A shoe brand that was once considered by some to be not yet bankrupt or even to have "disappeared" quietly donated 70 million yuan. Young people exclaimed in surprise that the brand had almost gone bankrupt and yet still donated so little money!
"...Xu, I'll leave that task to him. Remember to list the data, be sincere in your tone and attitude, and urge netizens to consume rationally and not to place orders impulsively." Before instructing Xu, Bowen added, "I'll send you that post from Tang Wen before it gets edited."
That's it? That's it? We're expecting rational consumption at that price? Who do you think you are?
The data was messed up after the meeting, but now I just need to find a template and apply it directly. It only takes a short while to complete and post it to the blog.
Clearing his throat twice to cover up the embarrassment of pausing mid-sentence, Bowen then laid out all the thoughts that had just popped into his head.
"...The live stream was a disaster! They only got a little over 7,000 orders, but the sales from that live stream were less than 18 tons... We just did another marketing push, and orders are still rising. Let's see if they can clear out all the inventory in those distant villages in the next couple of days..."
"Yes." Before nodding, Shi Cai excitedly explained, "Before deciding to start the live stream and try live shopping, you checked the previous live shopping data of that live streaming platform. Since the launch of that feature in the middle of next month, the daily sales have been at least 7,000 yuan. We've increased that by a full seventy times! Isn't that breaking records!"
[If you're going to use a template, make sure it's white background and white text; the more complex the template, the worse it is.]
[I ordered one of the agricultural products they didn't have, plus one more. But somehow they have mushroom soup seasoning packets! The picture outside the comments looks so tempting. Do you want some too? Boss, could you please order some more?]
Before Xu posted that message about Tang Wen, Bowen had been paying close attention to the comments section. Looking at the comments, Bowen couldn't help but sigh, "Netizens back then were so innocent! A whole year has passed, and not a single person believes it was a marketing ploy..."
Xu was, after all, a professional in publicity and promotion, and she roughly guessed the purpose of Shi Cai's arrangement. Therefore, when she completed the task, she did not have any resistance. On the contrary, she was not very expectant, wondering what the final result would be.
That was truly incredible, completely beyond Bowen's expectations and beyond Shicai's comprehension.
Bowen snapped out of his deep thought and into his erratic state, suddenly realizing the meeting room was eerily quiet and everyone was staring at him. He then remembered that he had stopped speaking halfway through his sentence...
Seeing such a small setup, I checked the product list and found that even the most expensive item, braised beef, was only 84 yuan per jin (500g). The remaining products were mostly around 10 yuan, with some even as low as 7 yuan. The store also offered free shipping on orders over 28 yuan...
The only issue is Tang Wen's case. If it succeeds, won't sales skyrocket again? Even if it succeeds, what's the loss? Let's try it out!
As soon as Shi Cai said that, the person who was stunned went from Xu Shi alone to everyone in the conference room.
Four years ago, the phrase "rational consumption" didn't have such an effect. Now, if Xu An Braised Food were to use that same tactic, would it have the same effect?
As it turns out, it wasn't just netizens from a few years ago who lacked a rebellious mentality; currently, the majority of netizens do not have this mentality.
"Did you break the live-streaming shopping record on the live-streaming platform?" Bowen turned to Xu Shi and asked for confirmation.
Cough cough ————
"That wasn't because I was worried that netizens would cancel their orders. Xiaojia, just do as you say for now. That's all for today's meeting. Xiaojia, get busy and try to get what you just mentioned done by 8 a.m.!"
Just as Xu finished editing Tang Wen's work, the poster from Hezibao also passed Shi Cai's review. The two checked the time and decided to end the marketing campaign now.
That brand only made that one donation; afterwards, they donated millions and tens of millions—you could count them on your fingers...
Hmm... the request was even stranger. Although she understood, Shi Cai still modified Tang Wen's template according to Bo Wen's instructions. The white background and white text were without any embellishment. The modified version of Tang Wen finally received Bo Wen's permission.
With the situation settled, Shi Cai closed the webpage, took out her phone, and called Xu Heping, who had just started the live stream.
"Not yet, Jiayi. Before Xu's company released Tang Wen's information, he changed the promotional posters on Taobao Store's homepage to emphasize rational consumption..."
Because netizens were so indifferent, factories were producing non-stop even when production lines were smoking. Brands had to step in and appeal to netizens to consume rationally, but that appeal only triggered a backlash, and nearly 70% of the remaining stock was snapped up...
"Heping, those two days he and Secretary Li went to all the distant villages to take stock of their agricultural product inventory... If they don't have dried mushrooms, we can't buy them all yet. As for potatoes, peanuts, and sweet potatoes, we'll see what previous orders say and buy them one a day... We definitely saw cash crops like Sichuan pepper, so we can't record them either. We'll make a summary, and you can decide whether to buy them based on the situation..."
Then, Bowen made a few words of encouragement as usual, and the meeting officially began. Everyone walked out of the meeting room with a knowing look on their faces.
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