At 7 p.m., Xu An planned to come to Xu's Braised Food Shop to check on the day's sales. As soon as he came out of the station, he saw his old customer Liu Zhaowen squatting under a street lamp at the street corner. He saw that Liu Zhaowen was dozing off with his left hand supporting his cheek and his right hand in his pocket.
Xu An looked up at Xu's Braised Food Shop. It was rush hour, and the line in front of the shop snaked around three times, with at least forty or fifty people in it. Just then, a bus pulled up at the stop, and many people got off and headed straight for Xu's Braised Food Shop.
Did someone want to buy braised food but fell asleep while waiting because there were too many people?
"Brother Liu, are you here to buy braised food?" Xu An walked over to Liu Zhaowen, squatted down, and patted his arm.
The moment Xu An opened his mouth to speak, Liu Zhaowen's eyes snapped open, staring intently at Xu An. He shoved the warm document he had been holding into Xu An's hands and said tenderly, "No, Mr. Xu, I've been waiting for you!"
Liu Zhaowen successfully gave Xu An goosebumps, and he shivered twice in a row.
That tone is disgusting, absolutely disgusting!
After a brief moment of disdain, Xu An's gaze fell on the document cover that Liu Zhaowen had handed him, still warm from his body. The title on the cover read: "Xu's Braised Food Franchise Plan".
At first glance, Xu An's attention was drawn to the bold, large "Franchise" in the title. He unconsciously opened the business plan and squatted down under the fairly bright streetlight to read it.
When Xu An saw the word "franchise," he assumed this business plan was similar to those of national chain enterprises like Zhou Baiya that he knew, with headquarters providing guidance, training, personnel development, and technical support. However, the business plan that Liu Zhaowen gave him, although worded as "franchise," leaned more towards a distributor model.
For example, if the ex-factory price of cola is 1.5 yuan and the retail price is 2.5 yuan, the 1 yuan difference is the profit that the distributor makes. This is exactly what Liu Zhaowen wants to do: purchase large quantities of braised food from Xu's Braised Food Shop at a price lower than the market price and resell it.
Looking at the sales outlets proposed in the plan, there is no overlap with their own sales and business scope, so it will not have any impact on their operations. They will produce the products and control the quantity, while Liu Zhaowen will be responsible for the terminal sales and bear the profits and losses.
Xu's braised food is indeed very suitable for this distributor model!
Firstly, Xu's braised food is simple to make. With the ingredients properly prepared, Zhang Dezhen, with two helpers, can complete the preparation of four different flavors of braising sauce and cook nearly a thousand kilograms of braised food in about four hours. The subsequent packaging process is even simpler, with each food storage box containing twenty kilograms, so a thousand kilograms would only require fifty boxes. Finally, transportation is also simple, as the entire shipment can be delivered in one trip.
Following Liu Zhaowen's line of thought, the more I thought about it, the more I felt that this plan was highly feasible.
Most importantly, if Liu Zhaowen's attempt succeeds, Xu's Braised Food Shop can try to expand its sales scope using this model; if Liu Zhaowen's attempt fails, he will bear the profits and losses himself, and he will have already made his money from the braised food.
The sales area planned at the end of the document does not overlap with his own shop, so it will not affect his braised food sales; moreover, Liu Zhaowen also conducted a simple questionnaire survey, and the feedback he received was quite positive.
As Liu Zhaowen watched Xu An repeatedly flip through the project proposal he had created, and even flipped back to the first page to reread it carefully after reading it once, his heart, which had been hanging in mid-air, finally settled down.
I feel like there's a chance!
Xu An flipped through the proposal from beginning to end once more, finally closing it. He looked up at Liu Zhaowen and, under Liu Zhaowen's expectant gaze, slowly said, "This idea is quite good, very experimental. How about this, we'll cooperate for a week first. During this week, regardless of your daily purchase quantity, the ex-factory price for vegetarian braised dishes will be four yuan per jin (500g), while the price for meat braised dishes will fluctuate by 3-5 yuan depending on the specific type. If you can stick to this for a week, how about we move on to a deeper level of cooperation?"
This suggestion was exactly what Liu Zhaowen wanted to hear. He could use a week to test the waters and see if his idea was truly feasible. He could also weigh whether he would earn more money by setting up a stall or opening a shop.
Although Liu Zhaowen initially envisioned opening a small braised food shop with a rocking chair, where he could serve customers when they came and leisurely play on his phone when there were no customers—a perfectly legitimate way to slack off—after setting up a stall at Shanghai University of Science and Technology this afternoon, he suddenly felt that running a small stall might not be so bad after all.
Without the slightest hesitation, Liu Zhaowen readily agreed to Xu An's suggestion and took out a shopping list from his pocket, still warm from his body, and handed it to Xu An. The list included four types of vegetarian braised dishes and two types of meat braised dishes, one spicy and one five-spice flavor, totaling 120 jin (60 kg).
After reaching a short-term cooperation agreement with Xu An, Liu Zhaowen left immediately to purchase various items needed for setting up a stall.
Tomorrow is the official start of our stall sale, so we can't be as sloppy as we are today. A small trailer won't do; we need at least an electric tricycle! We'll need an electronic scale, a portable folding stool for the stall, and a decent-looking sign.
After watching Liu Zhaowen board the bus and leave, Xu An put his hands behind his back, clutching the business plan, and walked into Xu's Braised Food Shop. The first thing he did was open the freezer where the braised food was stored and found that there were only five food containers left inside. Adding the braised food in the display case in front, there were only a little over 100 kilograms left.
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