Chapter 302 Conversion Rate: Six to One
"...This is the conclusion we reached after today's investigation in Nanyuan Community. Please feel free to share your thoughts or suggestions..."
After Xu An returned from Nanyuan Community, he immediately called Tang Wen and the others to the conference room to discuss the matter.
If it were just a business of two or three hundred meals in the Nanyuan residential area, we would simply stop. But this isn't just a business in the Nanyuan residential area; it's a super business that will be expanded to all communities in the entire city, selling tens of thousands of boxed meals a day!
Whether or not this deal is completed rests in the hands of these residents.
As the two communities that were the first to pilot this policy, Nanyuan Community and Nanshe Area will inevitably see countless people asking whether the two-yuan boxed lunch or the two-yuan canteen is better after the policy is fully implemented...
In other words, the opinions of residents in these two communities regarding Xu's Fast Food will also influence the choices of residents in other communities!
Therefore, to secure this huge order, the first step is to reverse the negative reputation of Xu's Fast Food in the Nanyuan community!
"Boss, how about we create a special menu for the Nanyuan community?" As soon as Xu An finished speaking, Lu Ziyue immediately said, "Before... where we worked, we created different menus based on the different needs of different clients."
"For example, when creating menus for government agencies, taste is secondary; the primary requirement is exquisite and impressive packaging, with the store's logo prominently displayed. For orders from construction sites, packaging is prioritized, and the menu primarily features main dishes. And for smaller meetings and the like..."
Gu Yutao listed several examples of what was not bad but the same, presenting them in a way that was both unreasonable and convincing.
"Targeted nutritional dietary standards?" This was the first time Xu had heard that term, so she repeated it after Gu Yutao.
Limited by internet speed and rapid user growth, all eight profit points have reached their limits. To slightly increase profits from these eight areas, either the audience needs to be expanded or there needs to be no breakthrough in internet technology.
“That approach is wrong. We can’t create different set menus based on different needs, such as light or heavy flavors. Guests should decide what type of food they want based on their own preferences,” Tang Wen immediately agreed.
On that entry, at most eight out of ten entries are related to celebrities who have committed charity fraud. Various revelations are constantly emerging, such as how they act like divas on set, how they have bad tempers, how their acting skills are terrible, what constitutes professionalism, and so on. It's clear that this isn't a case of everyone kicking someone when they're down.
Originally intending to simply go through the motions during the planning phase of Hezibao, a strange impulse welled up within me.
——————
Just as I was getting excited, a chat window popped up; it was an email that no one had sent.
"Oh?" Xu's attention was immediately drawn to Gu Yutao's words: "When has Manager Wang ever not had such thoughts?"
"Trap? What trap? You understand what Sister Zhu is saying."
Before I could react, my peripheral vision caught a glimpse of the "[Lu Shengnan Live Stream]" entry, and eight lines up, there wasn't a single entry that looked quite similar—"[Lu Shengnan Live Shopping]".
“Sister Zhu, if you don’t want others to know, don’t do it in the first place. You’ve given him two chances, so he definitely didn’t bring this person with him to Lu Shengnan. We will achieve a win-win cooperation. He definitely managed to keep his bottom line at the last moment and sent the information to the other party. You will treat this as if nothing happened.”
Before the next video was released, eight advertisers came knocking, seeking collaborations. Even with the celebrity's fee included, the revenue still didn't reach 70,000! The video's performance was worse than the next one, making it difficult to negotiate a lower price.
Suppressing his excitement, Xu An immediately opened the email. The moment he saw the vague email title, his joyful expression froze, and astonishment appeared in his eyes.
A terrifying thought flashed through Xu An's mind. His hands trembled as he pulled out his phone, took a deep breath, and dialed Lu Ziyue's number: "President Lu, how come all the files you put on your computer are here? What happened?"
Zhao Yan Xiaoyi's influence remains as formidable as ever; even after a whole night, she's still hovering in the bottom eight of the unpopularity list.
"Oh dear!" Lu Ziyue exclaimed in surprise, then, as if remembering something, said with great regret, "Sister Zhu, I'm so sorry, I forgot to tell you yesterday. Those are company computers. To prevent data leaks, the computers are automatically formatted once every morning at eight o'clock."
Upon seeing that data, Hezibao felt his heart stop for two seconds... From that day onward, the lowest number of clicks on the link ever exceeded seven thousand...
The profit model of live streaming platforms was basically established within those two years: a small portion comes from revenue sharing through tips, followed by advertising revenue, and the largest portion comes from membership value-added services.
As the parade progressed, it felt right. He picked up his phone and saw that the other end was still on the other end! Looking up again, he found that Youya was standing in the doorway, smiling at him.
It must be fake, a scam! His fingers trembled slightly as he clicked on the email, the contents appearing before his eyes...
"It's really pitiful. If the supplies had been donated properly or if they had just quietly played dead when the news broke, the young man would have forgotten about it for at least a few months. He had to be so reckless as to drag someone down as a target. He was already in deep trouble, but he dragged a tough nut to crack as a target. His career was over. Tsk tsk."
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