Back in the store, after registering all the orders on QQ, I was about to close the store and leave when Xu Dongliang suddenly appeared outside the door.
"Anzi, a notice just came up at the construction site." Uncle Dongliang was a little out of breath from walking too fast while crossing the road: "The construction site is changing its lunchbox supplier. The new supplier is Jinxiu Hotel."
!
Alarm bells rang in Xu An's mind, and he had a bad feeling.
Xu Dongliang handed Xu An a crumpled flyer, with two corners missing from the top, indicating it had been torn from the wall.
Upon closer inspection, the flyer revealed that it contained the daily meal delivery standards for the Jinxiu Hotel.
The menu for the coming week is listed above, with an extra emphasis on that each boxed meal will contain a pound of rice, a generous portion that will keep you full.
The dishes at the beginning were fine, but the key was the pound of rice at the end, which could feed more than 95% of the workers on the construction site.
This means that workers' willingness to spend extra money will be greatly reduced, and the survival space of shops across the street, including Xu's Fast Food Restaurant, will be further squeezed.
hiss!
Xu An couldn't help but feel a headache coming on. Although the workers weren't his only customers, they still made up one-fifth of the customers at Xu's Fast Food Restaurant!
A sudden, vague sense of crisis arose in my heart.
Now, just because the construction site's decision-making has changed, I've been affected.
When "Eat Your Fill" fully rolls out in Shanghai next year, won't it be completely doomed?
After all, Xu's Fast Food Restaurant's main consumer group is office workers, which overlaps to some extent with the positioning of "Eat Your Fill".
With such a large amount of capital entering the market, "Eat Your Fill" can devour its customer base in no time.
Unless they are willing to give up their current food delivery service and choose to join "Eat It Out," the high commission rates it charges later will wipe out Xu's Fast Food Restaurant's advantages.
Xu's Fast Food Restaurant attracted customers by operating on a low-profit, high-volume model and offering low prices. After joining "Eat Your Fill," it had to raise prices to maintain profits, which diminished its competitive advantage compared to other restaurants.
Alternatively, one could choose to give up the food delivery service and stick to running a small restaurant, which would not affect them.
But honestly, is that even possible? No!
We've worked so hard to get to where we are now, and now we're just handing it all over to someone else! Who would be willing to accept that?
There's still almost a year before 'Eat Your Way' opens in Shanghai, so I need to use this time to lay a solid foundation!
Before it enters the market, it must accurately define its own position and perfect its own system!
The next day, at the entrance of the Bauhinia Garden construction site.
At 10:30, a silver van pulled up at the construction site entrance, with a large 'Jinxiu Hotel' logo printed on its side.
Two people got out of the van, opened the trunk door, and took out baskets of boxed lunches from inside.
Several foremen-looking men came out of the construction site, smiling and greeting the two men carrying lunch boxes. They seemed to know each other.
It was 11 o'clock, time to get off work.
Qiao Xingguo was still the first worker to walk out of the construction site to collect his boxed lunch. When he got to the van, he realized that the person delivering the boxed lunches had changed.
She used to be a tall, thin young man, but now she is a short, plump middle-aged woman.
After registering my name with the foreman and receiving a boxed lunch, I immediately sensed something was different.
This lunchbox is heavier than usual!
Carrying the boxed lunch, Qiao Xingguo walked to the shade of a tree and opened the plastic bag to check the contents of the lunch.
Wow! The dishes look good!
Kung Pao Chicken, Three Treasures of the Earth, and a loofah soup, plus a pound of white rice.
This portion size is great; it'll definitely fill you up.
Qiao Xingguo covered the lunchbox again and was about to walk into the construction site when he suddenly looked back at Xu's Fast Food Restaurant across the street. He felt a little tempted and wondered what dishes Xu's Fast Food Restaurant had on offer today.
But then I look at the boxed lunch in my hand. This boxed lunch is enough to fill me up. Going to Xu's Fast Food Restaurant would be a complete waste of money!
After hesitating for two seconds, Qiao Xingguo decisively walked into the construction site.
Most of them made the same choice as Qiao Xingguo.
The once bustling Xu's Fast Food Restaurant now only has a few scattered customers dining inside.
Xu An stood at the entrance of the fast food restaurant, looking at the bustling scene across the street, then at the deserted state of the restaurant inside, and sighed inwardly.
It would be quite good if there were 30 people dining in today.
Fortunately, Uncle Dongliang had mentioned this to me yesterday, and I reduced the number of dishes served in the restaurant so that there wouldn't be too much left over.
This further strengthened Xu An's resolve to develop the business.
But the priority now is to deliver the boxed meals to the entrance of the Haishi Library construction site. Xu An turned around and went back to the kitchen to load the packaged takeout orders onto the tricycle.
We've received over 500 orders these past few days, and one tricycle wasn't enough. I ordered another one after work yesterday, and it just arrived this morning, which came in handy.
Xu An and Xu Heping arrived at the entrance of the Haishi Library construction site with two carloads of boxed lunches.
Most of the scaffolding around the library has been removed, and the number of workers on the construction site has been reduced to just over ten.
The food street, which was originally formed by workers, has become desolate. At its peak, there were more than 20 stalls on this food street, but now only four remain, including Xu An's.
When the three stall owners saw Xu An coming over, they greeted the two of them. Seeing the boxed lunches piled high on their vehicle, they couldn't help but feel a little envious.
They're all doing business on the same food street, but how come other people's businesses are getting better and better, serving hundreds of dishes a day, while my little stall only earns enough to support my family?
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