky person."
Others spend money and get nothing in return, but she spends money and gets applause, flowers, fans and resources.
Other employees posted on Weibo to complain about the company, which damaged the company's reputation. Her employees posted on Weibo, which directly made her famous and wealthy, and her fans soared.
The most annoying thing is.
This time she didn't even have to spend money.
(End of this chapter)