After transporting the food containers and noodle buckets back to Xu's Fast Food Restaurant, washing and putting them away, Xu An was about to close the back door of the kitchen when he peeked out and saw that the lights on the second floor of Store Number Two were still on.
It's so late, are there still people working on the second floor, or did they forget to turn off the lights?
Xu An wasn't sure what the situation was, but he had to go check it out no matter what. After closing the doors and windows of Store No. 1, Xu An went straight to Store No. 2, whose roller shutter door was closed.
Looks like they forgot to turn off the lights! He took out his keys, unlocked the roller shutter door, and with a 'whoosh,' it rose. Xu An had barely stepped into the shop when he heard a stern shout from upstairs: "Who's there?"
"It's me, Xu An! Why are you still in the shop so late?" Xu An answered as he walked upstairs. The person on the second floor heard Xu An's voice and walked to the office door, clicking open the locked door.
"Boss, why are you here so late? Is there something you need?" Tang Wen asked, then, as if she had thought of something, turned and walked into the office without waiting for Xu An's reply. She picked up a document from the desk and handed it to Xu An.
The moment Xu An received the document, his right eyelid twitched violently twice, giving him a bad feeling. Every time Tang Wen reported on her work, especially when it involved requests for funds, his right eyelid would twitch. Looks like tonight, he's going to lose money again!
"These are the online popularity data for 'Xu's Braised Food Store Opening Event' on various platforms since the start of today's opening event. The most significant increase in data is seen on the Dayan app, where influencer posts with over 10,000 followers averaged 500 replies; those with over 20,000 followers averaged 700; and those with over 30,000 followers averaged 1,000. Two influencer posts with over 70,000 followers each received over 5,000 comments and reposts."
Tang Wen quickly tapped a few times on the document and reached out to turn to the second page.
"Because we specifically emphasized tagging our official account, our 'Xu's Catering' account has gained nearly 8,000 followers so far, and the number of likes, comments, and reposts has reached thirty times that before the event started! The traffic generation effect is quite good!"
Turn to the third page of the document.
"The WeChat public account's articles also had a good reach. Without any investment, relying solely on the spontaneous spread by members of the 'Xu's Fast Food' group chat, the articles reached 2,000 views, 127 comments, and 632 reposts."
Page four of the document.
"Today, there were two traffic peaks, one when Mr. Sun won the first prize and the other when the local TV station in Shanghai broadcast the news about the opening of Xu's Braised Food Shop. The peaks were more than three times higher than at other times. During these two peaks, the most common comments were whether there was only one first prize winner and whether there would be any more first prize winners for the remaining six days of the opening event. There were more than 3,270 such comments."
At this point, Tang Wen took a deep breath, turned to the last page of the document, and spoke with a very firm tone.
"Based on the above data analysis, we suggest that you consider increasing the number of first prize winners, ideally one winner per day for the next six days. Winners cannot be repeated, the number of winners cannot be carried over, and only one winner per day is allowed."
Sure enough, there was only one reason why Tang Wen contacted him: she wanted money! She wanted funding! She wanted capital!
However, the effect of today's event in attracting visitors is obvious. Not to mention, even in Xu An's class group, many students are talking about Hell's Braised Food, and many want to come and try it together before the start of the semester.
There are quite a few people online who are interested in the "hellish braised food" gimmick. Even if these people only buy one pound of braised food, it would still sell one or two thousand pounds. If you add the gimmick of a first prize of 10,000 yuan, even more people will come to try it. Selling seven or eight hundred pounds a day would probably be a piece of cake.
Furthermore, winners cannot participate in the challenge a second time, and the daily quota is limited to that day and cannot be carried over. In other words, if no one succeeds in the challenge on a given day, the first prize will be vacant, and you can save the 10,000 yuan.
Today, forty-one people successfully challenged for the third prize. Of these forty-one, seven chose to challenge for the second prize, and five of them succeeded. The remaining thirty-three people chose to challenge for the first prize, and only Mr. Sun succeeded! The total reward expenditure was 15,600 yuan, the store's net income was 3,720 yuan, and the loss was 11,180 yuan.
Um
After settling the score, Xu An's blood boiled over by Tang Wen's report, and he suddenly calmed down. In fact, today's publicity campaign had achieved its purpose. The report analysis showed that Xu's Braised Food Shop had already established a reputation; all that was needed now was to maintain this momentum through steady operation.
Seeing that the look of interest on Xu An's face gradually faded, Tang Wen calmly turned to the side, reached out and picked up the second document from the desk, and handed it to Xu An.
"This is my prediction of foot traffic for the next six days based on today's opening event data. Tomorrow and the day after will be a small peak, with a large number of people attracted by the 'Hellish Braised Food' coming to consume and participate in the challenge. I expect an average of 937 people over these two days. The day after tomorrow is Thursday, and the foot traffic will drop to its lowest point, averaging about 400 people per day. However, Friday, Saturday, and Sunday will see a new peak, with Saturday being the highest, and I expect the foot traffic to reach about 1,500 people on that day."
File page turning.
"If we have the gimmick of a 10,000 yuan first prize every day, all the above data will double!" Tang Wen's speech suddenly quickened, her tone unconsciously rising, her eyes filled with excitement: "In addition, the number of effective followers on the Big Eyes account will increase to around 30,000, and the number of followers on the WeChat public account will reach 8,000. These followers are all local residents of Shanghai with purchasing power!"
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com