"I've been watching you do business for over two months now," Grandma Xu said, gently patting Xu An's shoulder. "I've seen it all these days. Online food ordering, takeout, delivery drivers—it's all new stuff. I don't really understand it, but I know it's good stuff. Now that you're willing to spend this money, you must have been mentally prepared. Since you've thought it through, what am I worried about?"
Grandma Xu's words completely changed Xu An's impression of her. Was this the same grandma who was sometimes generous but often stingy and calculating? Was this the grandma who liked to sit in the yard silently looking at the sky? Was this the grandma who worked quietly and didn't say much?
"Grandma, do you want to learn how to chat with people online? I'll teach you when I get off work, okay?" Xu An smiled and said, "Chatting with people online is so much fun! There are netizens from all over the world, and from all ages."
"No need!" Grandma Xu waved her hand at Xu An, her eyes full of pride. "Da Ni has already taught me. She even registered a WeChat account for me and added a lot of people nearby. WeChat is much easier to use than QQ. You can talk with one click and hear the other person with another. It's not as complicated as QQ."
If Grandma Xu's words had moved Xu An deeply, then what she said now left him speechless. His grandma was so trendy! She'd even learned to surf the internet! Then came regret; he'd neglected his grandma, not even knowing this. Then it dawned on him—WeChat already had so many users in 2012?
Xu An immediately thought of the publicity plan Tang Wen reported, in which internet dissemination accounted for a very large proportion, which was also the direction he wanted. WeChat public accounts would later have many followers. Some early public accounts accumulated a huge number of fans and made a fortune by reposting jokes from various platforms every day.
WeChat is doing well now, but it's still far behind its older sibling, QQ. Who could have imagined that WeChat would overtake QQ and surpass it, gaining more than double the user base in less than ten years? Furthermore, the vast majority of companies use WeChat as their primary communication tool, and even with the emergence of specialized office software like 'Dingzi', WeChat's position has not diminished in the slightest.
Of course, WeChat also has its downsides. Its convenience is too outstanding, making working people live a 24/7 lifestyle. It's a good tool, but many people who use it have become corrupted.
Thinking of this, Xu An immediately took out his phone and sent a message to Tang Wen.
'Tang Wen, immediately register a WeChat official account for Xu's Catering. From now on, also resize the posts published on Dayan (a Chinese online forum) and publish them on the official account.'
"Anzi, Anzi!" Grandpa's voice suddenly rang in Xu An's ears. Xu An quickly put away his phone and looked at Grandpa.
"How much did you spend on this advertising?" Grandpa asked bluntly.
“A prime-time ad slot on a local TV station in Shanghai costs between three and five thousand a week.” Xu An paused for a moment and then asked, “Second Grandfather, why are you suddenly asking this?”
"You know, once the mudflat aquaculture industry takes off, won't we be able to advertise on TV to attract people to pick mangrove berries and dig for mudskippers?" Grandpa's eyes gleamed with envy. "The neighboring town of Beitun is amazing. They just announced they're developing tourism, and these past few days, quite a few people from the city have already driven there for sightseeing. Food costs money, lodging costs money, and entertainment costs money. Beitun Town only needs to invest in manpower for beach management and the cost of renovating hotels."
Um
After hearing his second grandfather's words, Xu An fell silent.
Although I explained it all very well, neither picking mangrove berries nor digging for mudskippers can be the main reason people come to visit. Even if people are interested in those, they'll only come once or twice to satisfy their cravings before moving on. These two things alone cannot sustain Qianhai Town's tourism industry. It needs a primary, truly relaxing, and unique feature specific to Qianhai Town to truly revitalize its tourism sector.
Unfortunately, such a thing doesn't exist in Qianhai Town at present; otherwise, the new rural construction project wouldn't have only chosen Beitun Town with its golden coastline. However, tidal flat aquaculture hasn't even started yet, and tidal flat tourism is still in its infancy. Xu An chuckled and brushed the matter off.
The advertisement for Xu's Braised Food Shop was played three times in a row, but everyone still felt they hadn't had enough. Especially the line spoken by the deep male voice, "First prize: 10,000 yuan in cash," they felt they couldn't get enough of it. After asking Xu An and learning that the advertisement would be played again at 7:30 and 8:00, they weren't in a hurry to leave. They chatted and laughed while watching the news, discussing national affairs, waiting for the broadcast to resume.
In a narrow tenement building in Shanghai.
A tall, thin middle-aged man hummed a song as he emerged from the small, shabby kitchen, carrying a plate of slightly charred roasted chili peppers in his left hand and a half-empty bottle of liquor in his right. He swaggered toward the cramped, rectangular living room.
He placed the chili peppers and baijiu (Chinese liquor) on the coffee table, then plopped down on the now-unresilient sofa, crossing his legs on the table. His right hand groped around on the sofa, finally pulling out a remote control from behind him. He pressed the power button, and the television screen displayed a local Shanghai channel, with three minutes until the news broadcast.
The tall, thin middle-aged man picked up a small red chili pepper and popped it into his mouth, making a series of crisp "crunch" sounds. He then took a small sip of his liquor, and his eyes instantly narrowed in satisfaction. Chili peppers are the perfect accompaniment to alcohol; the spicier, the better. Unfortunately, the chili shop owner hadn't been restocking his chili peppers lately, leaving him to make do with small red chilies.
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