It's unclear how long people have harbored resentment towards employment discrimination, but these terms have become a hotbed for people to vent their frustrations, and also a playground for marketing accounts.
As the term gains popularity, various related terms are emerging. In addition to terms related to "employment discrimination," there are also more and more terms related to "Xu's Catering."
The appearance of so many entries related to "Xu's Catering" seems to have awakened netizens' memories. They recalled the sensational "celebrity charity fraud" incident not long ago, as well as the "food safety issues" incident from even earlier, and the oldest "hellish braised food" incident.
It's only been less than two weeks since this company last trended on social media, so why is it trending again with negative news about them? Have they gotten too big for their britches?
Driven by curiosity about the truth, people clicked into the blog post titled "Employment Discrimination by Officially Praised Poverty Alleviation and Agricultural Assistance Enterprises" to find out what kind of trouble Xu's Catering had gotten into this time.
At first, the comments section was quite normal, but as the number of comments increased, the owner of the marketing account discovered that only those abusive comments could attract more people to participate in the discussion, so he began to intentionally or unintentionally control the comments.
Goodbye to those who want to clarify the truth about Xu's Catering; goodbye to those who say I'm a inflammatory marketing account and my content is unreliable; goodbye to those who say they'll wait and see, with no comments or likes; goodbye to those who say Xu's Catering is heartless and hires disabled people just to scam subsidies... with over fifty comments and over two hundred likes...
After this selection process, the most popular blog post under the term "employment discrimination" received increasingly louder criticism and higher and higher popularity...
"Brother Zhao, there's a trending topic out of nowhere. Should we jump on the bandwagon?" A staff member from Zhao Yan Dayi Studio, who was routinely searching for trending topics, immediately asked after spotting this one.
"What is the entry related to, and how popular is it?" Zhao Yan asked casually.
Every day, many trending topics inexplicably go viral, but very few are truly useful. As a marketing account that "speaks for the public," "does not conform," and has a "unique style," it naturally cannot jump on every trending topic...
"It's about Xu's Catering... the Xu's Catering that was dragged into the controversy by a celebrity accused of charity fraud, but then public opinion reversed..." The staff member briefly explained the background before getting to the point: "There's a blog post under the trending topic attacking Xu's Catering for employment discrimination... but the account is a marketing account that specializes in riding the wave of trending topics and stirring up trouble..."
"Oh..." Hearing his assistant say that, Zhao Yanda became interested and stopped what he was doing to ask, "From what you're saying, is there some kind of plot twist here?"
"Indeed, I just checked, and Xu's Catering does require interviewees to know sign language when they are recruiting... But they have posted relevant videos on their account. Xu's Catering has provided jobs for a large number of members of the Disabled Persons' Federation, and they require new employees to know sign language to facilitate daily salary communication... Their current staff all know basic sign language, and they even demonstrated it..."
"There is indeed a twist, but it's not enough..." Zhao Yan shook his head and said, "Besides, you said their account has some clarification content, and netizens will find out the truth once the initial shock subsides. For us, that's not a enough twist..."
"Okay..." The assistant smacked his lips in disappointment, turned around and went back to his workstation to continue working. He habitually clicked the right mouse button to refresh the page, and a bunch of comments appeared below the blog post. One comment caught his attention.
[You're just a inflammatory marketing account. You deleted all my posts clarifying things for Xu's Catering, leaving only those criticizing the company. You even posted this content a few days ago, and now that it's trending, you're reposting it to ride the wave. You scoundrel!]
Oh, is that so?
The assistant tried to like the comment using their own account, but clicking the like button several times had no effect. Thinking it might be due to a website lag, they refreshed the page, and then… the comment was never found again…
What a pity, I hadn't even given my like yet. What's wrong with giving me a like? Why delete it so quickly...?
The comments were deleted so quickly... It's all about controlling the narrative... All that's left are insults... It's inciting conflict... It's inciting conflict with marketing accounts!
His eyes suddenly lit up, and the assistant abruptly turned to look at Zhao Yan, his voice full of excitement as he loudly asked, "Brother Zhao, what do you think of the topic 'Marketing Accounts Inciting War'?"
“Marketing accounts inciting conflict…” Zhao Yan repeated righteously, then nodded emphatically, “This is a job we can do. There are too many examples like this. Let’s do it!”
Two hours later, a blog post titled "When Will the Warring States Period End?" appeared on Zhao Yan Dayi's account...
An hour after the blog post was published, an entry with the same title appeared... Twenty minutes after the entry appeared, a fan clicked on the entry, saw the blog post, and immediately felt like they had found a kindred spirit. After typing away on the keyboard, they posted a comment.
[Xu's Catering is in such a sorry state. Such a conscientious graduation ceremony was exploited by shameless and unscrupulous marketing accounts. These marketing accounts really need to be controlled. A few days ago, my brother (sister) was also slandered by these marketing accounts with their words taken out of context. It's really hateful...]
This comment was just the beginning, not the end. More and more fans noticed this post, and after reading it, they immediately gave it a like, comment, and share. The format of the comments was surprisingly uniform: first, they lamented that Xu's Catering had been wronged, and then they spoke up for their idols...
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