In 2012, Taobao's daily active users exceeded 100 million.
Assuming that even 0.03% of these 100 million users enter the [Xu's Catering] live stream through the launch page, that's 30,000 people!
If 80% of these 30,000 people click to watch the replay, and half of those 80% are moved by the content of the replay video and place an order, that would be 12,000 people.
This is a guess made by Tang Wen based on past data during her communication with Mr. Sun, the person in charge of Taobao, and Gu Yutao, the person in charge of the live shopping section.
Before this collaboration, all the advertisements featured on Taobao's launch page were from top international brands, or at least leading domestic companies. Small shops like Xu's Braised Food had never been featured on the launch page before.
The final number of orders is estimated to be 12,000, which is already a very bold estimate.
However, it's unclear whether Taobao users found this new shopping method of live-streaming shopping novel, or if they were genuinely moved by Li Xiumei's presentation, or perhaps it's just that people are more prone to impulsive purchases late at night.
At midnight, after the launch page ads were updated, the data on the live streaming platform began to rise slowly, along with the order data for Xu's Braised Food Taobao Store.
Between 0:00 and 2:00, Xu's Braised Food Taobao store received 2,367 new orders.
The rate of increase slowed down during the three hours from 2 to 5 pm, with a total of 1,072 new orders added.
Between 6 and 7 p.m., the rate of increase began to climb slowly again, with 800 new orders added in that hour.
After 8 PM, both the viewership data on the live streaming platform and the order data from Xu's Braised Food Taobao store increased at an astonishing rate.
Gu Jiayi had previously run a Taobao store and knew very well how valuable the Taobao app's launch page advertising was. She couldn't wait to know how much of a boost the launch page advertising could bring to Xu's braised food store.
With this anxious feeling, Gu Jiayi stepped into Xu's Catering office at 8:30 in the morning, only to find that she was not the one who had arrived at the office. Tang Wen and Lu Shengnan were already sitting at their workstations.
"morning!"
After quickly greeting the two, Gu Jiayi returned to her workstation and pressed the start button for the computer theme.
After a buzzing sound, the Taobao store's backend data page appeared before Gu Jiayi's eyes. The page showed that as of 8:32:41 a.m., the store had added 6,120 new orders.
Before today, a normal increase in orders was around 1,000 during the nine hours from midnight to 9 am.
"Tang Wen, have the statistics come out yet?" Lu Shengnan's cold yet slightly trembling voice broke the eerie silence in the office.
"It's out," Tang Wen's voice trembled. "The live stream gained 19,700 new followers, the Taobao store gained 46,000, and other platform accounts gained an average of 10,000 followers. Eighty percent of the orders from the Taobao store came from new customers."
"Based on incomplete data model analysis, the surge in our store's orders will occur after the afternoon live stream begins and is expected to continue until 8 PM."
After swallowing a mouthful of saliva that wasn't even there, Tang Wen finally managed to utter her last words.
"Based on the above data analysis, we can reasonably guess that the two-day launch page advertising campaign will bring our braised food shop 40,000 orders!"
hiss----
The moment the words fell, gasps of breath echoed throughout the office.
Whether they are long-time employees or new employees who have been with the company for less than half a month, everyone clearly understands what 40,000 orders represent.
"Jiayi, are the product quotas for Taobao stores set based on inventory levels?"
"Yes, I contacted Mr. Xu from Hezibao yesterday morning to discuss the inventory of all products in Hezibao. The product quantities are set according to the inventory, so there will be no situation of over-ordering!"
"very good."
The last syllable of "good" was still lingering in the air when Lu Shengnan's figure disappeared from the second-floor office and appeared in the Xu's braised food processing area on the right.
"Master Zhang, starting today, for a week, all equipment will be running at full capacity, from 6 a.m. to 10 p.m., with staff working in two shifts to maximize production."
"Manager Lu, please assist Chef Zhang in procuring the ingredients and seasonings needed for making the braised food. Our first priority should be to sign a temporary supply contract with Fengshou Farm. If Fengshou Farm encounters any issues, we will immediately source the supplies from neighboring villages and towns."
"The administration department is conducting a staff count to determine how many employees in the braised food production, packaging, and food processing departments are willing to work overtime on Saturdays and Sundays! The boss specifically instructed that overtime pay on Saturdays and Sundays will be tripled."
“.”
After arranging all the important matters, Lu Shengnan finally breathed a sigh of relief and walked quickly towards the stairs next to the company entrance. She had only taken a few steps when she bumped into the receptionist who was coming towards her.
"Minmin, what's wrong? Is there something you need?" Lu Shengnan asked first.
"Yes, Mr. Lu, someone is looking for you." The receptionist glanced behind her and lowered her voice, saying, "It's Mr. Niu Daben, the one who suddenly visited last time. He says he has a business opportunity with you!"
A rugged and unrestrained figure appeared in Lu Shengnan's mind, and the scene of their last meeting flashed through her mind.
The last time we talked about getting a 50% discount for buying 100 tons of potatoes at once, and now Niu Daben is coming to visit. Could it be that he has changed his mind or raised the money?
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