Less than five minutes after hanging up the phone, Xu An received an email from Gu Yutao. He immediately downloaded the attachment and began reading it carefully.
When Xu An was talking to Gu Yutao on the phone, he thought that Taobao platform was casting a wide net and sending out event invitations to many stores. But after Xu An read the information carefully, he was surprised to find that, apart from Xu's Catering, the other 67 stores were all well-known large enterprises, and most of them were listed companies!
It's not that Xu An is belittling himself; compared to the scale and size of the aforementioned companies, Xu's Catering is at best a mere shoe-shiner.
As a company that barely qualifies to "bear the shoes" of the aforementioned enterprises, Xu An was initially puzzled that it could get into such a high-end event, and then he began to think about how to maximize his profits.
First of all, cooperating with these companies is practically impossible. Cooperation only counts when both parties are of equal strength; if their strengths are unequal, it's called mentorship. Why would other companies mentor you for no reason?
Since we can't talk about cooperation directly, we have to find another way. How can we find a suitable way to cooperate?
Xu An's gaze lingered on the document, reading it word for word over and over again. After seven or eight readings, Xu An could practically recite the less than three-page document from memory, yet his mind remained completely blank.
"Live shopping broadcasts. How can large companies, including listed companies, establish connections with live shopping platforms?"
While pondering, Xu An unconsciously clicked the mouse randomly with his right hand. Whether it was out of habit or because he kept muttering "live broadcast," the live broadcast platform's page appeared on the screen without him even realizing it.
This is the live stream room for Asakusa Collection facial cleanser. The host is showing their company's products to the camera and answering questions from viewers.
The moment Xu An entered the live stream, a new message appeared in the chat box. The streamer glanced at the question and subconsciously read it aloud.
Which cotton pads should I use with our honeysuckle makeup remover? Sorry, our brand doesn't currently produce makeup remover pads. But I suggest you check out Beibei's makeup remover pads; I personally use their basic model, and it's pretty good value.
The host of Asakusa Collection introduces Beibei's products to the audience.
A vague idea suddenly appeared in Xu An's mind, along with images related to live streaming rooms from later generations.
Although Xu An didn't shop much through live streaming in his previous life, the popularity of live streaming has been increasing ever since the network speed improved, with top male and female streamers emerging one after another. The peak was during the Double Eleven shopping festival in 2022, when the top male streamer on Taobao's live streaming platform achieved a sales volume of 21.5 billion yuan in a single day!
The overwhelming news coverage made many people like Xu An, who didn't usually pay much attention to live streams, fully aware of the relevant information.
But that's not the point. The point is that many live streaming rooms in later generations were personal studios. Unlike corporate live streamers who only introduce their own company's or partner companies' products, these streamers also collaborate with many brands, using their popularity to help promote their products and earning commissions as remuneration.
Although Taobao's live streaming platform appeared four years earlier than in the previous generation, the laws governing the development of things will not change.
Even though corporate live streaming is currently the main focus, as time goes on, a situation where corporate and personal live streaming will coexist will eventually emerge.
Since that's the case, why not give it a push and suggest to Taobao platform that they launch personal live streaming rooms to promote multiple products? In this way, Xu's Catering can naturally ride on the coattails of other companies' popularity.
Knock—knock knock—
After gently knocking twice on the closed office door and receiving Mr. Sun's permission, Gu Yutao grasped the doorknob, opened the door, entered the office, and closed the door behind him.
"Yu Tao?" After recognizing the person, General Manager Sun stopped what he was doing and asked with a hint of curiosity, "What's wrong? Weren't you supposed to be contacting the businesses you were planning to invite? Is the work not going well?"
"No, it went very smoothly. All 68 companies agreed to join the live-streaming shopping section and participate in live-streaming shopping events."
"Do you have something else to discuss with me?" Mr. Sun asked again.
"Yes, Mr. Xu from Xu's Catering just called me and made a small suggestion."
Gu Yutao paused for a moment, making sure that President Sun didn't object, before relaying Xu An's suggestion in detail, saying:
"I think Mr. Xu's suggestion is quite practical. Many companies' products are not enough to support a three-hour live broadcast, but when the products of multiple companies are combined, they can meet this requirement."
"Hmm," President Sun lowered his head and pondered for a while, seemingly finally making up his mind. He looked up at Gu Yutao and smiled, "Compared to inviting companies to join the live shopping section, the latter requires many times more work!"
You need to contact well-known online influencers or livestreamers, as well as shops on the platform to persuade them to participate in the event. You also need to devise promotional offers to attract the attention of the platform's customers.
With only five days left until the live-stream shopping section launches, all of the above work must be completed at least one day before the launch. Four days is far too tight!
Hearing Mr. Sun's words, a strange impulse welled up in Gu Yutao's heart, and he couldn't help but say, "Mr. Sun, although time is a bit tight, if you agree, I'd like to give it a try!"
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