"Based on the current data of your live-streaming shopping section, this collaboration hasn't brought significant improvements to our platform."
"Although the daily average page views for the live shopping section are currently less than 30,000, the conversion rate is very high. One in six users who enters the section will place an order, with the average order price being over 20 yuan."
"The conversion rate is indeed quite high, but the traffic is too poor," the man in the black-rimmed glasses and suit said, shaking his head again.
"The reason for the low traffic is the inconsistency between the positioning of the live streaming section and the platform; the platform's own traffic is difficult to convert into traffic for the live shopping section. However! Your platform's traffic highly overlaps with ours."
"So, Manager Gu, what benefits can our platform gain from this cooperation? Our platform's users already have the intention to shop, and after cooperating with you, these users will flow to your platform."
"Mr. Sun, you've hit the nail on the head. Our live-streaming shopping segment can play a complementary role for the Taobao platform!"
"Well, Manager Gu, you might as well elaborate on how they complement each other."
Gu Yutao smiled upon hearing this, strode to the front of the conference table, picked up the projector remote control from the table, and began to calmly and quickly recount the contents of the plan.
"Your company's big data algorithms are very advanced, and they have a very accurate grasp of users' shopping psychology. However, online shopping has an irreparable flaw: users' impressions of products are based on the photos taken by merchants. The phenomenon of goods not matching descriptions has been common since the development of online shopping."
"However! Our platform's live streaming section can solve this monumental problem to the greatest extent possible!"
"Mr. Sun, please take a look. These are all clips from our live streaming broadcasts. Sweet and juicy pomegranates, plump and round oranges, comfortable clothing, and more are all presented directly to users through video. The hosts can tailor their product demonstrations to the user's questions, increasing the user's willingness to buy."
"Mr. Sun, you can have your technical staff investigate the customer data for orders placed through our platform. You'll find that these users have a very low return rate. Take Xu's Catering as an example; their livestream order return rate is 0.3%, meaning only three out of a thousand orders will be returned."
As Gu Yutao recounted the events, a flicker of interest crossed the eyes of General Manager Sun, who was representing the Taobao platform in initiating the meeting.
In fact, General Manager Sun was already interested after reading the cooperation plan sent by Gu Yutao, otherwise he wouldn't have asked Gu Yutao to come to the conference room to explain the details of the cooperation plan.
But what really appealed to him wasn't the traffic-driving part of Gu Yutao's plan, but rather the description of the live-streaming shopping section.
As Gu Yutao said, the biggest problem with online shopping is that the goods do not match the description. Taobao is also trying to solve this problem, but whether it is increasing monitoring or adding display content, the effect is minimal.
Now, the plan that Gu Yutao has described has a very high degree of feasibility.
After Gu Yutao finished speaking, General Manager Sun asked the first question: "Manager Gu, I would like to know if this plan was a collaborative plan you proposed personally, or a plan that was launched after being unanimously approved by the company's senior management?"
"I proposed the collaboration in my capacity as the head of the live-streaming shopping section." Although Gu Yutao answered the question in an ambiguous way, sometimes, not giving a direct answer is also a valid response.
"The plan is excellent, with a high degree of completeness and feasibility. It's a solution that can be implemented immediately." Mr. Sun didn't press further and returned to the main topic: "Manager Gu, are you sure you want to use two-thirds of the cooperative resources in the [Xu's Catering] livestream?"
“Yes, that’s right!” Gu Yutao nodded without hesitation. “The resources for this collaboration are focused on this live streaming room.”
"Okay," General Manager Sun nodded slightly upon hearing this, then looked up directly at Gu Yutao and suddenly said something seemingly out of the blue: "Manager Gu, if you encounter any difficulties at work in the future, you can contact me directly."
After saying that, Mr. Sun stood up as if to see the guest out. The doubts that had just surfaced in Gu Yutao's mind were dispelled by this action and disappeared without a trace.
——————
This trip to Zhuzhou was very successful, and the meetings with Jiang Dashan, the head of the Disabled Persons' Federation, and Principal Liu, the head of Tengyue Middle School, went very smoothly.
Xu An and Principal Liu have finalized the details of the cooperation. Once Xu's Fast Food Restaurant is built and opened in Zhuzhou City, a cooperation contract can be signed. Since the cooperation with Tengyue Middle School has been reached, the cooperation with the Zhuzhou Disabled Persons' Federation will naturally follow.
In general, the cooperation with the Dongqing City Disabled Persons' Federation involves recruiting six members from the Zhuzhou City Disabled Persons' Federation as formal employees after the Xu's Fast Food Restaurant is built and opened. The Federation will also provide corresponding training services to members of the Disabled Persons' Federation who are willing to cooperate with Xu's Catering to set up stalls, as well as select suitable stall locations, etc.
In addition, there is an extra benefit: members who sign the stall cooperation agreement only need to pay a deposit of 300 yuan to receive a complete set of stall equipment from Xu's Catering, including but not limited to food carts, insulated boxes, electronic scales, etc.
Once the number of braised dishes purchased by the cooperative members from Xu's Catering reaches one ton, the 300 yuan deposit will be refunded, and the entire set of stall equipment will belong to the member.
Finally, the Zhuzhou Disabled Persons' Federation, like the Dongqing Disabled Persons' Federation, will help shorten the review time for various applications if the materials meet the requirements.
The three of them thoroughly enjoyed the meal, each getting what they needed and gaining something, and were extremely satisfied!
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