Chapter 303 Not to be underestimated
"...After Zhao Yan's righteous video was released last night, our store's reputation improved. The latest blog post received over 30,000 comments, most of which were creative apologies... The number of viewers in the live stream peaked at 50,000, with an average of around 22,000..."
“Yes,” Gu Jiayi continued, following Tang Wen’s lead. “An hour after the video was released, some customers who had requested returns and refunds withdrew their orders from Taobao Store… Some customers who had cancelled their orders also reordered, with the total amount basically doubling…”
He turned the page of the documents under his command, and his voice almost seamlessly transitioned into a report on another part of the content.
"...A total of 4,372 customers placed orders through the live stream, with a total order amount of 104,600 yuan and a total product volume of 13 tons... Among them, the red-fleshed sweet potatoes and yellow-fleshed sweet potatoes shown on camera in the live stream accounted for one-third of the sales..."
With a swish, Gu Jiayi turned another page of the document in her hand.
"...The live stream not only boosted sales of agricultural products from Hezibao, but also sales of Xu's braised food. Of the more than 4,000 customers who placed orders, nearly half also purchased braised food... The total amount of goods was 5,132 jin..."
Gu Jiayi's report was very long and contained a lot of complicated data, but no one in the meeting room showed any impatience. Everyone listened attentively and wrote down the key figures as needed.
Shi Cai was fairly satisfied with that number. After all, she was a newcomer with a new live streaming room, and it was a mistake to expect that to be the result of her first broadcast.
So Bowen led the applause. Although the two heroes were still with Shi Caiquan and wouldn't hear the applause from the other side, the necessary ceremony still had to be given.
"With livestream sales exceeding 100,000 yuan, that must have broken the livestream shopping record on the platform!" Shi Cai exclaimed while clapping.
"Yes, that record was so broken it was terrifying. You were afraid that those people placed the orders on impulse and then canceled them before they even realized what was happening..." He Zibao said, seemingly recalling that horrific scene, and couldn't help but shudder.
[...Xu'an Catering hasn't even felt the coldness of Xiaojia yet. In just one day, they sold a full seventeen tons of agricultural products, clearing out nearly half of Gu Jiayi's agricultural product inventory. Xu'an Catering, on behalf of Gu Jiayi, expresses its deepest gratitude for Xiaojia's support... However, given the short shelf life of agricultural products, we hope Xiaojia will consume rationally and within their means, avoiding impulsive purchases of small quantities of agricultural products to prevent waste...]
In my past life, I often saw reports about live-stream shopping. Spending over ten million was considered extremely rare, let alone over a hundred million; even over a billion had happened before. I truly never imagined that back then, a live-streaming sales exceeding one hundred thousand could actually secure the top spot...
He Zibao recalled the content of their conversation and thought that Bowen had come up with that idea to increase orders and boost sales, so he quickly tried to dissuade him.
When it comes to "impulsive consumption," the antonym "rational consumption" naturally comes to mind.
[Who does this boss think he is? He expects us to be rational consumers for things that cost ten or four yuan? Most people in my family can surf the internet; who can afford that?!]
Before that incident made it onto the list of unpopular topics, netizens started digging into the past and discovered that the brand hadn't been losing money year after year, and its financial statements had been negative for two consecutive years. Despite that, it still donated 70 million!
Um!
Some people who only followed the [Xu An Catering] account for gossip saw the post about Tang Wen and, out of curiosity, checked out Xu An Braised Food Taobao Store, only to find a small [Rational Consumption] poster on the homepage...
Seeing the brand's long-term and frequent charitable activities, netizens worried that the company might go bankrupt due to insufficient donations. In an effort to bring this conscientious company to its knees, the young man swarmed into its Taobao store, buying up 80% of the items until they were sold out!
“After all, it’s live-stream shopping. If the atmosphere is right, and the young man gets bored watching, he might impulsively place an order. Impulsive buying is natural…” Bowen paused mid-sentence, picking up where Hezibao left off, and muttered to himself, “Impulsive buying?”
When Xu spoke those words, her voice was even lower than when she spoke unusually, so even amidst the thunderous applause, Bowen heard them in a muffled voice.
[...]
I ordered one of everything in the shop, and the total came to over a hundred. Maybe the owner can afford to order some of the more expensive produce...
[The inventory is almost empty, but it's not completely sold out yet, right? I just went outside and bought a portion of all the remaining produce. Thank you! Your name is Lei Feng!]
The blog post was shocking.
Those onlookers who had been watching the silence felt humiliated by Xu An Catering, and angrily placed an order, then returned to the stone sculpture of Xu An Catering and began to grumble quietly.
"Boss, it's all possible. Even if many people cancel their orders before making impulse purchases, and the workload is slightly less, you can still accept it. After all, that's an abnormal phenomenon, just like Singles' Day..."
"...Regarding quality, I'll trouble him to handle the defective parts for you. Your worry is only because he's not in charge of that..."
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